Ariel - Stain Waiting to Happen

Copy: "There's always a stain waiting to happen."
(Siempre hay una mancha al acecho)

Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Art Director: Noam Laist
Copywriter: Aia Bechor
Producer: Odelia Nachmias
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Animation Studio: Geronimo
Photographer: Yoram Aschheim
Photoshop: Eyal Orlee

Office Depot - Note

Copy: "All the office supply you need in one place."
(Todo el material de oficina que necesitas en un sólo lugar)

(Para la secretaria.
Para el jefe.
Para su mujer)

Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director : Guy Bar
Creative Director : Danny Yaacobowich
Art Director: Noam Laist
Copywriter: Orel Bitan

Novartis Otrivin - Octopus

Copy: "Let the sea help you breathe. Otrivin."
(Deja que el mar te ayude a respirar. Otrivin)

Agency : BBR Saatchi & Saatchi Tel Aviv, Israel / Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Roger Kennedy & Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman & Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia & Fiona Parkin
Copywriters: Idan Regev & Eliad Friedman

Published: April 2010

Pelephone - Musix

Copy: "Welcome to an infinite world of music.
Pelephone proudly presents: Musix. All the music you could ever want, on your laptop and on your mobile on the high-speed GSM network.
Pelephone. Welcome to another world."
(Bienvenido a un mundo infinito de música.
Pelephone se complace en presentar: Musix. Toda la música que puedas desear, en tu portatil y en tu móvil a través de la red GSM de alta velocidad.
Pelephone. Bienvenido a otro mundo)

Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Art Directors: Oren Amiran & Tani Zeiffer
Copywriters: Tom Reuveni, Ori Slonim & Eliad Friedman
Planning Director: Libby Katz
Planner: Nir Duer

Adam Le Adam Community For The Elderly - Hangman's Noose

Copy: "Over 50% of all suicides are committed by senior citizens."
(Más del 50% de los suicidios son cometidos por personas de la tercera edad)

Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss

Published: December, 2009

Kitchen-Aid - Carrot

Aagency: BBR Saatchi & Saatchi Tel Aviv
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Aran Nir
Copywriter: Tomer Gidron
Planning Director: Daniel Weismann
Planner: Asaf Amir

Printed: January 2010

Latet Charity Organization - Urban Protest Exhibit

In order to raise awareness and demonstrate the need for 200,000 holiday meals for the poor, the agency arranged an Urban Protest Exhibit in Tel Aviv's Rabin Square (Israel's most important place of protest) featuring 1.3 kilometers of empty dinner tables.
(Con la intención de crear conciencia social y demostrar la necesidad de proveer de alimento durante las fiestas a 200.000 personas sin recursos, la agencia organizó una Exhibición/Protesta Urbana en la Plaza Rabin de Tel Aviv, el lugar de protesta mas importante de Israel, constituida por 1.3 kilómetros de mesas de banquete vacías)

Copy: "Give 200,000 holiday meals.
Donate a holiday meal by sms to 2255 or go online www.latet.co.il."
(Provee 200.000 comidas durante las fiestas.
Dona una comida vía sms al 2255 o entra en www.latet.co.il)

Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Agency Producers: Marina Akilov & Shira Robas

Released: August 2009

Clearex Acne Relief - Hide

Copy: " Don't hide it, clear it."
(No lo escondas, líbrate de él)

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Photographer: Menachem Reiss

Published: August 2009

Israel Cancer Association - Stains

In order to Increase public awareness for skin cancer and get people to go to the hospital and get checked, the agency came up with a new creative solution, using the environment as the media. They found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them featuring the message: "Unknown stain on your body? Go see a dermatologist!.

(Para concienciar sobre el cancer de piel y conseguir que la población visite los hospitales para hacerse chequeos, la agencia ideo una solución nueva y creativa a la vez que usaban el entorno como medio. Encontraron manchas reales en las aceras cercanas a las playas de Israel y las encuadraron con pegatinas que contenían el mensaje: ¿Tienes manchas en tu cuerpo que no reconoces? ¡Ve a ver a un dermatólogo!)

Agency: GITAM/BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Lior Raz
Production: Daniel Eshel

Published: July 2009

Orbit - Juicy

Copy: "Orbit Gum with juicy fruity filling."
(Chicles Orbit con jugoso y afrutado relleno)

Agency: GITAM/BBDO, Israel
chief Creative Director: Guy Bar
Creative Director: Eran Bar-Yohai
Art Director: Hadas Liwer
Copywriter: Yohai Asher
Producers: Daniel Eshel & Noga Sagi
Illustrator: Alex Melik Adamov (OMG Art)

Released: July 2009

People In Red - Drinking & Driving

Copy: "Don't drink and drive."
(Si bebes, no conduzcas)

Agency: Gravity, Israel

Need help with the rest of the credits...

Goldstar Beer - Flow Chart

Copy: "Thank God you’re a man."
(Gracias a Dios eres un hombre)

Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich & Elad Gabison
Art Director: Geva Gershon

Israel Gay Youth Organization - Closet

Copy: "It’s easier than you think."
(Es más facil de lo que piensas)

Agency: Gitam BBDO, Tel-Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Laist
Copywriter: Orel Bitan

Published: September 2008

Nikol Paper Towels

Copy: "Maximum absorption."

(Máxima absorción)

Agency: GITAM BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Creative Supervisor: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Matan Orian
Photographer: Yoram Ashaim

Published: July 2008

Newpan Magimix XL - Big

Copy: "Big is In."
(Lo grande está de moda)

Client: Magimix Food Processor Cuisine Systeme
Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director: Tali Dayan
Copywriter: Yoav Shutan
Illustrator: Oriel Agmar
Photographer: Yoram Asheim

Published: June 2008

Tambour Paints - Newspaper

For one day only, Tambour showed the whole country "what colour can do" changing not only the iconic black logos of two of the most read newspapers but even the headlines of the front page into colorful ones.
(Sólo por un día, Tambour mostró al país entero lo que "puede hacer el color" cambiando tanto los icónicos logos de dos de los periódicos mas leídos del país como los titulares de la portada de modo que esta se llenase de colorido)

Copy: "After nearly a century, Tambour paint brand changes history."
(Tras casi un siglo, la marca de pinturas Tambour cambia la historia)

Client: Tambour Paints
Agency:Shalmor Avnon Amichay/Y&R, Israel
Executive Creative Director:Gideon Amichay
Creative Director:Tzur Golan & Yariv Twig
Copywriter:Hagai Ramati, Sharon Refael & Eyal Padan
Art Director:Shirley Bahar & Asaf Covo
Account Supervisor:Tal Joffe & Noa Horn

Heinz Ketchup - Bottle

Agency: Shalmor Avnon Amichay / Y&R Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Yoram Levi
Art Director: Tani Zipper
Copywriter: Matan Yedidya
Account Director: Adam Polachek

Heinz Hot Ketchup

Agency: Shalmor Avnon Amichay / Y&R, Tel Aviv, Israel
Creative Directors: Gideon Amichay & Tzur Golan
Copywriter/Art Director: Yariv Twig
Photographer: Yoram Aschheim

Greenpeace - The Bomb

Agency: Grey Tel Aviv
Executive Creative Director: Yonatan Stirin
Creative Directors/Art Directors: Ben Sever & Yaron Izhakov
Copywriter: Uri Marek

Michel Mercier

Agency: Regev Kavitky, Israel
Creative Director: Eran Barkan
Art Director: Boaz Goldenberg
Copywriter: Shully Glanz
Photographer: Yaki Halperin