The World Bank & Ministry of Health Vietnam - Soap Poster

To encourage people to wash their hands with soap after using the toilet, posters made of soap paper were put up outside toilets accross Vietnam.
(Para incitar a la gente a lavarse las manos con jabón después de usar el baño, la agencia diseñó posters hechos de papel jabón que fueron emplazados en el exterior de los baños a lo largo y ancho de Vietnam)

Copy: "This poster is made of soap. Use it to wash your Hands."

(Este poster está hecho de jabón. Úsalo para lavarte las manos)

Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Art Directors: Thoai Nguyen & Rajib Gupta
Copywriters: Rajib Gupta & Aditya Upadhyaya
Photographer: Fred Wissink

Published: December 2008

Western Union - Tale Of Two Cities

Copy: "Transfer money in an instant."
(Transfiere dinero en un instante)

Shanghai - Chicago


Sydney - Toronto


Singapore - Los Angeles


Hong Kong - New York

Client: Western Union Money Transfer
Agency: Saatchi & Saatchi, Ho Chi Minh City, Vietnam
Executive Creative Director/Copywriter: Steve Hough
Creative Director: Sumesh Peringeth
Art Directors: Sumesh Peringeth & Huy Nguyen
Photography: Photolibrary, Corbis & Teo Studio
Illustrator: Nguyen Le
Art Buyers: Lily Cheong & Hong Thao
Account Supervisor: Thien Thanh

Rexona - Propaganda

"To quell body odor is to show your sense of responsibility towards the community."
(Sofocar el olor corporal es mostrar tu sentido de responsabilidad hacia la comunidad)


"Using Rexona preserves the purity of the environment."
(Usar Rexona preserva la pureza del entorno)

Client: Rexona deodorant
Agency: Lowe Limited Vietnam
Joint Executive Creative Directors: Brandie Tan & Tin Sanchez
Art Director: Erik Nguyen
Copywriter: Bich Ngoc Nguyen
Illustrator: Take Studio

Cu Chi Tunnel Museum

A little bit of history / (Un poco de historia):

The tunnels of Cu Chi are an immense network of connecting underground tunnels located in the Cu Chi district of Ho Chi Minh City, Vietnam, and are part of a much larger network of tunnels that underlie much of the country. They were the location of several military campaigns during the Vietnam War, and and served as headquarters for the Viet Cong.
(Los túneles de Cu Chi son una red inmensa de túneles subterráneos interconectados situados en el distrito de Cu Chi de la ciudad de Ho Chi Minh en Vietnam, y forman parte de una red mucho más grande que se extiende por gran parte del país. Fueron el emplazamiento de varias campañas militares durante la guerra de Vietnam y sirvieron como cuartel general del Viet Cong)

(Cu Chi, Vietnam. Arrástrate por los túneles que hicieron arrodillarse a América)


(En 1965, las fuerzas militares de EE.UU. eran tan poderosas que podían derrotar a cualquier ejército sobre la faz de la tierra. Pero no por debajo)


(Museo Cu Chi. No habría sido posible sin las generosas donaciones de América)

Agency: Saatchi & Saatchi Vietnam
Executive Creative Directors: Steve Hough & Andy Greenaway
Creative Directors: Joel Clement & Sumesh Peringeth
Art Directors: Joel Clement, Sumesh Peringeth & Linda Pham
Copywriters: Steve Hough & Chi-Minh De Leo