Pilot - Soup

Copy: "Well done! Now you can watch Tv.
Pilot. Water resistant."
(¡Bien hecho! Ahora puedes ver la Tv.
Pilot. Resistente al agua)

Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia & Dani Páez
Copywriters: Jürgen Krieger, Joan Mas & Luke Sholer
Photographer: David Barra

Tipp-Ex - A Hunter Shoots a Bear

To celebrate the back to school period and raise Tipp-Ex brand awareness, the agency created a viral interactive campaign on Youtube where a bear and a hunter have a face to face encounter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector."

(Para celebrar el comienzo del periodo escolar y generar interés hacia la marca Tipp-Ex, la agencia creó una campana viral e interactiva en Youtube en la que un oso y un cazador se enfrentan cara a cara, dando al espectador la oportunidad de elegir el desenlace que prefiere ver simplemente cambiando el título del video directamente en Youtube gracias al corrector Tipp-Ex)

Agency: Buzzman, France
Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Project Mnagers: Bastien Chanot & Antoine Ferrari
TV Producer: Elodie Jonquille
Digital Production Manager : Mélanie Rohat-Meheust
Community Managers: Xavier Le Boullenger & Nicolas Mirguet
Film Production: Eleganz
Producer: Willy Morence
Web Production: Grouek

Pilot Extrafine - Tattoed Lego

Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia & Dani Páez
Copywriters: Jürgen Krieger, Joan Mas & Luke Sholer
Photographer: Gonzalo Puertas
Illustrators: Diogo Dutra & Malen Feliz

Office Depot - Note

Copy: "All the office supply you need in one place."
(Todo el material de oficina que necesitas en un sólo lugar)

(Para la secretaria.
Para el jefe.
Para su mujer)

Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director : Guy Bar
Creative Director : Danny Yaacobowich
Art Director: Noam Laist
Copywriter: Orel Bitan

Polar Bear Mounting Tape - Safe

Copy: "Sticks everything safely. Polar Bear."
(Lo pega todo de manera segura. Polar Bear)

Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke & Nopadol Srikieatikajohn
Art Directors: Wisit L., Nopadol S., Gumpon Laksanajinda, Somchai Dejnarongpitak & Nat Promdhep
Copywriters: Jutatip Praditgate, Kiattisak Kitabhuwanontha & Kris Garford Spindler
Producer: Paiboon Suwansangroj
Photographer/Image Composer: Anuchai Secharunputong (Remix Studio)

Pilot - Handwriting App

In order to build the Pilot brand on the internet, the agency created pilothandwriting.com, an online application that lets users to turns their handwriting into a digital font, allowing users to write by hand on the computer and send their first handwritten e-mails & also publish handwritten messages on facebook. Doing so, users not only regained part of their "identity", but also established a clear identity for Pilot online.
(Con la intención de generar imagen de marca online para la marca Pilot, la agencia creó pilothandwriting.com, una aplicación online que permite a los usuarios convertir su letra en una fuente de texto digital, pudiendo así escribir a mano en el ordenador y mandar sus primeros e-mails manuscritos así como publicar mensajes a mano en facebook. Haciendo esto, los usuarios no solo recuperan parte de su "identidad", sino que además establecen una clara identidad para Pilot en internet)

Agency: Grey, Barcelona, Spain
Creative Directors: Jürgen Krieger, Joan Mas & José Miguel Tortajada
Art Directors: Óscar Amodia & Dani Paez
Copywriters: Daniela López & Luke Sholer
3D: Lucas Pigliacampo
Photographer: David Barra
Web developer: Ramón Illobre
Video production Company: RCR & Crampton

Published: May, 2010

Liquid Paper Correction Fluid - 3D

Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención & Jairo Gudiño
Creative Director: Manuel López.
Art Directors: Charles Rodriguez & Alexandra Rueda
Copywriter: Patricia Mendez
Photographer: Marcel Boldú

Published: July 2008

3M Post It - Perpetual Calendar

In order to promote Post It, the agency created this direct mail campaign featuring a perpetual calendar made with the product.
(Con la intención de promocionar Post It, la agencia diseñó esta campaña de marketing directo basada en un calendario perpetuo creado con el producto)

