GFBV - Kalashnikov

Copy: "Every 43 seconds someone dies from gun violence. Your signature can help in the fight against genocide."
(Cada 43 segundos alguien muere por violencia relacionada con armas. Tu firma puede ayudar a luchar contra el genocidio.)

Agency: Jung von Matt/Elbe, Germany
Executive Creative Director: Sascha Hanke
Creative Directors: Jo Marie Farwick, Tobias Grimm & Jens Pfau
Art Director: Steffen König
Copywriters: Fabian Koeniger & Ali Antzar
Graphic: Daniel Breining
Concept Photographer: Francois Robert
Art Buyer: Bianca Winter

International Society for Human Rights - Scared Leaders

Robert Mugabe (Zimbabwe)

Muammar al-Gaddafi (Libya)

Kim Jong Il (North Korea)

Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann & Peter Roemmelt
Art Director/Copywriter: Taner Ercan
Photographers: Robert Eikelpoth & Michael Breyer

Senat of Berlin, Department for Economics, Technology & Women - Behind German Walls

Copy: "Sometimes you don't notice it at first glance.
Every fourth woman in Germany is a victim of domestic violence. Don't look away. Help and self-help: www.behind-german-walls.com"
(A veces no lo percibes a primera vista.
1 de cada 4 mujeres es victima de violencia doméstica en Alemania. No apartes la mirada. Ayuda y auto-ayuda: www.behind-german-walls.com)

Agency: DOJO Advertising Agency, Berlin, Germany
Creative Director: Joachim Bosse
Art Directors: René Bieder & Sarah Grote
Copywriters: Joachim Bosse & Dominic Czaja
Illustrator: Sarah Grote
Concept: Joachim Bosse, Dominic Czaja & Yassin Taibi

Published: August, 2010

Ikea - Assembly Service

Copy: "Next time: Assembly Service."
(La próxima vez: Servicio de Ensamblaje)

Shit (Mierda)

Help (Ayuda)

Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Dirk Siebenhaar & Tom Hauser
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Art Buyer: Indra Hohns
Photographer: Patrice Lange

International Society for Human Rights - Press Freedom

Copy: "Thanks to press freedom you know better."
(Gracias a la libertad de prensa no eres tan ingenuo)

World's largest military fair launched in China
(La feria militar más grande del mundo comienza en China)

Experts examine contaminated ground at Guantanamo Bay Naval Base.
(Los terrenos contaminados de la Base Naval de Guantanamo son examinados por expertos)

Devastating forest fires in Vietnam. State of emergency declared - army assists evacuation.
(Fuegos devastadores en la selva de Vietnam. Se ha declarado el estado de emergencia - el ejército asiste en las tareas de evacuación)

Ex-KGB agent Litvinenko dies of AIDS.
(El ex-agente de la KGB Litvinenko muere de SIDA)

Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Oliver Handlos & Mathias Rebmann
Art Director: Johannes Stoll
Copywriters: Florian Schwalme & Sebastian Graef
Graphic Designer: Philipp Tscherner
Art Buyer: Dominique Steiner
Photographer: Markus Bachmann

Volkswagen Polo - 95% Recyclable

Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Birgit van den Valentyn & Tim Stuebane
Art Director: David Stadtmüller
Copywriter: Manuel Wenzel
Graphic Designer: Philipp Bertisch

Scotch Brite - The Lint Bus Station

In order to publicize the new Scoth Brite Lint Roller, the agency created an ambient solution, replacing the ordinary fluorescent lamps in bus stop shelters with blacklight lamps. This way, in the dark, the blacklight created an unusual environment where dirt such as fluff, dust, lint and animal hair became visible on people’s clothes. The big product shot in the foreground reminded bystanders that there’s a simple and effective solution.

