Toronto Zoo - The Polar Bears Merchandising

Colouring and activity book
(Libro para colorear con actividades)

Puzzle

Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie & Mark Biernacki
Associate Creative Director: Sean Ohlenkamp
Copywriter: Rob Sturch
Producer: Brie Gowans
Illustrator: Matthew Walker
Print Production Manager: Beth Mackinnon
Studio Artist: Brad Kumar

Published: September 2010

David Suzuki Foundation - The Tideline Project

Copy: "Global warming. Just a theory?
Every single day 70 million tons of carbon dioxide are released into the world's atmosphere.
As carbon dioxide fills the air our thin layer of insulation becomes a thick heat trapping blanket.
This heat melts our glaciers causing sea levels to rise and landscapes to change forever.
As glaciers continue to recede at record-breaking rates, world water supplies are threatened as well as the habitats of endangered species.
Can you imagine your city underwater?
The Tideline Project.
Global warming is closer than you think.
Global warming is in our future.
But it doesen't have to be our fate.

(¿Es el calentamiento global solo una teoría?
Cada día 70 millones de toneladas de dióxido de carbono son liberadas a la atmósfera.
Mientras el dióxido de carbono llena el aire, nuestra fina capa protectora se convierte en una gruesa manta que atrapa el calor.
Este calor derrite nuestros glaciares, causando que los niveles del mar se eleven y que determinados paisajes cambien para siempre.
A la vez que los glaciares retroceden a una velocidad record, las provisiones de agua mundiales se encuentran en una situación precaria junto con el hábitat de especies amenazadas.
¿Puedes imaginar tu ciudad bajo el agua?
El proyecto Tideline.
El calentamiento global está más cerca de lo que piensas.
El calentamiento global esta presente en nuestro futuro.
Pero no tiene por qué ser nuestro destino)

Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice & Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice

Published: July 2010

BC Lottery Scratch-Off Tickets - Win

Copy: "Scratch & win."
(Rasca y gana)

Agency: TBWA Vancouver, Canada
Creative Director: Paul Little
Art Director: John Williamson
Copywriter: Mia Thomsett
Producer: Julian Davis

Pacific Blue Cross Health Insurance - Stairs

Copy: "If you fell, you'd have about 2.5 seconds to apply for health insurance. Once you're hurt, it's too late."
(Si te cayeras, tendrías unos 2.5 segundos para hacerte un seguro médico. Una vez que te has hecho daño, ya es demasiado tarde)

Agency: DDB Canada
Creative Directors: Dean Lee & Cosmo Campbell
Photographer: Philip Jarmain
Print Producer: Amanda Dring

Published: June 2010

Sapporo - Legendary Biru

Agency: Dentsu Canada
Creative Directors: Glen Hunt, Les Soos & Gary Thomas (Crush)
Art Directors: Les Soos, David Glen & Yoho Hang Yue (Crush)
Copywriters: Glen Hunt & Dhaval Bhatt
Agency Producer: Sharon Kosokowsky
Strategic Planner: Jeff McCrory
Direction: Mark Zibert, Sons & Daughters and Gary Thomas & Crush
Live Action Production Company: Sons & Daughters
Executive Producer: Dan Ford
Director of Photography: Kevin Chan
Producer: Jeff Darragh
Post Production: Crush
Post Visual Effects: Crush & Loki Visual Effects
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Lead VFX Artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil & Greg Dunlop
Junior VFX Artist: Andre Arevalo & Patrick Moore
Rotoscope: Gavinesh Patel & Kyle Steffler
Animation/CG Supervisor: Aylwin Fernando
Senior Animator: Chris Minos
CG Artists: Josh Clifton & Mark Irish
CG Production Manager: Raphael Quirino
Matte Painters: Yanick Dusseault, Bojan Zoric & Jorgen Lauritzen
VFX Supervisor: Gene Dreitser
VFX Producer: France Daigle
Technical Director: Ryan McDonald
Animator: Fred Wilmot
Modeller: Erin Nicholson
Texture Artist: Paul DeOliveira
Transfer House: Notch
Colourist: Gary Chuntz
Music: Grayson Matthews
Producer: Dave Sorbara
Composer: Grayson Matthews
Engineer: Annelise Noronha

smart - Alleys

Copy: "smart. Open your mind."
(smart. Abre tu mente)

