Tuesday, September 8, 2009

Latet Charity Organization - Urban Protest Exhibit

In order to raise awareness and demonstrate the need for 200,000 holiday meals for the poor, the agency arranged an Urban Protest Exhibit in Tel Aviv's Rabin Square (Israel's most important place of protest) featuring 1.3 kilometers of empty dinner tables.
(Con la intención de crear conciencia social y demostrar la necesidad de proveer de alimento durante las fiestas a 200.000 personas sin recursos, la agencia organizó una Exhibición/Protesta Urbana en la Plaza Rabin de Tel Aviv, el lugar de protesta mas importante de Israel, constituida por 1.3 kilómetros de mesas de banquete vacías)

Copy: "Give 200,000 holiday meals.
Donate a holiday meal by sms to 2255 or go online www.latet.co.il."
(Provee 200.000 comidas durante las fiestas.
Dona una comida vía sms al 2255 o entra en
www.latet.co.il)



Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Agency Producers: Marina Akilov & Shira Robas

Released: August 2009

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