Copy: "For lack of healthcare, for many women in poor countries pregnancy is a death sentence.
Don't let the world leaders forget it.
Objectivo215.org."
(La ausencia de asistencia sanitaria convierte el embarazo de muchas mujeres de países pobres en una sentencia de muerte.
No permitas que los lideres del mundo lo olviden.
Objetivo2015.org)
Agency: McCann Erickson, Lisbon, Portugal
Creative Directors: Diogo Anahory & José Carlos Bomtempo
Art Director: Federico Barbato
Copywriter: Márcio Martins
Planner: Pedro Pessanha
Producer: Nuno Calado
Production Agency: Krypton
Director: Augusto Fraga
Aired: December 2008
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