Colgate Floss - Brain

Copy: "So you can think of something else."
(Para que puedas pensar en otras cosas)

Agency: Tempo Adv., Bucharest, Romania
Creative Directors: Adrian Preda & Bogdan Costin
Head of Art: Cosmin Ezaru
Art Directors: Viorel Holovaci & Felix Starcea
Copywriter: Bogdan Costin

Published: October 2010

New Look Day Spa - Car

Copy: "Mom, I crashed your car.
Life looks more beautiful when you are relaxed."
(Mamá, he estrellado tu coche.
La vida parece más bonita cuando estas relajada)

Agency: Fields, Brazil
Creative Directors: André Sartorelli & Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto) & Anderson Lisboa

Garnier Sun Control Daily Moisturizer - Shade

Copy: "Garnier Sun Control Daily Moisturizer protects you from the sun."
(La Crema Hidratante Garnier Control Solar te protege del sol)

Agency: Publicis Communications, Mumbai, India
Chief Creative Officers: Ashish Khazanchi & Prasanna Sankhe
Creative Director: Bapi Bit
Art Director: Dipti Deorukhkar
Copywriter: Karunasagar Sridharan
Producers: Shireesh Sabnis & Santosh Shetty
Photographer: Mahesh Khatate

Durex - Video Tapes

Copy: "Delays your climax, so you can last longer. Durex Performa."
(Durex Performa. Retarda tu climax para que puedas durar más tiempo)

Agency: Publicis, Singapore
Executive Creative Director/Copywriter: Rodd Chant
Art Director: Buchoy Macasaet
Photographer: Stephen Stewart

Hawaiian Tropic - Ocean

Copy: "Hawaiian Tropic. Extreme waterproof"."
(Hawaiian Tropic. Resistencia extrema al agua)

Agency: Grey Chile, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira & Carlos Guerra Oviedo
Art Director: Patricio Céspedes
Copywriter: Carlos Guerra Oviedo
Illustrator: Ricardo Salamanca

Parodontax - Battlefield

Copy: "Don’t let gums bleed to death."
(No permitas que las encías sangren a muerte)

Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Directors: Bob Toma & Vlad Macarie
Copywriters: Eugen Suman & Claudiu Dobrita
Illustrator: Victor Trifan

Published: April 2010

Covergirl - Hook

Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil & Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Directors: Tomás Duhalde
Copywriter: Rodrigo Greco
3D Studio: Mosh VFX

Axe Play 2010 - Sofaurus

Copy: "Because as soon as you stop thinking about football, you start think about woman again.
Axe Play 2010."
(Porque en cuanto dejas de pensar en fútbol, vuelves a pensar en mujeres de nuevo.
Axe Play 2010)

Agency: Ponce, Buenos Aires, Argentina
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music

Tulipan Condoms - Happy

Copy: "Happy aunts/uncles."
(Tíos/tías felices)

Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Director: Carolina Aguilar
Copywriter: Federico Aubone
Photographer: Matias Posti

Published: April 2010

Colgate - Nutcracker

Agency: Advantage Y&R, Windhoek, Namibia
Creative Director: Patrick Held
Copywriter: Cobus Theyse

Published: December 2009

Covergirl - Bold

Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil & Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Directors: Tomás Duhalde
Copywriter: Rodrigo Greco
3D Studio: Mosh VFX&

Hospital Santa Marcelina - Maze

Copy: "The faster you help the better.
Call 11 2070-6160 and donate any amount."
(Cuanto más rápido ayudes, mejor.
Llama al 11 2070-6160 y dona cualquier cantidad)

Agency: Hifi, São Paulo, Brazil
Creative Directors: Omar Caldas & Renato Prado
Art Director: Hugo Amaral
Copywriter: Omar Caldas
Illustrator: Bruno Mariano

Colgate - 2 Minute Brushing

Copy: "Brushing for 2 minutes will be healty for everyone. Colgate."
(Cepillarse los dientes durante 2 minutos será sano para todos. Colgate)

Agency: Y&R, New York, USA
Executive Creative Directors: Antonio Sarroca & Guillermo Vega
Creative Directors: Icaro Doria & Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo

Colgate 360 Sonic Power - One Is Enough

Copy: "333 strokes per second. Colgate 360 Sonic Power."
(333 pasadas por segundo. Colgate 360 Sonic Power)

Agency: Y&R, Dubai, United Arab Emirates
Creative Team: Shahir Zag & Komal Bedi Sohal
Photographer: James Day
Retoucher: Core Digital

Safeguard Hand Sanitizer - Toys

Copy: "Everything is a toy to kids. Safeguard."
(Para los niños todo es un juguete. Safeguard)

Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officers: Edmund Choe & Andy Greenaway
Executive Creative Director: Ng Fan
Creative Directors: Popo Wu & Samuel Lau
Art Directors: Ng Fan, Feel Fu, Jo Jong & Willyes Lam
Copywriters: Akon Li, Dang Lei & Arthur Tsang
Photographer: David Chen
Retouching: James Chan

Listerine - Snake Charmer

Copy: "Bye, bye bad breath."
(Adios mal aliento)

Agency: JWT India
Executive Creative Directors: Senthil Kumar & Tista Sen
Art Director: Piyash Ghosh
Copywriter: Senthil Kumar
Production Company: Good Morning Films
Director: Shashanka Chaturvedi
Agency Producer: Suprotim Day
Producer: Vikram Kalra

Axe - Destiny

Copy: "So sorry destiny.
Axe. The power of a fragrance."
(Mala suerte destino.
Axe. El poder de una fragancia)

Agency: Ponce, Buenos Aires, Argentina
Group Creative Directors: Hernan Ponce, Hernan Ibarra-Puentes & Walter Aregger
Creative Directors: Ricardo Armentano & Analia Rios
Art director Christian Rosli
Copywriter: Juan Ure
Agency Producer: Jose Silva
Head of Production: Roberto Carsillo
Director: Paul Hunter (Prettybird)
Director of Photography: Don Davis
Executive Producer: Kerstin Emhoff
Editor: Damion Clayton (Rock Paper Scissors)
Post Production Company: A52
Music/Sound Production: Animal Music

Colgate Floss - Bigger Than Life

Copy: "The only one who doesn't notice it is you.
Colgate Total Fluoride."
(Tú eres la única persona que no se dado cuenta.
Colgate Total Fluoride)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Directors: Andres Echeverria & Rodrigo Grebe
Photographer: Gabriel Schkolnick

International Vegetarian Union - Anatomy

Copy: "Vegetables are all your body needs"
(Vegetales. Todo lo que tu cuerpo necesita)

Agency: JWT, Kuwait
Creative Directors: Alessandro Antonini & Mark Makhoul
Photographer: Tommy Morris
Retoucher: Nabil Kamara

Published: August 2009

Axe - Get a Girlfriend

Copy: "Get a girlfriend."
(Échate novia)

This is the print version of the campaign
(Esta es la versión impresa de la campaña)

Agency: Lowe Bull Johannesburg
Executive Creative Director: Gareth Lessing
Art Director: Adam Livesey
Copywriter: Matthew Brink
Agency Producer: Chloe Saunders
Production Companies: Sanga Films, Rabbit/Egg Films & Freshwater Films
Directors: Clive Will, Brent Harris & Slim Grippa
Music & Sound: Sono Studios
Cinematography: Clive Will, Brent Harris & Zeno Peterson
Editing: J.J. Lask & Andrew Trail (Sanga Films)
Producers: Amy Dawson, Dan Winekur & Saskia Finlayson