In order to promote the new Phillips Wake-up Light, the agency decided to find out whether the product will be able to make a rooster crow before the break of dawn...
(Para promocionar los nuevos despertadores Phillips Wake-up Light, la agencia decidió descubrir si el producto era capaz de hacer que un gallo cacarease antes del amanecer...)
Agency: DDB London, Tribal DDB Amsterdam, Netherlands
Global Creative Director: Neil Dawson
Creative Directors: Chris Baylis & Tim Voors
Creative Team: Bart Mol, Keith Kornson, Mike Hambleton, Pascal Boogaert, Maximiliano Chanan & Wijbrand Stet
Agency Producer: Jeroen Jedeloo
Production Company: Pool Worldwide
Director: André Maat
Producer: William Griffioen
Production Manager: Laura Rippen
Director of Photography: Coen Stroeve
Sound: Michiel Sanchez-Infante
Editor: Benjamin Putland
Motiongraphics: Superelectric.nl
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