


Agency: Leo Burnett, Moscow, Russia
Creative Director: Mikhail Kudashkin
Art Directors: Arina Avdeeva & Rodrigo Linhares
Designer: Dmiry Jakovlev
Illustration/Photography: Ninjafilms
"Fix your broken English."
"Polish your rusty Deutsch."
"Refresh your forgoten Español."
It's amazing. The colder it gets, the less stupid you feel.
(Es increible. Cuanto más frio hace, menos estupido te sientes)
At minus 40 they start to look quite sensible.
(A menos 40 comienzan a parecer algo bastante práctico y razonable)
They don't look anywhere near as funny as feet with no toes.
(No son tan feas como un pie sin dedos, ni mucho menos)
Agency: Ogilvy, Moscow, Russia
Creative Director/Copywriter: Ivor Jones
Art Director/Typography: Julian Ennals
Published: March 2007

"Morale, self steem and confidence are like muscles: they grow with exercise"
"Real mirrors don't talk like the ones in fairy tales: they're much more honest."
"David and Goliath are not myths. They're options."
"Don't forget you have a free personal trainer 24 hours a day. His name is gravity."
"God made you out of clay so you could mold your own body."Agency: Saatchi & Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Art Director: Stuart Robinson
Copywriter: Stuart Robinson
Production Company: RGB Vilnius
Film Director: Richardas Matacius
Production Company Producer: Тomas Kondratavicius
Agency Producer: Dmitry Lashkin
Account Director: Franck Vinchon