(Potencia extrema)

Agency: Publicidad Causa, Lima, Peru
Creative Director: Rafael Hernández
Art Director: Diego Vásquez
Copywriter: Renato Farfán Basauri
Illustrator: Renzo Decheco
Photographer: Alex Freundt
Published: February 2010
Copy: "Cancer that is detected in time can be as curable as a common cold."
(El cancer detectado a tiempo es tan curable como un resfriado común)
Copy: "Make school easier, get him glasses."
(Haz el colegio mas fácil, ponle gafas)
Copy: "We make your donations arrive where they should arrive.
Campaign for Abandoned Kids. Donate."
(Hacemos que tus donaciones lleguen a donde tienen que llegar.
Campaña por los niños en abandono. Dona)
Agency: JCHS-LA LUZ, Lima, Peru
Creative Directors: Alvaro Naddeo & Jaime Chehade,
Creative: Jaime Chehade
Art Director: Norberto Noriega
Production Company: La Luz
Director: Gonzalo Otero
Editor: Mario Ching
Sound Studio: Rodrigo Malnati &Harrison Love (Artisan Studio Lima)

Copy: "In the beginning it's easier. The same happens with cancer.
Detect it on time. Be informed, have yourself checked."
(Al principio es más fácil. Lo mismo pasa con el cancer.
Detéctalo a tiempo. Infórmate, hazte un chequeo)
Agencia: Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick & Álvaro Naddeo
Art Director: Álvaro Naddeo
Copywriter: Jaime Chehade