Sears Optica - Magician

Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard & Luc Du Sault
Copywriter: Nicolas Boisvert
Illustrator: Marc Rivest
Photographer: Benoit Camirand

Published: May 2009

Quebec Be Safe - Use Condoms Campaign

Copy: "Nobody wants to get..."
(Nadie quiere recibir...)

HIV (Sida)
"To: Alex from Eric" (De Eric para Alex)


Chlamydia (Clamidia)
"To: Peter from Jen" (De Jen para Peter)


Syphilis (Sífilis)
"To: Luc from Nic" (De Nic para Luc)

Agency: Lg2, Québec City, Canada
Creative Director/Copywriter: Luc DuSault
Art Director: Jack Latulippe
Illustrator: Marc Rivest