Amnesty International - Direct Mail

Agency: DRAFTFCB KOBZA, Vienna

Creative Director: Patrik Partl
Art Director: Andreas Gesierich
Jr. Art Director: Daniel Senitschnig
Copywriters: Florian Schwab & Eva Sommeregger
Graphic Design: Kerstin Schudo

Amnesty International

Copy: "300.000 child soldiers dream of simply being children."

Agency: TBWA Paris
Creative Director: Erik Vervroegen
Art Directors: Ingrid Varetz & Javier Rodriguez
Copywriters: Véronique Sels & Daniel Perez
Photographer: Michael Lewis

Amnesty International - Rose

Copy: "Every year, two million girls suffer the pain of genital mutilation –
a clear violation of their human rights.
No government should continue to ignore this crime.
Help us to stop violence against women.
Give your support at http://www.amnesty.se/"

Agency: Publicis Stockholm
Copywriter: Malin Åkersten Triumf
Art Director: Yasin Lekorchi
Account Director: Magnus Svensson
Production Manager: Margit Blom
Final Art: Anders Modén
Photographers: Niklas Alm, Mattias Nilsson (Vostro)
Retouch Artist: Sofia Cederström (Vostro)
Media: Jeanette Asteborg (Zenithmedia)

Amnesty International - China Is Getting Ready

Copy: "In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk"
(Con el pretexto de asegurar la estabilidad y la armonía en el país durante los Juegos Olímpicos de 2008, el Gobierno Chino continua deteniendo y acosando a activistas políticos, periodistas, abogados y trabajadores por los derechos humanos. Implícate: www.amnesty.sk)

Agency: MUW Saatchi & Saatchi, Slovakia
Creative Director: Rasto Michalik
Art Director: Radim Blaho
Copywriters: Peter Izo & Matus Svirloch
Photographer: Miso Bak
Production Company: Hitchhiker

Amnesty International - Make Some Noise

George W. Bush - President Of The U.S.A.
Kim Jong Ill - Leader Of North Korea

Robert Mugabe - President of Zimbabwe

Agency: DDB, Budapest
Creative Director: Milos Ilic
Art Director: Lukasz Brzozowski
Copywriters: Milos Ilic, Lukasz Brzozowski
Photographer: Gabor Mate

Amnesty International - Places Worse Than This

Agency: TBWA, Warsaw
Creative Director: Pawel Borowski
Art Directors: Sunil Nair & Malgorzata Koterba
Copywriters: Tomasz Gazda, Sunil Nair
Photographer: Szymon Swietochowski

Amnesty International - The Power Of Your Voice

Agency: Contrapunto Spain
Producer Company: Cocoe
Creative Director: Carlos Jorge & Felix del Valle
Producer: Yolanda Galant


Original voice-over (excerpts from The Universal Declaration of Human Rights. See the complete document at: www.un.org/Overview/rights)

Todos los seres humanos nacen libres e iguales en dignidad y derechos,sin distinción alguna de raza, color, sexo,idioma, religión y opinión política,tienen derecho a la seguridad de su persona,nadie será sometido a torturas, nadie podrá ser arbitrariamente detenido,todos tendrán derecho a salir y a regresar a su país,a la libertad de opinión,a la educación y a un nivel de vida adecuado,y ninguna persona, ni ningún estado, podrá violar nunca alguno de estos derechos.


Voice-over translation:

All human beings are born free and equal in dignity and rights, without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, everyone has the right to security of person.
No one shall be subjected to torture, no one shall be subjected to arbitrary arrest. Everyone has the right to leave any country, including his own, and to return to his country, everyone has the right to freedom of opinion and expression.
Everyone has the right to education and to a standard of living adequate.
And no person or State has any right to engage in any activity or to perform any act aimed at the destruction of any of the rights and freedoms set forth herein.

Amnesty International - Silver/Gold at the Cannes Lions 2007

"Your petition is more powerful than you think."

Agency: TBWA\Paris
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Nicolas Moreau
Art Director: Nicolas Moreau
Account Supervisor: Guillaume Allilaire
Production Company: Festen Films, Paris

"Your signature is more powerful than you think."

Agency: TBWA\Paris
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Stephane Gaubert/Stephanie Thomasson
Art Director: Stephanie Thomasson/Stephane Gaubert
Account Supervisor: Guillaume Allilaire
Production Company: Magic Lab, Montreuil
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron

Amnesty International - Background

Since 1961, in pursuit of a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards, Amnesty International undertake research and action focused on preventing and ending grave abuses of the rights to physical and mental integrity, freedom of conscience and expression, and freedom from discrimination, within the context of its work to promote all human rights.

In order to aware the average citizen on what is happening outside the "small world" surrounding us all, AI has worked with several different agencies developing stuning works, some of wich are here posted.