Leica - Sharpest Details

Copy: "Sharpest details.
Leica S2 with 37,5 million pixels."
(Detalles con mayor nitidez.
Leica S2. 37,5 millones de píxels)

Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer/Typographer: Luca Schneider

Caritas - One Minute of Silence For Haiti

After the fatal earthquake in Haiti, there was a massive coverage. Only two weeks later, Haiti was just a minor topic in the media. In order to keep Haiti top of mind & guarantee further support and donations for Caritas long-term reconstruction programme, the agency created “One minute of silence for Haiti”, a silent mp3, sold on major music platforms as a microdonation that managed to top the Swiss charts, was aired by all national radio stations, spread across the press and more importantly kept Haiti an issue.

(Tras el fatal terremoto de Haiti, se dio una masiva cobertura informativa. Solamente dos semanas después, Haiti pasó a ser un tema de poca relevancia en los medios. Con la intención de mantener a Haiti en primera plana y garantizar el consiguiente apoyo y las donaciones necesarias para el programa de reconstrucción a largo plazo de Caritas, la agencia creó "Un minuto de silencion por Haiti", un mp3 silencioso que se puso a la venta en todas las principales plataformas a modo de microdonación que consigió encabezar las listas de éxitos suizas, se puso en todas las radios nacionales, fue comentado por la prensa y lo que es más importante, logró mantener a Haiti en la mente de todos.)

Agency: Jung von Matt/Limmat, Zurich, Switzerland
Creative Directors: Alexander Jaggy & Lukas Frei
Art Director: Fernando Perez
Copywriter: Livio Dainese
Production Company: Südlich-t
Producer: Andreas Fuss
Agency Producer: Ilonka Galliard

Greenpeace - Campaign Against Nuclear Plants

Copy: "Do they know in what zone they are living?
(¿Saben en qué zona estan viviendo?)

Agency: Walker, Switzerland
Creative Director: Pius Walker
Art Director: Stefanie Huber
Copywriter: Martin Arnold
Graphic Designer: Rahel Witschi
Film Production: Pumpkin Film & Cobblestone
Producers: Caro Büchel & Pieter Lony
Director Of Photography: Manuel Mack
Editor: Alex Kut
Music: Malte Hagemeister

Novartis Otrivin - Octopus

Copy: "Let the sea help you breathe. Otrivin."
(Deja que el mar te ayude a respirar. Otrivin)

Agency : BBR Saatchi & Saatchi Tel Aviv, Israel / Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Roger Kennedy & Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman & Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia & Fiona Parkin
Copywriters: Idan Regev & Eliad Friedman

Published: April 2010

Sonntags Zeitung Newspaper

Copy: "The insight story."
(La historia reveladora)

These pieces are a follow-up of this campaign / Estas piezas son la continuación de esta campaña

Agency: Advico Young & Rubicam, Switzerland
ExecutiveCreative Directors: Philipp Skrabal & Markus Gut
Creative Director: Christian Bobst
Copywriter: Martin Stulz
Art Director: Lukas Wietlisbach
Photographer/Postproduction: Scheffold Vizner

Red Cross - Our World, Your Move

Copy: "Simple gestures can make a difference. Make yours."
(Los pequeños gestos pueden marcar la diferencia. Aporta tu granito de arena)

Agency: Saatchi & Saatchi, Switzerland
Director: Damien Ferrié
Agency Producer: Lamar Hawkins
Production Company: Wanda Productions
Executive Producer: Claude Fayolle
Post-production: Escape Studio

Zurich Chamber Orchestra - Goosebumps

Copy: "Great emotions."
(Magníficas emociones)

Agency: Euro RSCG, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Graphic: Isabelle Bühler
Illustrators: Nadja Stadelmann & Andrea Ulrich

Alcoholics Anonymous - Tunnel

Copy: "This way out. www.alcoholics-anonymous.org."
(Salida por aquí. www.alcoholics-anonymous.org)

Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Executive Creative Directors: Keith Loell & Daniel Comte
Creative Director: Nicolas Vontobel
Art Director: Sebastian Hugelshofer

Floralp Butter

Agency: Spillmann/Felser/Leo Burnett Switzerland
Creative Director: Martin Spillmann
Copywriter: Maren Beck
Art Director: Karin Estermann
Photographer: David Willen
Agency Producer: Sebahat Derdiyok

Sonntags Zeitung Newspaper

Copy: "The insight story."
(La historia reveladora)

Agency: Advico Young & Rubicam, Switzerland
Creative Directors: Philipp Skrabal & Christian Bobst
Copywriter: Martin Stulz
Art Director: Rob Hartmann
Photographer: Scheffold Vizner

Voltaren - Craddle

Copy: "Voltaren. When everyday movements seem impossible."
(Cuando los movimientos de a diario te parecen imposibles. Voltaren)

Agency: Saatchi & Saatchi Switzerland/Germany/Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard & Jean-François Fournon
Creative Directors: Guido Cornara & Agostino Toscana
Copywriter: Giovanni Salvaggio
Art Director: Williams Tattoli
Photographer: John Parker
Art Buyer: Rossana Coruzzi
Retouching: Clive Biley

Smart - The Slim Poster

Copy: "Fits everywhere."
(Cabe en cualquier sitio)

This poster shows exactly what the Smart is good at: finding a spot where no other car could possibly park.
(Este poster muestra exactamente la ventaja diferencial de Smart: la capacidad de encontrar un lugar donde posiblemente ningún otro coche podría aparcar)

Agency: Jung von Matt, Zurich, Switzerland
Art Director: Hisham Kharma
Copywriter: Sergio Penzo

Published: 2007

Volkswagen Golf Variant - Lath

Copy: "The longest Golf ever. The new Golf Variant."
(Nuevo Golf Variant. El Golf más largo nunca visto)

Agency: KSB/SJ, Zürich, Switzerland
Creative Directors: Daniel Krieg & Andreas Mädler
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Photographer: Stefan Minder

Published: July 2007

Rowen - Inside

Copy: "Pure sound."
(Sonido en estado puro)

Client: Rowen Swiss high-end hifi components
Agency: Advico Young & Rubicam, Zurich-Gockhausen, Switzerland
Creative Director: Urs Schrepfer
Art Director: Nicolas Vontobel
Copywriter: Florian Birkner
Photographer: Derron & Kuhn

Ciba Vision

Copy: "Say it with your eyes.
For your free trial visit wearlenses.com"
(Dilo con tus ojos.
Para obtener una muestra gratuita visita wearlenses.com)

Agency: Saatchi & Saatchi Simko, Switzerland
Creative Director: Jean-François Fournon
Art Directors: Matt Smith, Julien de Preux & Philippe Schwaar
Copywriter: Derek Green
Illustrator: Th1ng
Photographer: Frank P. Wartenberg
3D: Th1ng London

Published: April 2008

Wsscc - Cockroach

Copy: "1.2 billion people drink dirty water every day.
Helping the world to solve water and sanitation problems."
(1.2 billones de personas beben agua sucia cada día.
Ayudando al mundo a resolver los problemas de agua y sanidad)

Agency: McCann Erikson Switzerland
Creative Director: Timo Kirez
Art Directors: Amina Belkasmi & Olivier Renaud
Copywriter: David von Ritter
Photographers: Julien Bourdeille & Patrick Csajko
Production: Le Studio

Published: November 2007

Interflora - The Power Of Flowers

Copy: "It's time to forgive her.
Mother's Day 14th May"
(Es el momento de perdonarla.
14 de Mayo, Día de la Madre)

Agency: Walker, Switzerland
Creative Director: Pius Walker
Copywriter: Roger Beckett
Art Director: Mieke Haase
Photographer: Uwe Duettmann