Tuesday, June 30, 2009

The World Bank & Ministry of Health Vietnam - Soap Poster

To encourage people to wash their hands with soap after using the toilet, posters made of soap paper were put up outside toilets accross Vietnam.
(Para incitar a la gente a lavarse las manos con jabón después de usar el baño, la agencia diseñó posters hechos de papel jabón que fueron emplazados en el exterior de los baños a lo largo y ancho de Vietnam)
Copy: "This poster is made of soap. Use it to wash your Hands."
(Este poster está hecho de jabón. Úsalo para lavarte las manos)



Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Art Directors: Thoai Nguyen & Rajib Gupta
Copywriters: Rajib Gupta & Aditya Upadhyaya
Photographer: Fred Wissink

Published: December 2008

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