Tuesday, September 15, 2009

Seat Altea XL - Oh, Brother

Copy: "It is fed by your love.
The more love you give to it, the more it will grow.
If we want it to stop growing we should stop loving it.
How can you stop loving someone, there's no way.
New Seat Altea XL.
Because everybody know what happens with monsters: they grow and grow and grow.
Power to the family."

(Se alimenta del amor que le das.
Cuanto más amor le des, más crecerá.
Si queremos que deje de crecer, deberemos dejar de quererle.
¿Cómo puedes dejar de querer a alguien? No se puede.
Nuevo Seat Altea XL.
Porque ya se sabe lo que pasa con los montruos: crecen, y crecen, y crecen.
La familia al poder

Agency: Atletico International, Barcelona, Spain
Executive Creative Director: Ardnt Dallmann
Creative Directors: Pepe Colomer & Josep Maria Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri Bages
Production Company: The Gang films
Director: Sebastién Grousset
Agency Producer: Roger Lairisa

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