(Con la intención de publicitar el nuevo quitapelusas de Scotch Brite, la agencia creó una solución ambiente, reemplazar las luces fluorescentes comunes de las marquesinas de autobús por lámparas ultravioleta. De este modo, en la oscuridad, la luz ultravioleta da lugar a un entorno poco usual en el que elementos como pelusas, polvo o pelo de animal se convierten en algo visible en la ropa de las personas. La gran imagen del producto en primer plano recuerda a los transeúntes que existe una solución efectiva y sencilla)

Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Photographer: Eric Remann
Production: Peter Engel & Mathias Renner

Published: April 2010

Mercedes-Benz W212 - Sorry

Copy: "Senses danger and increases braking power. BAS PLUS."
(Presiente el peligro e incrementa el poder de frenado)

Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer: Bernd T. Hoefflin
Production Company: Element E
Director: Alex Feil
Director of Photography/Lighting/Camera: Marc Achenbach
Editor: Timo Fritsche
Editing Company:firsteight
Music: Maximilian Olowinsky, Felix Müller & Florian Lakenmacher - "Supreme Music" Sound Design/Arrangement: Ben Meinhof (A.R.T Studios)
Postproduction: firsteight & Acht Frankfurt

Loewe - Swan Lake

Copy: "Loewe. Extremely realistic images."
(Loewe. Imágenes extremadamente realistas)


In line with the previous execution/En linea con la ejecución anterior

Agency: Scholz & Friends Berlin, Germany
Creative Directors: Matthias Spaetgens & Oliver Handlos
Copywriter: Caspar Heuss
Art Director: Michael Schmidt
Director: Reto Caffi
Production Company: Element E Filmproduktion GmbH
Post Production: Deli Pictures GmbH
Music Arrangement: Supreme Music

Olympus Pen - PEN Giant

Copy: "Shooting great pictures has never been so easy."
(Hacer grandes fotografías nunca ha sido tan fácil)

Agency: DSG Dialog Solutions, Germany
Creative Team: Christian Wilfer & Alexandra Lier
Directors: Takeuchi Taijin & Peter Göltenboth
Production Company: BIG FISH
Production Designer: Serban Rotariu

NABU Naturschutzbund Deutschland - Songbirds

Copy: "Every year, millions of songbirds die in bird capture nets.
Visit www.NABU/singvoegel to find out how you can help prevent it."
(Cada año, millones de pajaros cantores mueren atrapados en redes.
Entra en www.NABU/singvoegel para descubrir como puedes ayudar a prevenirlo)

Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Creative Directors: Christiane Heldmann, Michael Kaese, Timm Weber & Ralf Heuel
Art Director: Christoph Lehmann
Copywriter: Frederik Oesterlin
Graphic Designer: Anja von Harsdorf
Design: Steffen Walentowitz

Das Handwerk - Craft

Copy: "What is life without craftsmanship?
Das Handwerk. German confederation of craftsmen."
(¿Qué es la vida sin artesanía?.
Das Handwerk. Confederación alemana de artesanos)

Agency: Scholz & Friends Berlin, Germany
Creative Team: Mathias Regmann, Oliver Handlos & Florian Schwalme
Agency Producer: Claudia Knipping
Production Company: Gorgeous Enterprises
Director: Peter Thwaites
Executive Producer: Jan Fincke
Producer: Anna Hashmi
Director of Photography: Joost van Gelder
Production Designer: Robin Brown
Editor: Jono Griffith
Post-Production Company: The Mill
Post producer: Miles Petit
Lead 3D: Hitesh Patel
Flame artist: Jonathan Westley
Telecine: Adam Scott (The Mill)
Production Service: Czar Films

smart fortwo - Bodypanel Promotion

In order to promote the fact that changing the smart body panels is fast and cheap the agency created this ambient piece where a number of smart dealers scratched the car doors of several brand new smart fortwo and then placed them in pedestrian zones, in front of shopping malls and other well attended places of the city. The scratched text communicates the message: "Bodypanel Change. Now at your smart dealer. 49 €"

(Con la intención de promocionar el hecho de que cambiar los paneles de las puertas del smart es rápido y barato, la agencia creó esta pieza ambiental en la que un número de concesionarios de smart rayaron las puertas de varios smart fortwo nuevos y los emplazaron en zonas peatonales, en frente de centros comerciales y en otras zonas concurridas de la ciudad. El texto rayado comunicaba el mensaje: "Cambio de paneles. Ahora en tu concesionario smart. 49 €)

Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya & Ton Hollander
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls

Published: December 2009

Sennheiser - Nano Notes

Copy: "There is no silence.
Senheiser. Supreme audio engineering."
(No hay silencio.
Senheiser. Ingenieria suprema de audio)

