Heart of the City / Auckland Council – Beautify Your City

Colenso BBDO in partnership with the Auckland City Council found a way to diminish the visual impact of rubbish in the city. They turned the ordinary rubbish bag into a "bushy hedge", which formed garden beds when placed curbside, transforming the city streets image overnight.

(Colenso BBDO en colaboración con el Ayuntamiento de Auckland encontró una manera de reducir el impacto visual de la basura en la ciudad. Convirtieron las bolsas de basura ordinarias en "poblados setos" que formaban jardineras al ser emplazadas en el arcén de la carretera, transformando la ciudad en una noche.)

Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Additional Creatives: Lisa Fedyszyn & Jonathan McMahon
Photographer: Stephen Langdon
Retoucher: Kevin Hyde
Designer: Renee Lam

Eveready Alkaline Plus Battery - Make Life Easier

Copy: "Eveready. Make Life Easier."
(Eveready. Te hace la vida más facil)

Agency: Boomtown Strategic Brand Agency, South Africa
Creative Director: Andrew Mackenzie
Art Director: Tim Jones
Copywriter: Ruan A.J Coetzee
Illustrators: Tim Jones, Stephen Roth & Gavin Booyens

Published: April 2010

Papakura District Council - School Photo

Copy: "Please no more speeding around our schools."
(Por favor, no sigais conduciendo a alta velocidad alrededor de nuestros colegios)

Agency: Ogilvy, Auckland, New Zealand
Group Heads: Martin Hermans & Richard Loseby
Executive Creative Director: Damon O'Leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Photographer: Meek
Retoucher: Adrian Fitzgerald

Amnesty International - Leg

Copy: "When you lose a leg, you don't just lose a leg.
Help us win the fight for a complete ban on land mines."
(Cuando pierdes una pierna, no es lo único que pierdes.
Ayúdanos a ganar la lucha por la abolición definitiva de las minas antipersona)

Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors: Lorenz Perry& Derrick Kim
Copywriter: Karl Fleet

New Zealand Transport Agency (NZTA) - Flip a Coin

Copy: "If you drink then drive you're a bloody criminal.
NZ Transport Agency and NZ Police."
(Si bebes y luego conduces, eres un maldito criminal.
Agencia de Transportes y Policía de NZ)

Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Agency Producer: Marty Collins
Model Maker: Weta Workshop
Project Leader: Ian Ruxton
Photographer: Steve Unwin
Retouching: Steve Jaycock
Media: Emily Goulden

Amnesty International - Ignore

Copy: “Ignore us. Ignore human rights.
Amnesty International.”
(Ignóranos. Ignora los derechos humanos.
Amnistía Internacional)

Agency: Colenso BBDO, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Art Director: Jonathan McMahon
Copywriters: Karl Fleet & Lisa Fedyszyn
Agency Producer: Phil Newman
Photographer: Henry Jen
Retoucher: Kevin Hyde
Designer: Lachlan Palmer-Hubbard

KitKat - Chair Poster

Agency: JWT, Auckland, New Zealand
Executive Creative Directors: Peter Ogden & Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody (Bootleg)
Head of TV & Content: Megan Robertson

Fayreform Lingerie - Work Your Curves

Copy: "Fayreform. Work your curves."
(Fayreform. Trabaja tus curvas)

Bet you didn't notice the guy in the ape suit.
(Seguro que no te has fijado en el tipo disfrazado de simio)

Bet you didn't notice the armadillo.
(Seguro que no te has fijado en el armadillo)

Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish & Hilary Badger
Photographer: Craig Owen

Sky TV - West Bank

Copy: "Let the news speak for itself.
5 channels of unbiased news. Sky TV."
(Deja que la noticia hable por sí misma.
Sky TV. 5 canales de noticias imparciales)

Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: Chuck Tso
Copywriters: Scott Kaplan & Adam Kanzer
Executive Producer: Judy Thompson
Managing Partner: Scott Wallace
Production Company: Über Content
Executive Producer: Preston Lee
Producers: Jared Harris Line, Jonas Sappington, Kirsten Thon-Webb & Tania Jeram
Director: Cole Webley
Director of Photography: Travis Cline
Editorial Company: Arcade Edit
Editor: Kim Bica
Assistant Editor: Will Hasell
Managing Partner: Damian Stevens
Smoke Artist: Chris Homel
Smoke Assistant: Keala Asato
Telecine: Company 3
Colorist: Mike Pethel
Executive Producer: Rhubie Jovanov
Sound: Eleven Sound
Mixer: Jeff Fuller Executive
Producers: DJ Fox & Kristin Felt

