Puma - Hardchorus

In order to help football fans solve the dilemma "They want to be in your arms. You want to be in the stands. What do you do when Valentines Day falls on game day?" the creative minds at Droga5 created the PUMA Hardchorus campaign, so enthusiasts of all kinds can go on-line and dedicate a special song, sung by special people, to that special someone. That someone who is destined to be home alone on Valentines Day, while they're busy knocking back a pint with fans of the team that makes their heart skip a beat.

(Con la intención de ayudar a los fans del fútbol a resolver el dilema "Ellas quieren estar en tus brazos. Tu quieres estar en las gradas. Que haces cuando San Valentín cae en día de partido?" las mentes creativas de Droga5 crearon la campaña PUMA Hardchorus, para que los entusiastas de todo tipo pudieran ir online y dedicar una canción especial, cantada por gente especial, a esa persona especial. Esa persona que está destinada a quedarse en casa en San Valentín mientras ellos están ocupados tomando cervezas con los fans del equipo que hace que se le acelere el corazón)


FRANCE



ENGLAND





ITALY





GERMANY

Agency: Droga5, New York, Usa
Creative Chairman: David Droga
Executive Creative Director: Ted Royer
Associate Creative Director/Digital: Neil Heymann
Art Director: Petter Hernmarck
Copywriter: Erik Hogfeldt
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Dana May
Digital Producer: Andrew Allen
Director: Ben Gregor
Production Company: Knucklehead
Director of Photography: John Lynch
Managing Directors: Tim Katz & Matthew Brown
Producer: Ben Mann
Production Manager: Hannah May
Edit House: The Whitehouse
Editor: Alaster Jordan
Post House: The Mill
Sound House: Envy
Digital Production Company: Lolz, LLC
Technical Director: Usman Farman
Digital Creative Director: Mike Bodge

Released: February 2010