Agency: Tribal DDB, Hamburg, Germany
Creative Director: Martin Drust
Art Directors: Alexander Livigni & Bjoern Halfmann
Copywriter: Nikolai Baradoy
Illustrators: Chis Iskander & Rafael Ahamad
Director: Michael Reissinger
Production Company: Deli Pictures

Published: January 2010

DEVK - Crash Insurance

Copy: "Is you car insurance causing the most damage?.
Switch now! DEVK Insurance."
(¿Es tu seguro automovilístico lo que causa la mayor parte del daño?
¡Cámbiate ahora! DEVK Seguros)

Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Creative Directors: Dirk Siebenhaar & Tom Hauser
Art Director: Heiko Notter
Copywriter: Oliver Brkitsch
Agency Producer: Judith Uhrlau
Production Company: Element E Filmproduction GMBH, Hamburg
Director: Alex Feil
Director of Photographer: Arne Schiel
Production Designer: Bader el Hindi
Post-Production: Optix Digital Hamburg
Soundstudio: Jan Dejozé (Loftstudios Hamburg)

Skoda - Foot Envy

Copy: "Your left foot will envy your right.
The new Skoda Octavia RS."
(Tu pie izquierdo envidiará a tu pie derecho.
El nuevo Skoda Octavia RS)

Agency: Leagas Delaney Hamburg GmbH, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt & Willy Kaussen
Art Director: Petra Zarre
Copywriter: Lisa Maria Hartwich
Agency Producer: Patrick Plogstedt
Filmproduction: Element E GmbH Filmproduktion

Ticket Travel Agency - Last Last Minute Travel

In order to create attention and interest for the famous Swedish travel agency TICKET as a provider of last-minute travel, tickets, the agency went for a creative media solution and created an ad were the person in the picture is reading the same magazine that the viewer of the ad is holding.
(Con la intención de llamar la atención y despertar interés hacia la famosa agencia de viajes sueca TRAVEL como proveedora de billetes last-minute o de última hora, la agencia escogió una solución creativa de medios y creo un anuncio donde se puede ver al sujeto de la imagen leyendo la misma revista que el espectador del anuncio está sujetando)

: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Erik Dagnell
Copywriters: Petter Dixelius & Erik Wingfors
Photographer: Sven Prim

Published: February 2010

O2 - A Different Path

Copy: "Change direction.
Don't take the easy road.
Don't stop.
Don't hesitate just because you are on your own.
Look forward.
Every step brings you closer.
We're making new paths, so that others can follow.
O2. Can do."
(Cambia de dirección.
No tomes el camino mas fácil.
No te detengas.
No dudes como consecuencia de estar sólo.
Mira hacia delante.
Cada paso te acerca.
Estamos abriendo nuevos vias, para que los demás puedan seguir.
O2. Puede)

Agency: VCC Perfect Pictures, Germany
Agency Producer: Andy Leahy
Creative Director: Oliver Frank
Art Director/Copywriter: Sebastian Oehme
Director: Lance Acord
Production Company: Park Pictures & Soup Filmproduktion
Producer: Stephan Fruth
Director of Photography: Lance Acord

Audi A4 - Robbery

Copy: "Policeman - You guys can't park here. Move on.
Masked men - It won't take long. Just a couple of minutes, ok? We're not staying.
Policeman: Ok. Just this once. Have a nice day.
Looks serious. The Audi A4 exclusive line."
(Policía - No se puede aparcar aquí. Muévanse.
Hombres enmascarados - No va para largo. Sólo son un par de minutos, ok? Nos vamos ahora.
Policía - Ok. Sólo por esta vez. Que tengan un buen día.
Aparenta seriedad. La nueva linea exclusiva de Audi A4)

Agency: Kempertrautmann Gmbh, Germany
Creative Directors: Tobias Ahrens, Willy Kaussen & Frank Bannöhr
Art Director: Frank Bannöhr
Copywriter: Willy Kaussen
Director: Markus Walter

Aired: July 2009

Sky TV - Ants

Copy: "Discover the world in High Definition.
Documentaries on SKY HDd."
(Descubre el mundo en Alta Definición.
Documentales en SKY HDd)

Agency: Heye Group, Munich, Germany
Creative Director: Ulrich Luetzenkirchen
Art Directors: Justin Pettit & Christian Woelky
Copywriter: Thomas Schwarz

Published: December 2009