Akatu Institute for Conscious Consumption - More is less

Copy: "More is less."
(Más es menos)

More cities, less forests.
(Más ciudades, menos bosques)

More pollution, less life.
(Más polución, menos vida)

More cars, less clean air.
(Más coches, menos aire puro)

Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna & Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly

Published: September 2009