Keep a Child Alive - Digital Death

In honor of World AIDS Day on December 1, a number of USA's popular celebrities, like Justin Timberlake, Lady Gaga, Kim Kardashian, Usher and more, have sacrificed their digital lives and abandoned all social networking platforms, including Twitter and Facebook, and will not return online until their lives are "bought back" - when $1 million has been raised for Keep a Child Alive to help give real life to African and Indian HIV/AIDS sufferers.

(En honor del Día Mundial del SIDA, 1 de Diciembre, un nutrido grupo de famosos estadounidenses entre los que se encuentran Justin Timberlake, Lady Gaga, Kim Kardashian, Usher y otros, han sacrificado sus vidas digitales y abandonado todas las redes sociales, incluyendo Twitter y Facebook, y no volverán online hasta que sus vidas sean "compradas de nuevo" - cuando se recaude 1 millón de dolares para la fundación Keep a Child Alive que trabaja para dar una vida real a los enfermos de SIDA/HIV en África e India)

Agency: TBWA/Chiat/Day, New York, Usa
Chief Creative Officer: Mark Figliulo
Creative Director: Lisa Topol
Art Directors: Eric Stevens & Isabella Castano
Copywriters: Jonathan Marshall, Josh DiMarcantonio & Ani Munoz
Photographers: Markus Klinko & Indrani

Published: November 30, 2010

BC Lottery Scratch-Off Tickets - Win

Copy: "Scratch & win."
(Rasca y gana)

Agency: TBWA Vancouver, Canada
Creative Director: Paul Little
Art Director: John Williamson
Copywriter: Mia Thomsett
Producer: Julian Davis

Aruba Tourism - Heaven

Copy: "Nobody is good enough for Heaven.
Go to Aruba."
(Nadie es suficientemente bueno para el cielo.
Ve a Aruba)

I pretend I'm sleeping so I don't have to give up my seat on the bus.
(Me hago el dormido para no tener que ceder mi sitio en el autobus)

I only tip if somebody is watching.
(Sólo dejo propina si hay alguien mirando)

I told her the camera was off.
(A ella le dije que la cámara estaba apagada)

Agency: Lew'Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Andre Laurentino
Creative Directors: Manir Fadel & Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Art Buyer: Giuliano Springhetti
Photographer: Image Bank

Vonage - Dinner

Copy: "High quality sound. And now get unlimited calls all around the world.
Call now."
(Sonido de alta calidad. Y ahora consigue llamadas ilimitadas a todo el mundo.
Llama ahora)

Agency: TBWA\CHIAT\DAY, New York, USA
Chief Creative Officer: Mark Figliulo
Creative Director: Jonathan Mackler
Art Director: Richard Ardito
Copywriter: Grant Smith
Agency Producer: Jason Souter
Executive Producer Of Media Arts: Matt Bijarchi
Planner: Jonathan Lee
Production Company: BISCUIT FILMWORKS
Director: Tim Godsall
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura
Editor: Ian Mackenzie (Mackenzie Cutler)
Executive Producer: Melissa Miller
Assistant Editor: Mona Salma
Sound Design/Arrangement: Sam Designer & Sam Shaffer (Mackenzie Cutler)
Audio Mix: Sound Lounge
Mixer: Tom Jucarone
Head Of Production: Laney Gradus
CG Supervisor/Lead Flame Artist: Murray Butler
Post Production: Telecine: Company 3
Colorist: Tim Masick
Graphics: Brand New School
Executive Producer: Ned Brown
Director Of Broadcast Production: Ozzie Spenningsby
Head Of Production (Graphics): Darren Jaffe (Mo)

Amnesty International - Death Penalty

Copy: "Death to the death penalty.
139 countries have wiped out the death penalty. Only 58 are left to convince.
Join us at www.amnesty.fr."
(Muerte a la pena de muerte.
139 países ya han acabado con la pena de muerte. Sólo quedan 58 por convencer.
Únete a nosotros en www.amnesty.fr)

Agency: TBWA\Paris, France
Agency Producer: Maxime Boiron
Creative Director: Eric Holden & Remi Noel
Creative: Benoit Leroux & Philippe taroux
Director: Pleix
Production: Warm & Fuzzy Productions
Post Production: Digital District
Editor: Pleix
Music: Carly Comando - "Everyday"

Esemmat Bug Killer Spray - Hairspray

Copy: "Even the sound of it horrifies."
(Hasta su sonido les horroriza)

Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Creative Team: Tolga Ulkumen & Umut Kisa
Illustrator: Tolga Ulkumen
Typographer: Umut Kisa

Published: April 2010

Mc Donalds - Baby

Agency: TBWA/CHIAT/DAY, USA
Chairman, Chief Creative Officer: Mark Figliulo
Art Director: Anthony Decarolis
Copywriter: Erik Fahrenkopf
Executive Producer: Matt Bijarchi
Senior Producer/Media Arts: David Fisher
Production: MJZ
Director: Fredrik Bond
Executive Producer: Eric Stern
Line Producer: Anita Wetterstedt
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Mona Salma
Executive Producer: Melissa Miller
Music: Human

IKEA - Need Space?

