HSBC Investment

Copy: "With this simple idea, we saved RS 137,246,00 in royalties.
HSBC. Good ideas for your money."
(Con esta simple idea hemos ahorrado 137,246,00 RS en royalties.
HSBC. Buenas ideas para tu dinero)

Agency: JWT, São Paulo, Brazil
Chief Creative Officer: Mario D’Andrea
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Gustavo Gusmão
Photographer: Rogério Miranda