Merceeds-Benz - Brake Assist Plus Technology

Copy: "Brake Assist Plus. Extra braking force when you need it."
(Brake Assist Plus. Fuerza de frenado extra cuando la necesitas)

Agency: BBDO Proximity, Singapore
Executive Creative Director: Jagdish Ramakrishnan
Art Directors: Andrian Pranata & Ivan Hady Wibowo
Copywriter: William Mathovani
Photographer: Sebastian Siah (Shooting Gallery)
Retoucher: Reina Teo (Wishing Well – The Imaging Station) & Wei Xin