Colgate Floss - Brain

Copy: "So you can think of something else."
(Para que puedas pensar en otras cosas)

Agency: Tempo Adv., Bucharest, Romania
Creative Directors: Adrian Preda & Bogdan Costin
Head of Art: Cosmin Ezaru
Art Directors: Viorel Holovaci & Felix Starcea
Copywriter: Bogdan Costin

Published: October 2010

Parodontax - Battlefield

Copy: "Don’t let gums bleed to death."
(No permitas que las encías sangren a muerte)

Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Directors: Bob Toma & Vlad Macarie
Copywriters: Eugen Suman & Claudiu Dobrita
Illustrator: Victor Trifan

Published: April 2010

Lenor Fabric Softner - Flower Buckets

In order to create awareness for Lenor flower – scented laundry softener, the agency replaced the neutral and kind of dull flower buckets of the Romanian florists with Lenor bottle-shaped buckets. The simple action that came to life in the flower shops across Magheru Avenue, one of the Bucharest’s most circulated street, not only emphasized the product benefits in a cheap and powerful way but also had great media exposure.

(Con la intención de crear conciencia de marca para el suavizante con olor floral Lenor, la agencia reemplazó los neutrales y sosos cubos donde las floristas exponen su producto por recipientes con la forma del envase de Lenor. Esta sencilla acción, llevada a cabo en las tiendas de la Avenida Magheru, una de las calles mas transitadas de Bucarest, no solo sirvió para comunicar el beneficio principal del producto de un modo barato y contundente, sino que además tuvo una gran acogida en los medios de comunicación)

Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriters: Alex Strimbeanu & Oana Gheorghe

SmartFM - Listen

Copy: "Stop hearing music.
Start listening to it."
(Deja de oír música.
Empieza a escucharla)

Agency: Mercury 360, Bucharest, Romania
Creative Group Director : Liviu Turcanu
Creative Director: Miguel Goncalves
Art Director/Illustrator: Tiberiu-Cristian Papa
Copywriters: Wolfgang F. Covi & Miguel Goncalves

Published: September 2009

Martini Bitter - Easy Food

Copy: "Makes food that easy."
(Hace que la comida sea así de fácil)

Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriters: Carmen Dobrescu & Mihai Ion
Illustrator: Sorin Sorasan
Media Buyer: Arsena Dragoi

Published: March 2009

Radio Gold FM96.9 - Tapes

Copy: "Gold FM96.9. For greatest fans."
(Gold FM96.9. Para los seguidores más acerrimos)

Agency: Propaganda, Bucharest, Romania
Creative Director: Andrei Tripsa
Art Director: Moraru bogdan
Copywriters: Tudor Pascanu, Vlad Tomei
Illustrator: Propaganda
Photographer: Green Mind

Published: April 2009

Mac’sim Hair Salon - Office

Copy: "Your hair is your territory. MAC’SIM hair salon."
(Tu pelo es tu territorio. Salón de belleza capilar MAC'SIM)

Agency: Propaganda, Bucharest, Romania
Creative Director: Andrei Tripsa
Art Director/Illustrator/Photographer: Mihai Gheorghe
Copywriter: Costin Milu

Published: April 2009

United Way - Choices

Copy: "There can be a better way. Help her find it."
(Puede tomar un mejor camino. Ayuda a que lo encuentre)

Agency: Saatchi & Saatchi, Romania
Creative Directors: Jorg Riommi & Daniela Nedelschi
Art Director: Florin Roman
Copywriter: Sorana Caracudovici
Production Manager: Monica Garbur
Director: Anton Groves
Producer: Marius Botirca (Studioset)
Illustrator: Andy Sinboy Luke
Illustrator Assistant: Damian Groves
Animators: Silviu Visan, Bogdan Zelinschi & Adrian Aghenitei
Editors: Dan Mateescu & Sorin Baican
Sound design: Alin Flaidar

Greenpeace - Mushroom Tree

Copy: "Stop the catastrophe."
(Detén la catástrofe)

Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Directors: Daniela Nedelschi, Jorg Riommi
Copywriters: Jorg Riommi, Daniela Nedelschi
Photographer: Carioca
Account Manager: Anca Manciu
Account Executive: Liana Petrascu

Scotch-Brite Cleaning Cloths

Copy: "Dust is embarrassing."
(El polvo te avergüenza)

