Thursday, June 28, 2007

Canal+ - There are films that deserve to be seen

Agency: BETC Euro RSCG
Creative director: Stephane Xiberras
Creatives: Raphael de Andreis, Camille Raymond, Agathe Guerrier
Production Company: Partizan Les Elvis
Director: Franck Montillot
Producer: Florent Fay

Agency: BETC Euro RSCG, Paris
Creative director: Stéphane Xiberras
Art directors: Romain Guillon & Eric Astorgue
Copywriters: Pierre Riess & Luc Rouzier
Agency producer: David Green
Directors: Gary Freedman, Jonathan Kneebone (The Glue Society)
Production company: Radical Media, New York.

Wednesday, June 27, 2007

Amnesty International - The Power Of Your Voice

Agency: Contrapunto Spain
Producer Company: Cocoe
Creative Director: Carlos Jorge & Felix del Valle
Producer: Yolanda Galant

Original voice-over (excerpts from The Universal Declaration of Human Rights. See the complete document at:

Todos los seres humanos nacen libres e iguales en dignidad y derechos,sin distinción alguna de raza, color, sexo,idioma, religión y opinión política,tienen derecho a la seguridad de su persona,nadie será sometido a torturas, nadie podrá ser arbitrariamente detenido,todos tendrán derecho a salir y a regresar a su país,a la libertad de opinión,a la educación y a un nivel de vida adecuado,y ninguna persona, ni ningún estado, podrá violar nunca alguno de estos derechos.

Voice-over translation:

All human beings are born free and equal in dignity and rights, without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, everyone has the right to security of person.
No one shall be subjected to torture, no one shall be subjected to arbitrary arrest. Everyone has the right to leave any country, including his own, and to return to his country, everyone has the right to freedom of opinion and expression.
Everyone has the right to education and to a standard of living adequate.
And no person or State has any right to engage in any activity or to perform any act aimed at the destruction of any of the rights and freedoms set forth herein.

Tuesday, June 26, 2007

Ridsect Roach Trap - Don't Let Them Settle In

CLICK ON THE ADS to watch them full size and appreciate the idea...

Advertising Agency: Lowe & Partners, Malaysia
Creative Director: Adrian Miller
Art Director: Angie Sim

National Council Against Smoking - You Wouldn't Ignore This Warning

Agency: Lowe Bull Johannesburg (South Africa)
Executive Creative Director: Gareth Lessing
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Adam Livesey
Typographer: Adam Livesey

Cordaid/People In Need - Silver at the Cannes Lions 2007 in the category Outdoor

Basics for a new home € 6.50.-

PINT OF BEER € 4.50.-
50 liters of fresh water € 1.50.-

Access to water € 8 .-

Food for a week € 4.-

Agency: Saatchi & Saatchi
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi tribe (Tim Bishop)
Photographer: Calle Stolze

Amnesty International - Silver/Gold at the Cannes Lions 2007

"Your petition is more powerful than you think."

Agency: TBWA\Paris
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Nicolas Moreau
Art Director: Nicolas Moreau
Account Supervisor: Guillaume Allilaire
Production Company: Festen Films, Paris

"Your signature is more powerful than you think."

Agency: TBWA\Paris
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Stephane Gaubert/Stephanie Thomasson
Art Director: Stephanie Thomasson/Stephane Gaubert
Account Supervisor: Guillaume Allilaire
Production Company: Magic Lab, Montreuil
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron

WWF - Save The World With A Few Coins

Agency: Jung von Matt/Donau, Vienna
Creative Director: Andreas Putz, Gerd Schulte-Doeinghaus
Art Director and Graphics: Eva Ortner
Copywriter: Helena Giokas
Illustration: Friendly Fire Communications, Hannes Kosina
Photography: Graham Westmoreland, Pim Vuik

Thursday, June 21, 2007

Fundación Ramón Rubial - If You Go Near Drugs Your Trip Could Be For Life

Agency: JWT, Spain
Creative Directors: Óscar Alcaraz, Napi Rivera
Art director: Napi Rivera
Copywriter: Óscar Alcaraz
Photographer: Garigosa Studio

8th March. International Women's Day - Change the way you look at women.

