KitKat - Have a Breakism

Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. In line with the succesful KitKat slogan, the agency added one more work of art to the collection, a painting that has no meaning whatsoever, to give people a break from all the modern art with multiple layers and deeper meanings. The big red canvas is what it is. Have a Break, Have a KitKat.

(El Rijksmuseum Twenthe de Holanda alberga la exposición Abstract USA desde Septiembre de 2010 hasta Febrero de 2011. En linea con el exitoso slogan de KitKat, la agencia añadió una nueva obra de arte a la colección, un cuadro sin significado alguno, para dar a los espectadores un descanso de todo el arte moderno y sus múltiples capas con profundos significados. El gran lienzo rojo es lo que es. Tómate un respiro. Toma un Kit Kat.)

Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Martijn van der Werf & Thijs de Boer
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte

Published: December 2010

Corona Extra - Drink responsibly

Copy: "Alcohol can alter your perception.
Drink responsibly."
(El alcohol puede alterar tu percepción.
Bebe responsablemente)

Agency: JWT, Madrid, Spain
Chief Creative Officer: Miguel Bemfica
Art Director: Juan Garcia-Escudero
Copywriter: Jaime Chavarri
Producer: Antonio Ortega
Photographer: Getty Images

Red Cross - Mexican 2010 National Giving Campaign

Copy: "With your help we carry on."
(Con tu ayuda seguimos adelante)

Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Directors: Esteban Sacco & Enrique Codesido
Creative Directors: Gabriel Bello & Miguel Brito
Art Directors: Victor Rojas & Esteban Sacco
Copywriter: Rodrigo Rothschild
Producer: Damiana Marin
Photographer: David Franco

Alukim Foil - Salmon

Copy: "Keep it fresh."
(Mantenlo fresco)

Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Creative Director/Copywriter: Federico Macko
Art Director: Esteban Sacco
Photographer: David Franco

Jose Cuervo - Road Trip

Copy: "Jose Cuervo. A shot of adventure."
(Jose Cuervo. Un trago de aventura)

Agency: JWT, New York, USA
Executive Creative Directors: Tony Stern & Andy Clarke
Art Director: Roy Wisnu
Copywriter: Chris Swift
Producer: Chris Klein
Production Company: Gorgeous (Anonymous Content)
Director: Tom Carty
Executive Producer/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Editorial Company: The Whitehouse
Editor: Kevin Zimmerman
Assistant Editor: Ricardo Lopez
Producer: Melanie Klein
Telecine: The Mill
Colorist: Fergus McCall
Post/Effects: Ntropic
Lead VFX/Inferno Artist: Nate Robinson
Music: Thwak
Sound Design: JWTwo
Sound Designer: Andy Green

Children's Education Charity - Maze

Copy: "Education is the only way out.
To sponsor a child’s education, call +91 25123131, 25143131 or log on to www.ehsaas.org.in."
(La educación es la única salida.
Para esponsorizar la educación de un menor, llama al +91 25123131, 25143131 o entra en www.ehsaas.org.in)

Agency: JWT Mumbai, India
Executive Creative Director: Tista Sen
Creative Directors: Ch. Shyamsunder Goud & Abhay Arekar
Art Director/Copywriter: Ch. Shyamsunder Goud
Illustrator: Vijay Nanaware
Photographer: Shantonobho Das

Kleenex: Yes-No

Copy: "Kleenex. Let it out."
(Kleenex. Desahógate)

Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey & Dominick Lynch-Robinson
Art Director/Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson
Art Buyer: Coco Weir
Project Manager: Kevin Noble

Heineken - Auditorium

The most sacred moment guys have left is watching football with friends. But as time goes by, that moment is increasingly at risk. We reminded our target of this the very evening of the UEFA Champions League game Real Madrid vs. AC Milan.
We organized a fake event combining poetry and classical music at the same time as the match. Over 1000 AC Milan fans sacrificed the game on TV persuaded by our about 200 accomplices. 100 girlfriends. 50 professors. Many journalists too were involved as victims or accomplices. The event was broadcasted on SKY Sport, with interviews of famous sporting celebrities.
15 minutes after the begining of the concert, it could be read on the screen: Hard to say no to your boss, isn't it? To your girlfriend? And to the match? How could you even have thought of missing the big match? Are you still with us? Real Madrid and Milan are now on the pitch. Let's enjoy the match together. Heineken. Made to entertain.
Results: 1136 victims caught in the trap. Over 1.5 million watched them live on SKY Sport. 10 million saw them on the news the day after. Over 5 million unique visitors on the Internet in the two weeks after the event. Many fans appreciated the event on blogs, forums and social networks.

(El momento más sagrado que les queda a los chicos es ver el fútbol con los amigos. Pero con el paso del tiempo, ese momento va peligrando cada vez más. Nosotros recordamos a nuestro público objetivo de esto mismo, la tarde del partido de la Liga de Campeones de la UEFA entre el Real Madrid y el AC Milán.
Organizamos un evento falso que combinaba poesía y música clásica a la misma hora que el partido. Mas de 1000 fans del AC Milán sacrificaron ver el partido por la TV persuadidos por nuestros casi 200 cómplices. 100 novias. 50 profesores. Varios periodistas también se vieron implicados como víctimas o cómplices. El evento fue retransmitido por SKY Sport, con entrevistas a celebridades del mundo deportivo.
15 minutos después del comienzo del mismo, se pudo leer en la pantalla: ¿Es difícil decir que no al jefe, eh? Y a tu novia? ¿Y al partido? ¿Cómo pudiste pensar siquiera en perderte el gran partido? Sigues con nosotros? El Real Madrid y el Milán están ahora en el campo. Vamos a disfrutar juntos del partido. Heineken. Creada para entretener.
Resultados: 1136 víctimas cayeron en la trampa. Más de 1.5 millones de espectadores les vieron en directo a través de SKY Sport. 10 millones les vieron en las noticias el día después. Más de 5 millones de visitantes únicos en Internet en las dos semanas posteriores al evento. Muchos fans mostraron su apreciación por el evento en blogs, forums y redes sociales)

Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli & Cristiana Boccassini
Art Director: Marco Viganò
Copywriter: Cristiano Tonnarelli

Polo Mints - Hole

Copy: "Polo. The mint with the hole."
(Polo. Los caramelos de menta con agujero)

Agency: JWT, Dubai, UAE
Executive Creative Directors: Chafic Haddad & Russell Heubach
Art Director: Husen Baba
Copywriter: Zahir Mirza
Illustrator: Xavier Cacho

KitKat - Chair Poster

Agency: JWT, Auckland, New Zealand
Executive Creative Directors: Peter Ogden & Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody (Bootleg)
Head of TV & Content: Megan Robertson

Mizuno Running Shoes - Magic cup

Copy: "Designed to accelerate."
(Diseñadas para acelerar)

Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Art Director: Thomas Yang
Copywriter: Andrew McKechnie
Art Director: Faye Wong
Agency Producers: Sandra Ong & Daphne Ng
Photographer: Sebastien Siah (The Shooting Gallery)
Retouching: Suon & William Lin (Wishing Well)


Published: October 2007

Soleterre - Spit It Up

Copy: "All children should be allowed to be children.
Soleterre. Feeding the children."
(A todos los niños se les deberia permitir ser niños.
Soleterre. Alimentando a la infancia)

Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Stefano Carli Ballola
Copywriter: Cristiano Tonnarelli
Photographer: Zona 13

Listerine - Snake Charmer

Copy: "Bye, bye bad breath."
(Adios mal aliento)

Agency: JWT India
Executive Creative Directors: Senthil Kumar & Tista Sen
Art Director: Piyash Ghosh
Copywriter: Senthil Kumar
Production Company: Good Morning Films
Director: Shashanka Chaturvedi
Agency Producer: Suprotim Day
Producer: Vikram Kalra

Mini - Christmas Boxes

Agency: JWT Amsterdam, The Netherlands
Creative Directors: Thijs de Boer & Martijn van der Werf
Art Director: Thom van Rijckevorsel
Copywriter: Thomas Reinhold

Ford Everest - Lost Teddy Bear

Copy: "Ford Everest. All action."
(Ford Everest. Todo acción)

Agency: JWT Johannesburg, South Africa
Creative Director: Paul Strappini
Art Director: Neil Lindsay
Copywriter: Aadil Dhalech
Producer: Cathy Collins
Production: Luma
Animation Director: Paul Meyer
Team Leader and VFX: Erik Kruger

HSBC - Personal Responsibility

Copy: "Why would a bank be interested in people's values?
Because for many people responsibility is as important as money.
At HSBC we understand that people's values influence their financial decisions.
HSBC. The world's local bank."
(¿Por qué debería un banco interesarse por los valores de las personas?
Porque para mucha gente, la responsabilidad es tan importante como el dinero.
En HSBC nosotros entendemos que los valores de las personas pueden influenciar sus decisiones financieras.
HSBC. El banco local del mundo)

Agency: JWT, London, Uk
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Agency: Producer: Doug Wade
Production Company: Academy Films
Director: Frederic Planchon
Producer: Lucy Gossage
Director of Photography: Patrick Duroux
Editor: Sam Rice-Edwards

OSIM Sona Pillow - Sleep

Copy: "Quality sleep makes everything easy."
(Dormir bien hace que todo sea más fácil)

Agency: JWT Hong Kong, China
Creative Director: Steven Lee
Art Directors: Ben Ling & Ming Chan
Copywriters: Timothy Chan & Jessie Fung
Illustrator: S. Kwan
Photographer: William So
Print Production: Jimmy Pong

Published: September 2009

International Vegetarian Union - Anatomy

Copy: "Vegetables are all your body needs"
(Vegetales. Todo lo que tu cuerpo necesita)

Agency: JWT, Kuwait
Creative Directors: Alessandro Antonini & Mark Makhoul
Photographer: Tommy Morris
Retoucher: Nabil Kamara

Published: August 2009

Stride Gum - Heirloom

Copy: "The ridiculously long lasting gum. Stride."
(Stride. El chicle ridículamente duradero)

Agency: JWT Puerto Rico
Chief Creative Officer: Jaime Rosado
Art Director: Andres Justo
Copywriter: Lizette Morazzani
Agency Producer: Noro Sebastian
Production/Post-Production/Editing Company: Hocus Pocus
Director: Luis Gerard
Editor: Mizael Morales
Music: Glenn Monroig (Mezzalunna)

HSBC - Integrity

Copy: "For many people, integrity is as important as money.
At HSBC we understand that people's values influence their financial decisions.
HSBC. The world's local bank."
(Para mucha gente, la integridad es tan importante como el dinero.
En HSBC entendemos que los valores de las personas influencian sus decisiones financieras.
HSBC. El banco local del mundo)

Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
TV Producer: Doug Wade
Strategic Planning: Orlando Hooper-Greenhill
Global Director in Charge: Joseph Petyan
Media agency: Mindshare
Media planner: Alan Weetch
Production Company: HLA
Director: Simon Ratigan
Producer: Mike Wells
Production Manager: Daniel Carter
Production Assistant: Melissa Fallon
Director of Photography: Jan Richter-Friis
Editing House: The Quarry
Editor: Bruce Townend
Post Production: MPC
Sound: 750mph