Singapore Hospice Council

What an amazing copywriting... Tough but true

Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Tham Khai Meng
Creative Director: Eugene Cheong
Copywriter: Eugene Cheong & Dave Fowle
Art Director: Stuart Mills, Michelle Tranter & Tham Khai Meng
Typographer: Michelle Tranter

The Singapore Hospice Council (SHC) is an umbrella body incorporating all organisations actively providing hospice care in Singapore. The Council is committed to improving the lives of patients with serious life-threatening illness and to support the loved ones of these patients. It aims to co-ordinate and promote hospice care in Singapore and to provide education and training of doctors, nurses, social workers, volunteers and members of the public.
SHC is working in partnership with the Lien Foundation to create the first-ever doctors and nurses palliative care fellowships and scholarships in Singapore and launch an inaugural campaign to raise public awareness of hospice palliative care in Singapore. The Lien Foundation strongly believes in the growing need for hospice palliative care in Singapore.