Multiple Sclerosis - Billboards

"Multiple sclerosis interrupts the nerve tracts.
This leads to paralysis and speech impairment."


"Multiple sclerosis interrupts the nerve tracts.
This leads to incontinence, impotence and paralysis."


"Multiple sclerosis interrupts the nerve tracts.
This leads to coordination impairment and pain."

Agency: Advico Young & Rubicam, Zurich
Creative Directors: Daniel Comte & Urs Schrepfer
Art Director: Marietta Albinus
Copywriter: Martin Stulz
Photographer: Peter Hebeisen