Agency: BUTTER., Düsseldorf, Germany
Creative Directors: Matthias Eickmeyer & Michael Preuss
Art Director: Ronny Karoussiotis
Copywriter: Max Messinger
Production: Lars Schlentzek

Released: December 2008

Luxor Highlighter - Hay Needle

Agency: Leo burnett, New Delhi
Typographer: Dalip Singh
Executive Creative Directors: K.V. Shridhar & Sainath Saraban
Copywriters: Angud & Dalip Singh
Art Director: Dalip Singh

Accushred NW

(Este asunto es altamente...)

(El ... de mi éxito)

Agency: Bradshaw, Portland, USA
Creative Directo/Copywriter: Tucker Hassler
Art Director: Patrick Doyle
Photographer: Todd Eckelman

Published: December 2008

Tippex Correction Fluid - Mistake

Copy: "Made a mistake?"
(¿Has cometido un error?)

Agency: The Jupiter Drawing Room, Cape Town, South Africa
Executive Creative Director: Graham Victor Warsop
Creative Director: Tom Cullinan
Art Director: Dana Cohen
Copywriter: Shane Durrant

Arjowiggins Paper - Fight

Copy: "New Curious Ice Silver 200g. The heavier paper from Arjowiggins."
(El nuevo Curious Ice Silver 200g. El papel más pesado de Arjowiggins)

Agency: EuroRSCG, São Paulo, Brazil
Creative VP: Jader Rossetto
Creative Directors: Rodrigo Corbari & Carlos Castelo
Art Director: Kleyton Mourão
Copywriter: Luciana Cardoso
Photographer: Guto Seixas

Apsara Eraser - Picasso

Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Zenobia Pithawalla
Art Director/Copywriter: Manoj Kumar Bhagat
Illustrator: Dilip Khomane
Photographer: Avdhoot Hembade

Published: December 2007

Bic Pens - Joy

Copy: "The joy of writing."
(El placer de escribir)

Client: Bic Pens
Agency: Jung von Matt/Spree, Germany
Creative Directors: Wolfang Schneider, Mathias Stiller, David Mously & Jan Harbeck
Art Director: Duc Nguyen & Oskar Strauß

Reynolds Permanent Marker - Twins

Client: Reynolds
Agency: JWT India, Mumbai
Creative Directors: Agnello Dias & Nandita Chalam
Art Director: Vijay Solanki
Copywriter: Vijay Solanki
Account Executive: Anita Gupta
Photographer: Avadhut Hembade
Illustrator: Deepak Jadhav

Pilot - Water Resistant

Client: Pilot Pens
Agency: Grey, Barcelona, Spain
Creative Directors: Jürgen Krieger, Joan Mas & Jose Miguel Tortajada
Art Directors: Dani Páez & Saül Serradesanferm
Copywriter: Jorge Meneclier
Production Manager: Clemente Bielsa

Post-It - Jade

Copy: "For the little things you'll forget."
(Para las pequeñas cosas que olvidarás)

Agency: The Dukes of Urbino, Uk
Creative Directors: Graham Victor Warsop & Michael Blore
Copywriter: Noelle Liszkay
Photographer: Micheal Meyersfeld

Faber-Castell - Books

Agency: OgilvyOne Worldwide Bangkok, Thailand
Executive Creative Director: Saharath Sawadatikom
Art Director: Anuwat Nitipanont
Photographer: Bordin Sangnak
Retoucher: Phurin Phongchokdeelerto
Copywriter: Piyanart Thamawatana

Faber Castell

Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye & "Sapo" Cerdeira
Creative Director: Patricio Navarrete
Art Director: Tulio Turina
Photographer: Sotelo

Luxor Highlighters

Agency: Leo Burnett Mumbai, India
Creative Directors: Santosh Padhi, KV Sridhar
Art Director: Santosh Padhi
Typographers: Santosh Padhi & Kunal Mhabadi
Illustrator: Kunal Mhabadi
Copywriter: Russell Barrett