Asthma Foundation - Suffocation

In order to raise awareness of the suffocation effect that asthma has on New Zealand children, the agency placed ad inserts inside the plastic covers of 10,000 subscription magazines, achieving a strong effect and a hard to forget demonstration.
(Con la intención de generar conciencia social sobre el efecto sofocante que el asma provoca en los niños de Nueva Zelanda, la agencia insertó los anuncios dentro de las cubiertas de plástico de 10.000 revistas de subscriptores, logrando un poderoso efecto y una demostración difícil de olvidar)

Copy: "Help New Zealand children breather easier."
(Ayudando a los niños de Nueva Zelanda a respirar con más facilidad)

Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen & Damon O'Leary
Copywriter: Ben Pegler
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood

Law & Order TV Show - Interrogation

Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors/Copywriters: Lisa Fedyszyn & Jonathan
Creative Director: Steve Cochran McMahon
Deputy Creative Director: Karl W Fleet
Producer: Paul Courtney
Photographer: Troy Goodall
Retoucher: Kevin Hyde

Sanyo Xacti CA8 - See

Copy: "See what's under the sea."
(Ve lo que hay bajo la superficie)

Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Head of Art: Tim Huse
Designer: Nick Smith
Creative Group Head: Hywel James
Producer: Heath Davy
Printing: Omnigraphics

Stihl Power Tools - Butter

Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Art Director: Matthias May
Copywriter: Steve Ogilvie
Artist: Tim Aspinall
Photographer: Chris Lewis

Jeep - Water Bottle

Copy: "Have fun out there."
(Pásalo bien ahí fuera)

Agency: 99, Auckland
Executive Creative Director: Craig Whitehead
Creative Director: Craig Pethybridge
Creatives: Edward Bell & Raymond McKay
Motion Graphics Artist: Joerg Fuchs
AudioFX: Liquid Studios & 99 Audio
Producers: Vicky O’Leary & Therese Bielawa

Aired: February 2009

Copy: "James Boags. From the pure waters of Tasmania."
(James Boags. De las puras aguas de Tasmania)

Agency: Publicis Mojo
Creative Director: Micah Walker
Creatives: Grant McAloon & Steve Wakelam
Director: Steve Rogers
Agency Producer: Jasmin Ferguson
Production: Revolver Film
Producer: Michael Ritchie
Director of Photography: Geoff Simpson
Post Production: Fin Design & Effects
Editor: Alexandre de Franceschi

McDonald's 24h. - Late Bite

Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Head of Art: Mike Davison
Senior Art Director: Pete Thompson
Creatives: Damian Galvin & Carlos Savage
Photographer: Spid
Retoucher: Gordon Moir

Stihl Chainsaws - Billboard

Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Copywriter: Verity Butt
Art Director: Karen Maurice-O'Leary
Photographer: Rory Carter
Retoucher: Gordon Moir

Vespa - Cops

Copy: "Vespa. Stop for nothing."
(Vespa. Que nada te detenga)

Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Designer: Nick Smith
Creatives: Tim Huse & Hywel James
Illustrator: Trevor Powell
Account Director: David Bowles
Print Producer: Craig Vary

Sky Tv - Outdoor

Copy: "Pause live action."
(Pausa la acción en vivo)

Client: Sky TV

Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creatives: Joe Hawkins, Dave Brady, Karen Maurice-O’Leary, Verity Butt, Carlos Savage & Damian Galvin
Managing Partner: Simon Wedde
Production Manager: Andy Robilliard
Special Build Manufacturers: ThreeSixty

Rubik's Cube - 25th Anniversary

Copy: "25 years and still going."
(25 años y lo que le queda)

Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Creatives: Bridget Short & Regan Grafton
Photographer: Juliet Taylor
Senior Agency Producer: Gordon Moir