Monday, April 28, 2008

HP Advanced Photo Paper - Ripped




"HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these stadees were then placed at strategic locations to demonstrate to passers-by that what's real to their eyes is actually a reproduction using HP Advanced Photo Paper"

(El Papel Fotográfico HP Advanced garantiza una calidad de imagen fiel a la realidad. Para destacar este beneficio, se creó una estructura que diese la impresión de que alguien había pasado a través de un trozo gigante de papel, dejando un agujero a su paso. Varias estructuras fueron situadas en emplazamientos estratégicos para "hacer creer" a los viandantes que lo que ellos consideran como real no es más que una reproducción hecha con Papel Fotográfico HP Advanced)


Agency: Publicis Malaysia


I don't know the rest of the credits of this campaign so I would appreciate any information.

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