WWF - Tuna

Copy: "Only a tenth of the catch in long line tuna fishing is actually tuna.
To ensure the fish you buy is caught in a way that is environmentally friendly, text our fishms number. (079 499 8795)."

(Sólo un diez por ciento de las capturas de la pesca de atún con palangre es verdaderamente atún.
Para asegurar que el pescado que compras ha sido capturado de un modo ecológico, manda un mensaje de texto a nuestro número 079 499 8795)

Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze & Natalie Rose
Illustrator: Ben Crossman

Career Times - Resurrect

Copy: "Resurrect your aspirations. Free every Monday with the Cape Times."
(Resucita tus aspiraciones. Gratis cada lunes con el Cape Times)

Lest we forget: Melanie Horenz's dreams of joining a management consulting died here 10/7/1998
(No olvidemos: Los sueños de Melanie Horenz de trabajar para una consultoría gerencial murieron aquí 10/7/1998)

In Memoriam: Randal Peterson's hopes of becoming an horticulturalist perished on this spot on August 2, 2002.
(In Memoriam: Las esperanzas de Randal Peterson de llegar a ser un horticultor se desvanecieron en este lugar el 2 de Agosto de 2002)

Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director:Lisa Hodgskiss
Copywriter: Alistair Morgan
Photographer: Dawid Wapenaar

Published: May 2010

Cape Times - Press Freedom Day

Copy: "Once it’s appeared in print, it’s harder to make it go away.
World Press Freedom Day, 3 May. Know all about it."
(Una vez que ha aparecido en los periódicos es más difícil hacerlo desaparecer.
3 de Mayo, Día Mundial de la Libertad de Prensa. Conócelo todo sobre el tema)

Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze

Sunlight Anti-Bacterial Dishwasher - Bad Things

Copy: "Sometimes bad things happen to good plates/lunch boxes."
(A veces les pasan cosas malas a los buenos platos / las buenas tarteras)

Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Directors: Juliet Honey & Miguel Nunes
Copywriter: Konstant Van Huyssteen
Photographer: Mark Lanning

Published: June 2009

The Cape Times - Angles

Copy: "In-depth news investigated from every angle.
Cape Times. Know all about it."
(Noticias en profundidad, investigadas desde todos los ángulos.
Cape Times. Se conocedor de toda la información)

Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford & Alistair Morgan
Art Director: Cameron Watson
Copywriter:Simon Lotze
Photographers: Michael & Nick

Published: January 2010

Axe - Get a Girlfriend

Copy: "Get a girlfriend."
(Échate novia)

This is the print version of the campaign
(Esta es la versión impresa de la campaña)

Agency: Lowe Bull Johannesburg
Executive Creative Director: Gareth Lessing
Art Director: Adam Livesey
Copywriter: Matthew Brink
Agency Producer: Chloe Saunders
Production Companies: Sanga Films, Rabbit/Egg Films & Freshwater Films
Directors: Clive Will, Brent Harris & Slim Grippa
Music & Sound: Sono Studios
Cinematography: Clive Will, Brent Harris & Zeno Peterson
Editing: J.J. Lask & Andrew Trail (Sanga Films)
Producers: Amy Dawson, Dan Winekur & Saskia Finlayson

Medal Paints - Right Colour

Copy: "The right colour matters."
(El color adecuado importa)

Agency: Lowe Bull JHB, South Africa
Creative Director: Rui Alves
Art Director/Illustrator: Chris Charoux
Copywriter: Eoin Welsh

Published: August 2009

Animal Anti-Cruelty League

Copy: "Stop the abuse.
Report cruelty in your neighbourhood."
(Detén el abuso.
Denuncia la crueldad en tu barrio)

Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Tariq Bailey & Cameron Watson
Copywriter: Aaron Harris
Photographer: Bryan Traylor

Domestos Bleach

Copy: "You are not alone."
(No estás sola)

Client: Domestos cleaning range

Agency: Lowe Bull, Johannesburg, South Africa
Creative Catalyst: Sue Gill
Executive Creative Director: Rui Alves
Creative Directors: Matthew Brink & Adam Livesy
Art Directors: Miguel Nunes & Andre Vrdoljak
Copywriters: Andre Vrdoljak & Miguel Nunes

Axe - Angel

Copy: " The axe Effect."
(El efecto axe)

Agency: Lowe Bull, Johanesburg, South Africa
Creative Director: Gareth Lessing
Art Directors: Tatjana Buisson & Gareth Lessing
Copywriter: PJ Eales
Photographer: Jason R

Russian Bear Vodka - Real Men

As a social responsibility initiative, Russian Bear Vodka "Propaganda" posters were placed on walls facing mirrors in the bathrooms of clubs and pubs. At first glance, the posters seemed to be in Russian. But when patrons looked into the mirror, the cyrilic letters were reversed to read in plain English "Real Men Don't Drink and Drive".