Agency: The Flea
Director: Vivek Kamat
Art Director: Mangesh Rane
Copywriter: Sunil Shibad

Unicef - Working For The Children

A partly voluntarily funded agency, UNICEF relies on contributions from governments and private donors. Its programmes emphasize developing community-level services to promote the health and well-being of children. UNICEF was awarded the Nobel Peace Prize in 1965 and Prince of Asturias Award of Concord in 2006.
Over the 60 years of its history it has become a primary reference for governments and Non-Governmental Organizations (NGO), collecting and disseminating more research on children than any other organization, writing position papers on various aspects of the health and environments of children. UNICEF has also organized world-wide fundraising drives, to fund interventions which directly benefit children.
Unlike NGOs, UNICEF is an inter-governmental organisation and thus is accountable to governments. This gives it unique reach and access in every country in the world, but also sometimes hampers its ability to speak out on rights violations.

Peruvian Children Cancer Foundation - The Magic Of Giving

Agency: Leo Burnett del Peru
Creative Director: Juan Carlos Gómez de la Torre
Art Director: Alvaro Ramos, Beatriz Caravedo
Copywriter: Juan Carlos Gómez de la Torre
Directors: Tito Koster, Alvero Velarde
Producers: Gabriela Del Prado, Lorena Ugarteche
Agency Producer: Katy Klauer
Account Managers: Mariella Herrera-Mandelli, Claudia Maldonado
Editor: Daniel Ayllon
Photographer: Beto Gutierrez
Music: Euding Maeshiro

Aktion Mensch - United States Of Iraq

This is the gold medal winner in the category Public Interest at the 16th International Montreux Advertising Festival held in Switzerland and silver at the 2005 Epica Awards.
The ad is for Aktion Mensch, a German organisation for solidarity, social justice and community building.

Agency LOWE GGK Vienna

Wednesday, June 20, 2007

Travelers Insurance - Snowball

Agency: Fallon
Creative Director: Kerry Feuerman
Group Creative Director: Todd Riddle
Art Director: James Zucco
Copywriter: James Bray
Production Company: MJZ (Los Angeles)
Director: Dante Ariola
Special Effects: Weta Digital Ltd. (Wellington,New Zealand)

Greenpeace - Louder Than Words

Timberland - Make It Better

Agency: Arnold Worldwide, Boston
Production Company: Untitled - Santa Monica
Directors: Tim & Jeff Cronenweth
Creative Director: Colin Jeffery
Art Director: John Kieselhorst
Chief Creative Officer: Pete Favat
Copywriter: Chris Carl
Executive Producer: Jim Evans
VFX: Brickyard VFX: Boston/Santa Monica
Visual effects supervisor: Geoff McAuliffe
Brickyard VFX CGI team: Robin Hobart & Yafei Wu
Editor: Andre Betz (Bug Editorial)

A More Perfect Union - This Isn't The America Where I Dreamed Of

Agency: Siddall Teams
Director: Whitey Bel-Air III
Creative director: Shari Hindman
Copywriter: Joe Parrish
Art director: Matt Klug
Producer: Adam Cunningham
Freelance producer: Stephanie Murdoch
Executive producer: James Kadonoff

The Inquirer - The Power Of Knowing

Ads made by Dan Matutina from Idea!s, a nonstock nonprofit communications/design shop for NGO's and development organizations.

Tuesday, June 19, 2007

Focus 12 Rehab Center - There's No Such Thing As An Old Junkie

Agency: AMV BBDO
Director: Arran Bowyn (Bare Films)
Creatives: Mike Bond & Bernard Hunter
Production: Bare Films & AMV
Music: Bing Crosby

Audi RS4 - Designed To Thrill

Agency: DDB, Barcelona
Creative Director: Alberto Astorga
Art Director: Jaume Badia
Copywriter: Alfredo Binefa

For the Film:
Production Company: Ruiz + Company
Director: David Ruiz
Post production Company: Metropolitana
Music: Daniel Espinet Nieto and Toni Saigi

Monday, June 18, 2007

Amnesty International - Background

Since 1961, in pursuit of a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards, Amnesty International undertake research and action focused on preventing and ending grave abuses of the rights to physical and mental integrity, freedom of conscience and expression, and freedom from discrimination, within the context of its work to promote all human rights.

In order to aware the average citizen on what is happening outside the "small world" surrounding us all, AI has worked with several different agencies developing stuning works, some of wich are here posted.

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