Thursday, July 12, 2007

Sharad Haksar: Photographer

First of all let me tell you that the next images you're going to watch are not ads, at all. They're pictures took in India by Sharad Haksar, CEO of 1pointsize and an award winning advertising photographer.

In 2005 Mr. Haksar was threatened with a lawsuit by the Hindustan Coca-Cola Beverages Private Limited, a subsidiary of the Atlanta based Coca-Cola company for placing the first image in a large billboard in one of Chennai's (one of India's largest cities) busiest areas. The billboard features the ubiquitous red Coca-Cola wall painting, commonly found across India, behind a dry water hand-pump, with empty vessels waiting to be filled up with water (severe water shortages have been experienced by communities that live around Coca-Cola's bottling plants across India)

But that was just a fact, what I really like about these pictures is how the logos and slogans can be decontextualized...

If you want to check Mr. Haksar's portfolio you can find it here

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