(Como parte de una iniciativa de responsabilidad social, posters "propagandísticos" del Vodka Russian Bear fueron emplazados en paredes frente a los espejos de los baños de clubs y pubs. A primera vista, los posters parece que están en ruso. Pero cuando los clientes miraban al espejo, las letras cirílicas se invertían para formar en ingles "Los Hombres De Verdad Si Beben No Conducen")

Agency : Lowe Bull, Cape Town, South Africa
Illustrator: Brian Bainbridge
Photographer: Cameron Watson
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Creative Director: Kirk Gainsford
Art Director: Brian Bainbridge
Copywriter: Simon Lotze

Mul-T-Lock

Agency: Lowe, Thailand
Executive Creative Directors: Supon Khaotong & Kittinan Sawasdee
Copywriters: Anchalee Srinuanwong & Ekapol Srisuntornpinit
Art Directors: Guthan Suthiphongchai & Weerawat Weerawatanakorn
Photographer: Anuchai Secharunputong (Nok)

Sure For Men - Stunt city

Copy: "Over the top protection for under the arms.
Rexona for Men. It won't let you down."
(Protección exagerada para debajo de los brazos.
Rexona para Hombre. No te decepcionará)

Agency: Lowe Uk
Creative Director: Ed Morris
Copywriter: Geoff Smith
Art Director: Simon Butler
Production Company: Stink
Post-production: The Mill
Audio Post-production: 750mph

XM Radio - XMerator

Agency: Lowe, New York, Usa
Chief Creative Officer: Mark Wnek
Creative Group Heads: DJ Pierce & Eddie Van Bloem
Copywriter: Stephanie Price
Art Director: Maggi Machado
Producer: Daniel Paquin
Production Company: Blacklist, New York
Director: Nanospore
Design/Direction: Ben Lee & Paul Hwang
Executive Producer: Adina Sales
Producers: Owen Katz & Tamara Bridges Rothschild
Animation: Matthew Encina, Bjorky, Sean Starkweather, Chad Howitt, Ben Lee & Paul Hwang
Flame Artist: Asuka Otake
Music: “I am Somebody”DJ Mehdi (feat. Chromeo)
Mix and Sound Design: Peter Holcomb & Paul Weiss (Sound Lounge, New York)

Ogawa Ventilating Fan

Agency: Lowe, Bangkok, Thailand
Executive Creative Directors: Supon Khaothong, Kittinan Sawasdee & Piya Churarakpong
Creative Director: Peerapat Peeraman
Art Directors: Porakit Tanwattana & Rotrob Ramakomut
Copywriter: Wesley Hsu
Retoucher: Remix Studio
Photographer: Anuchai Secharunputong

Pepper Spray

Copy: "When they can't see, they can't hurt you."
(Cuando no te pueden ver, no te pueden hacer daño)

Agency: Lowe Bangkok, Thailand
Executive Creative Directors: Piya Churarakpong, Supon Khaotong & Kittinan Sawasdee
Art Directors: Porakit Tanawattana, Rotrob Ramakomut & Supon Khaoton
Copywriters: Wesley Hsu, Kittinan Sawasdee & Piya Churarakpong
Photographers: Anuchai Secharunputong & Nok Pipattungkul
Agency Producer: Nuch Lertviwatchai

Breeze Excel

Copy: "Confidence to remove stains in 1 wash."
(Confía en acabar con las manchas en sólo un lavado)

Agency: Lowe Limited Bangkok, Thailand
Regional Creative Directors: Dominic Stallard & Clinton Manson
Photographer: Anuchai Secharunputong
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Nuch Lertviwatchai

Iveco Trucks - Think Big

Copy: "Iveco. Think big. Daily 43.12 Van. Made to order for your business."
(Iveco. Piensa a lo grande. Furgoneta Daily 43.12. Hecha a la medida de su negocio)

Agency: Borghierh/Lowe, São Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray & Edgard Gianesi
Art Director: Lucas Jatobá
Copywriter: Vinicius Miike & Maurício Meirelles
Photographer: Ateliê de Imagem, Eduardo Colesi & Lucas Jatobá

Published: November 2006

Cape Times

26-April-1994 (The day before South Africa holded its first fully multiracial election)
(El día anterior a las primeras elecciones multiraciales de Sudáfrica)


8-November-1989 (The day before the Berlin Wall came down)
(El día anterior a la caida del Muro de Berlín)

Copy: "The world can change in a day. Don't miss your daily edition of in-depth news"
(El mundo puede cambiar en un día. No te pierdas tu edición diaria de noticias en profundidad)

Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford & Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis

Published: January 2008

Axe - Get A Girlfriend

Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Gareth Lessing & Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey