The Ad Collector (a.k.a. Add Shots): Apple

Monday, August 20, 2007

Apple - Think Different (1997)

Agency: TBWA\Chiat\Day, Los Angeles
Chairman and chief creative officer worldwide & account director: Lee Clow
Creative directors: Ken Segall, Rob Siltanen, Eric Grunbaum & Amy Moorman
Executive producer, director & art director: Jennifer Golub
Art directors: Jessica Schulman, Margaret Midgett, Ken Younglieb, Bob Kuperman, Yvonne Smith & Susan Alinsangan
Copywriter: Craig Tanimoto
Stock photo and film research: Susan Nickerson

Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
They push the human race forward.
And while some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world,
Are the ones who do.

Albert Einstein