Havaianas - Jasper Johns

"If colour didn't draw attention, Post-its would be white."
(Si el color no llamase la atención, los Post-it serian blancos)


"Think twice about that boob job. Imagine looking down and not being able to see your Havaianas."
(Piensate dos veces lo de operarte el pecho. Imagina mirar hacia abajo y no ser capaz de ver tus Havaianas)


"Will people look down when you talk? Probably if you wear Havaianas. Definitely if you don't brush your teeth. "
(¿Mirará la gente hacia abajo cuando hables? Probablemente si llevas Havaianas. Si no te lavas los dientes, sin duda)

Client: Havaianas Sandals
Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographers: Hugo Treo & Fernando Nalon

Published: April 2008