Agency: BBDO Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Photographer: Shanghoon Jeong
Retouchers: Sam Robbins & Jano Kirijian
Typographer: Evan Dermit

Orkin Pest Control - Nowhere to Hide

Copy: "Pests have nowhere to hide. Orkin."
(Las plagas no tienen donde esconderse. Orkin)

Agency: Rethink Communication, Vancouver, Canada
Creative Directors: Ian Grais & Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Simon Bruyn
Agency producer: Jim Leith
Studio Artist: Justin Renvoize
Photographer: Paul Lang (The Orange Apple Creative Imagery)
Retouching/Illustration: The Orange Apple Creative Imagery

Tropicana - Arctic Sun

Copy: "The Canadian arctic. 9. a.m. Day 31 without sunlight.
On January 8, we brought the sun to Inuvik, Northwest Territories. Because we believe brighter mornings make for brighter days."
(El ártico Canadiense. 9 de la mañana. Día 31 sin luz solar.
El 8 de Enero, trajímos el Sol a Inuvik, en los territorios del Noroeste. Porque creemos que una mañana mas brillante, hace que el día sea mejor aún)

Agency: BBDO Toronto, Canada

Creative Director: Ian MacKellar
Art Director: John Terry
Copywriter: Adam Bailey
Director: Samir Mallal
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Production: Radke Film Group
Executive Producer: Michael Haldane
Director of Photography: Chris Mably
Editor: Ross Birchall (Bijou Editorial)
Music: Apollo Studios
Production: Film Group, Vancouver

Deserres Art Store - Larger Than Life

In order to position ODS as the reliable source of endless art supplies, the agency decided to bring that idea to life, recreating iconic arts works out of a seemingly endless supply of the very materials needed to create such pieces.

(Con la intención de posicionar ODS como un proveedor de confianza en lo que a materiales de arte se refiere, la agencia decidió recrear icónicas obras de arte mediante una aparentemente interminable cantidad de los mismos materiales que fueron necesarios para crearlas en primera instancia)

6.500 coloured pencils
(6.500 lápices de colores)

600 bottles of paint
(600 botes de pintura)

4.500 pastels
(4.500 ceras pastel)

Agency: Nolin BBDO Montreal, Canada
Creative Director: Cher Campbell
Art Director: Jeffrey Limon
Copywriter: Christopher Jones
Agency Producers: Anne-Josée Simard & Alexandre Pellerin

McDonald's - Steaming Transit Shelter

In order to publicize a free coffee promotion at McDonald's, the agency fitted a small steam machine inside a transit shelter programing it so that it's periodic bursts revealed the message.
(Con la intención de informar sobre una promoción de café gratuito en McDonald's, la agencia acopló una máquina de vapor dentro de una marquesina de autobús y la programó de modo que el mensaje fuese revelado por las emisiones periódicas)

Copy: "Your free coffee is ready. Get a free small coffee during breakfast hours."
(Tu café está listo. Llévate un café pequeño gratuito durante las horas de desayuno)

Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman & Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: Wendy Moriarty
Production: Dyna Graphics

Published: November 2009

Xdress.com - Sticker

Xdress.com is an online boutique for male cross dressers suffering from lack of awareness and thus low traffic to their website. The agency solution was to create a memorable adhesive skirts (containing the site’s URL) that could easily be applied to public washroom symbols.

(Xdress.com es una boutique online para travestis masculinos que sufría de poco reconocimiento y por lo tanto tenia pocas visitas. La solución que ideo la agencia fue crear unas memorables faldas adhesivas, con la dirección web de la boutique sobreimpresa, que podían ser fácilmente aplicables a los símbolos de los lavabos públicos)

Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton

Published: January 2009

Alberta Office of Traffic Safety - Impaired PSA/Trading places

Copy: "If you are impaired and hit someone, you'd do anything to trade places with them.
But you know what? You can't."
(Si conduces bajo los efectos y atropellas a alguien, harías cualquier cosa para cambiarte con ellos.
¿Pero sabes qué? No es posible)

Agency: Calder Bateman Communications, Alberta, Canada
Creative Director: Kevin Barclay
Art Director: Jeff McLean
Copywriter: Bob Wood
Director: Mark Mainguy
Producer: Max Wawruck (Maxmedia)
Production Company: Stir Productions
Editing/Visual Effects: Fini Films
Music: Colin Weinmaster
Sound Production: WAVE Audio Productions

