Copy: "We're small, but we're not bugs.
8 out of 10 collisions are caused by drivers that never see the motorcycle."
(Somos pequeños, pero no somos insectos.
8 de cada 10 colisiones son causadas por conductores que no ven nunca la motocicleta)
Agency: Spilberg, Oslo, Norway
Creative Director: Jørgen Marthinsen
Art Directors: Celine Sagenes & Jørgen Marthinsen
Copywriter: Hedda Marie Kaupang
Photographer: Anders Flatland
Producer Company: Paradox
Directors: Lasse Gretland & Kristoffer Carlin
Aired: September 2009
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