Copy: "Need space?
(¿Necesitas espacio?)

Agency: TBWA Istambul, Turkey
Executive Creative Director:Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli & Orkun Önal
Copywriter: Volkan Yanik

Published: April 2010

Sony PSP - Magician

Agency: TBWA, Spain
General Creative Directors: Juan Sánchez & Guillermo Ginés
Creative Director: Vicente Rodríguez
Art Director: Fran López
Copywriter: Vicente Rodríguez
Photographer: Gonzalo Puertas
Agency Producer: Nuria Mazarío

Published: March 2010

Amnesty International - Fashionable

Copy: "Police brutality/forced expulsions/domestic violence is still fashionable.
Sign on http://www.amnesty.fr/."
(La brutalidad policial/las expulsiones forzadas/la violencia doméstica todavía está de moda.
Firma en www.amnesty.fr)

Agency: TBWA\Paris, France
Creative Directors: Eric Holden & Rémi Noel
Art Director: Mohamed Bereche

Natural Gas - Wool

Copy: "Who gives you the very softest heat?
Naturally, you choose Natural Gas."
(¿Quién te proporciona el calor más cálido?
Naturalmente, tú elijes Gas Natural)

Agency: TBWA, Brussels, Belgium
Creative Director: Jan Macken
Art Director: Michael Mikiels
Copywriter: Eric Maerschalck
Agency Producers: Mieke Vandewalle & Laurent Van Ausloos
Production Company: Lovo Films
Director: Olivier Babinet
Producer: Bert Brulez
Director of Photography: Frank Van den Eeden
Music: Etienne Charry

Fiat - Legends

Copy: "Fiat. Driven by the future."
(Fiat. El futuro nos impulsa)

Agency: TBWA Istanbul, Turkey
Creative Group Head: Emre Kaplan
Creative Director: İlkay Gurpinar
Art Directors: Gamze İçhedef & Koray Doyran
Copywriter: Erkan Erdem
Director of Strategic Planning: Toygun Yilmazer
Strategic Planner: Maral Bezircioğlu
Production Company: DEPO Film
Post Production: 1000 Volt
Director: Martin Werner
Music: Ray Charles - "Hit the road Jack" (Versions)

AIDES - Graffiti

Copy: "Protect yourself."
(Protégete)

Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden & Remi Noel
Art Director/Copywriter: Ingrid Varetz
Agency Producers: Virginie Chalard & Maxime Boiron
Production Company: Wanda Productions
Director: Yoann Lemoine
Aired: January 15, 2010

Aides - Old Man

Copy: "Today, the life expectancy of Africans is 47 years.
Soon they won't know what an old man looks like.
Aides. Let's not abandon Africa to AIDS."
(Hoy, la esperanza de vida de los africanos es de 47 años.
Pronto no sabrán el aspecto que tiene un anciano.
Aides. No abandonemos África al SIDA)

Agency: TBWA Paris, France
Copywriter: Marianne Fonferrier
Director/Director of Photography: Miles Goodall
Production Company: Suburban
Executive Producers: Linda Notelovitz, Laurence Charlot & Jean-Jacques Grimblat
Agency Producer: Ghislaine de Germon
Line Producer: Sonja ter Horst
Co Production Company: Hamster Publicite

Nissan Micra - Cinema Ambient

In order to increase the numbers of testdrives for its Nissan Micra C+C Convertible regionally, the agency designed this action where the commercial wasn't just shown on the cinema screen but on the cinema ceiling. This way, they leveraged a place where the audience was highly concentrated and in the right mood for an unseen commercial so they could get the right feeling of driving a convertible.
(Con la intención de incrementar el numero de clientes potenciales que probasen el Nissan Micra C+C Convertible regionalmente, la agencia diseñó esta acción en la que el anuncio no se mostraba en la pantalla del cine, sino en el techo. De este modo aprovecharon un lugar donde la audiencia estaba concentrada y predispuesta a ver un anuncio novedoso y así lograr transmitir lo que se siente al estar conduciendo un descapotable)

Agency: TBWA Germany
Creative Directors: Kai Röffen & Fabian Kirner
Art Directors: André Heinrichs & Sebastian Schnell
Copywriters: Michael Manke & Tobias Feige
Agency Producer: Alexander Langer.
Production Company: Pirates´n Paradise
Director: Michael Manke
Editors: Martin & Marc
Sound Designer: Martin Schutze (3Klang)

Carbon Fighters - Kill

Copy: "Join the carbon fighters. There are many simple gestures to fight for the environment in your daily life at the office: turn off the light when you leave, maintain a low temperature in your office, don’t let your battery charger plugged…
Find your way to kill carbon dioxide and join the club. carbonfighters.org."