Aired: August 2009

McDonald's - Burrito/Newspaper

Agency: Cossette, Toronto, Canada
Creative Directors: Dave Douglass & Pete Breton
Art Director: Colin Brown
Copywriter: Tom Greco

Sloche - 10e Anniversaire

Copy: "Sloche. 10th Anniversary.
It tastes funny."
(Sloche. 10 Aniversario.
Sabor divertido)

Agency: Bos Montreal, Canada
Creative Directors: Roger Gariépy, Hugo Leger & Cameron Wilson
Creatives: Simon Beaudry, Martin Bernier & Loïc Moreau
Agency Producers: Edith Cayer & Ysabel Rodriguez
Production Company: Jet Films
Director: Louis-Philippe Eno
Producer: Martin Henri
Director of Photography: Mathieu Laverdière
Music: Michael Mooney (Apollo Studio)

The Chicago Tribune - Delivering a Better Chicago

Some guardians of cities go the cape and tights route. We prefer notepad and ballpoint.

(Los guardianes de algunas ciudades siguen la ruta de capa y espada. Nosotros preferimos cuaderno y boligrafo)

Degreasing palms since 1847.
(Desengrasando palmas desde 1847)


When a hospital looks at your tumor and diagnoses it as low-profit, we have a problem.
(Cuando un hospital examina tu tumor y lo diagnostica como poco rentable, tenemos un problema)

Agency: Juniper Park, Toronto, Canada
Chief Creative Officers: Terry Drummond, Alan Madill & Barry Quinn
Sr. Copywriter: Tom Greco
Sr. Art Director: Colin Brown
Print Producer: Mark Prole

Pak-n-stor Storage Services

Copy: "We deliver. You pack. We store."
(Nosotros hacemos la entrega. Tu embalas. Nosotros lo guardamos)

We're your basement's basement.
(Somos el sótano de tu sótano)

Your storage room is a garage again.
(Tu trastero es un garaje de nuevo)


Suddenly your 3-bedroom has 3 bedrooms.
(De repente tu piso de 3 habitaciones tiene 3 habitaciones)

Agency: TAXI Calgary, Canada
Creative Director: Trent Burton
Art Director/Illustrator: Kelsey Horne
Copywriter: Nick Asik
Photographer: Jason Stang

Published: September 2009

Habitat For Humanity - Electricity or Rent

Copy: "Electricity or Rent. Over 1 million Canadians can't afford both.
Habitat for Humanity. Building homes, building hope."
(Electricidad o Alquiler. Más de 1 millón de canadienses no pueden permitirse ambas.
Hábitat por la Humanidad. Construyendo hogares, construyendo esperanza)

Agency: Cossette Communication, Canada
Creative Directors: Daniel Vendramin & Darren Clarke
Associate Creative Directors: Jim Garbutt & John Finn
Copywriter: Sean Atkinson
Art Directors: Guybrush Taylor & Daniel Vendramin
Agency Producer: Sharon Kosokowsky
Production Company: Steam Films
Director: Mark Zibert
Executive Producer: Krista Marshall
Producer: Jeff Darragh
Directors of Photography: Mark Zibert & Chris Mably
VFX Company: 567 Visual Effects
VFX Artists: Patrick Coffey & Lee Towndrow
Editorial Company: Relish
Editor: Graham Chisholm
Sound Design: The Egg Plant Productions
Sound Designer: Rocco Gagliese

Arush Energy Drink - Batteries

Agency: BBDO Toronto
Creative Director: Ian Mackellar
Copywriter: Patrick Scissons
Art Director: Mark Mason
Photographer: Mark Zibert

Sears Optica - Magician

Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard & Luc Du Sault
Copywriter: Nicolas Boisvert
Illustrator: Marc Rivest
Photographer: Benoit Camirand

Published: May 2009

Bellwood Health Services - Hidden Addiction

Copy: "Gambling. It’s just as addictive."
(El juego. Es igual de adictivo)

Agency: Doner Canada, Toronto, Canada
Creative Director: Dan Willey
Art Director: Amanda Wood
Copywriter: Ash Tavassoli
Photographer: Chris Gordaneer (Westside Studios)
Producer: Tom Nesbitt

Published: April 2009