Tuesday, June 3, 2008

Tambour Paints - Newspaper

For one day only, Tambour showed the whole country "what colour can do" changing not only the iconic black logos of two of the most read newspapers but even the headlines of the front page into colorful ones.
(Sólo por un día, Tambour mostró al país entero lo que "puede hacer el color" cambiando tanto los icónicos logos de dos de los periódicos mas leídos del país como los titulares de la portada de modo que esta se llenase de colorido)

Copy: "After nearly a century, Tambour paint brand changes history."
(Tras casi un siglo, la marca de pinturas Tambour cambia la historia)




Client: Tambour Paints
Agency:Shalmor Avnon Amichay/Y&R, Israel
Executive Creative Director:Gideon Amichay
Creative Director:Tzur Golan & Yariv Twig
Copywriter:Hagai Ramati, Sharon Refael & Eyal Padan
Art Director:Shirley Bahar & Asaf Covo
Account Supervisor:Tal Joffe & Noa Horn

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