(Únete a los luchadores contra el carbono. Hay muchos gestos sencillos para pelear por el medio ambiente en tu vida diaria en la oficina: apaga la luz cuando te vayas, mantén una temperatura baja en la estancia, no dejes el cargador de baterías enchufado...
Encuentra tu modo de acabar con el dióxido de carbono y únete al club . carbonfighters.org)

Agency: TBWA\MAP, Paris, France
Creative Directors: Sébastien Vacherot & Manoelle van der Vaeren
Art Directors: Julien Boissinot & Nicolas Pontacq
Copywriter: Kevin Salembier
Art Buyer : Vanessa Barbel
Illustrators: Jorge Alderete, Bobdob, Christopher Lee, Fernando Falcone, Les Jean Spezial, Adrian Johnson, The Little Friends of Printmaking, Ben Newman, Jeff Soto & Mark Verhaagen

Published: April 2009

Adidas - Adicolor

Copy: "Create your Adicolor."
(Crea tu Adicolor)

Agency: TBWA Barcelona, Spain
Creative Directors: Ramón Sala, Miquel Sales & Fer Garcia
Art Director: Jordi rins
Copywriter: Albert Calsina
Photographer: Ramón Serrano

Akatu Institute for Conscious Consumption - More is less

Copy: "More is less."
(Más es menos)

More cities, less forests.
(Más ciudades, menos bosques)

More pollution, less life.
(Más polución, menos vida)

More cars, less clean air.
(Más coches, menos aire puro)

Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna & Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly

Published: September 2009

Apartheid Museum - Women’s Day

On the 9th of August 1956, 20,000 South African women of all races marched on the Union Buildings in Pretoria to protest the proposed amendments to the Urban Areas Act, commonly known as the Pass Laws of 1950 – legislation that required ‘non-whites’ to carry a document known as the Dom Pas which would allow them to move around, or live in ‘White South Africa’. The women stood together, arms raised in the air in the clenched fist of the Congress Salute and sang "You strike a woman, you strike a rock". It is remembered as one of the major milestones in the struggle against the apartheid regime and the date is now commemorated as Women’s Day.

(El 9 de Agosto de 1956, 20.000 mujeres sudafricanas de todas las razas marcharon en los Union Buildings de Pretoria, sede del Gobierno en la capital del país, para protestar contra las revisiones propuestas a el Acta de Áreas Urbanas, comúnmente conocida como las Leyes del Pase de 1950 - una legislación que requería que los "no-blancos" llevaran un documento llamado Dom Pas que les permitía moverse por, o vivir en, "La Sudafrica Blanca". Las mujeres se mantuvieron unidas, con los brazos alzados terminados en el puño cerrado del Saludo del Congreso y cantaron "Si te metes con una mujer, chocas contra una roca". Se recuerda como uno de los principales avances de la lucha contra el régimen del apartheid y actualmente esta fecha se conmemora como el Día de la Mujer)

Copy: "The day that rock beat paper.
Visit http://www.apartheidmuseum.org/ and learn more about our history."
(El día que la roca venció al papel.
Visita www.apartheidmuseum.org y aprende más sobre nuestra historia)

Agency: TBWA\Hunt Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Justin Wright & Vanessa Gibson
Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Clive Stewart
Retoucher: Tebogo Suping

Boysen Paints - Flowers

Copy: "Paints with ISO 14001 environmental certification.
Boysen. An accredited Responsible Care company for environmental safety."

(Pinturas con el certificado medioambiental ISO 14001.
Boysen. Una compañía con la acreditación Cuidado Responsable de seguridad medioambiental)

Agency: TBWA\Santiago Mangada Puno Makati City, The Philippines
Executive Creative Director: Melvin Mangada
Creative Director: Manuel Villafania
Art Directors: Manuel Villafania, Melvin Mangada & Denise Tee
Copywriter: Bryan Siy
Photographer: G-Nie Arambulo
Print Producer: May Dalisay
Final Artist: Momay Quiroz
Production House: Adphoto