Tuesday, September 8, 2009

Honda - Roads

Looking for a different approach for Honda's new print campaign, the agency asked brand enthusiasts across the UK to nominate their favourite driving roads. Once the best bits of road were chosen, they were precisely rebuilt in a studio to be photographed, taking them from a real life situation and putting them in a gallery, displaying the vehicle as a piece of art.
(Buscando una aproximación diferente para la nueva campana impresa de Honda, la agencia pregunto por sus tramos favoritos de carretera a entusiastas de la marca a lo largo y ancho del Reino Unido. Una vez que dichos tramos fueron seleccionados, se reconstruyeron con precisión en un estudio para ser fotografiados, sacándolos de una situación de la vida real y emplazándolos en una galería, mostrando el vehículo como una obra de arte)






Agency: Wieden + Kennedy London, Uk
Creative Directors: Tony Davidson & Kim Papworth
Art Directors/Copywriters: Chris Groom & Sam Heath
Strategic Planner: Clare Toolan
Media Agency: Starcom
Media Planner: Gavin McGrow
Photographer: Luke Kirwan (Blunt)
Retouching Company: Stanley's Post

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