Agency: Grey Bucharest
Creative Directors: Claudiu Dobrita & Stefan Vasilachi
Art Director: Razvan Ludu
Copywriter: Oana Gheorghe
Photographer: Carioca

Raid - Death

Copy: "Kills bugs dead."
(Los mata bien muertos)

Agency: Draft FCB Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Copywriters: Dan Bondrea & Adina Stanescu
Illustrator: Valentin Petridean
Strategic Planner: Oana Padure

Vodaphone - Young

Copy: "Some things work only until a certain age. So make the most of being young."
(Algunas cosas sólo funcionan hasta que tienes cierta edad. Aprovecha al máximo que eres joven)

Agency: McCann Erickson Romania
Creative Directors: Adrian Botan & Alexandru Dumitrescu
Art Director: Razvan Chifu
Copywriter: Catalin Dobre

Aired: September 2008

Greenpeace - You/Nature

Copy: "The more energy you save, the more nature spares on you."
(Cuanta más energía ahorras, más evita la naturaleza)

If you switch to economic light bulbs you save up to 80% of the energy you would use on a normal bulb. Spend less. Save more.
(Si te cambias a las bombilla economicas ahorras un 80% de energía en comparación con las bombillas normales. Gasta menos. Ahorra más)

Agency: Scala JWT, Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Photographer: Andrei Orcula
Creative Catalysts: Angela Teodorescu & Alexandra Cantor
Copywriter: Andreea Dragomir

Ariel - Embroidery

Copy: "Removes dried-in stains."
(Quita las manchas resecas)

Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi
Copywriter: Jorg Riommi

Fairy - Spiral

The press ad for Fairy diswashing liquid features a spiral self-adhesive tape with various meals printed on. Placed on a white plate it has the green Fairy drop in the middle, not glued to the plate. Once you pull the drop, the entire "food" is lifted off the plate, leaving it perfectly clean.
(El anuncio de prensa para el líquido lavaplatos Fairy se compone de una cinta en espiral autoadhesiva con varias comidas impresas sobre ella. Superpuesta sobre un plato blanco, tiene suelta la gota verde de Fairy en la mitad. Al tirar de la gota, toda la "comida" se despega del plato, dejándolo perfectamente limpio)


Copy: "The power of one drop."
(El poder de una gota)

Agency: Grey Bucharest, Romania
Creative Directors: Claudiu Dobrita & Stefan Vasilachi
Art Director: Mihai Tenovici
Copywriter: Cristina Popescu
Photographer: Tudor Cuciuc

Released: April 2008

The Romanian Society Of Alzheimer

Copy: "Living with alzheimer"
(Viviendo con alzheimer)

Agency: GMP ADVERTISING, Bucharest
Creative Director: Emilian Arsenoaiei
Copywriter: Corina Bacanu
Art Director: Theodor Sandu/Daniela Nedelschi
Photographer: Carioca Studio

Romanian Association for Promoting Women's Rights

Copy: "Pick up the phone and save somebody! Call (0256) 293 203 and report domestic violence situations."
(Coge el teléfono y salva a alguien! LLama al número (0256) 293 203 y denuncia situaciones de violencia doméstica)

Agency: Mccann Erickson Romania
Creative Directors: Adrian Botan & Alexandru Dumitrescu
Art Director: Razvan Chifu
Copywriter: Catalin Dobre

Ziua Newspaper

Copy: "The most unexpected sources for the most expected investigations.
We don't believe, therefore we will investigate."
(Las fuentes más inesperadas para las investigaciones más esperadas.
No creemos, de modo que investigamos)

Agency: Tempo, Romania
Copywriter: Silvia Gheorghe
Art Director: Bogdan Patriche
Client Service: Delia Tenea

Medicover Romania

Copy: "When one is sick, another one works twice as much."
(Cuando uno está enfermo, otro tiene que trabajar el doble)

Agency: Cohn&Jansen / Ashley&Holmes, Bucharest, Romania
Creative Director: Andrei Cohn
Art Director: Alex Stanciu
Copywriter: Catalin Rusu
Photographer: Carioca

Published: January 2008

MTV ClickNet - Hear What You Like

Copy: "MTV ClickNet. Hear what you like."
(MTV ClickNet. Escucha lo que te gusta)

Advertising Agency: Grey Worldwide, Bucharest, Romania
Creative Directors: Claudiu Dobrita & Stefan Vasilachi
Art Director: Stefan Vasilachi
Copywriter: Claudiu Dobrita
Photographer: Tudor Cuciuc

Published: April 2007