Unicef / Tap Project - Desperate

Copy: "Thousands of mothers in underdeveloped countries face this decision every day.
For every dollar that you donate, Unicef's Tap Project will provide clean water for 40 kids."
(Miles de madres en países subdesarrollados se enfrentan a diario con esta misma decisión.
Por cada dolar que dones, el Proyecto Grifo de Unicef proveerá agua limpia para 40 niños)

Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Art Directors: Alejandro Ortiz & Dámaso Crespo
Copywriters: Alejandro Ortiz & Beto Arévalo
Director: Rodrigo García Saiz
Production Company: Alta Vista Films
Producer: Pilar Matallana
Editor: Keith Olwell (Proton)
Post-production: James Long (Proton)

Aired: March 2009