Thursday, December 24, 2009

McDonald's - Steaming Transit Shelter

In order to publicize a free coffee promotion at McDonald's, the agency fitted a small steam machine inside a transit shelter programing it so that it's periodic bursts revealed the message.
(Con la intención de informar sobre una promoción de café gratuito en McDonald's, la agencia acopló una máquina de vapor dentro de una marquesina de autobús y la programó de modo que el mensaje fuese revelado por las emisiones periódicas)

Copy: "Your free coffee is ready. Get a free small coffee during breakfast hours."
(Tu café está listo. Llévate un café pequeño gratuito durante las horas de desayuno)



Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman & Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: Wendy Moriarty
Production: Dyna Graphics

Published: November 2009

Blog Archive

FEEDJIT Live Traffic Feed