Accushred NW

(Este asunto es altamente...)

(El ... de mi éxito)

Agency: Bradshaw, Portland, USA
Creative Directo/Copywriter: Tucker Hassler
Art Director: Patrick Doyle
Photographer: Todd Eckelman

Published: December 2008

Fakta Retail Descount Store - Wish You Would Stay a Little Longer

As part of the long-running campaign "It only takes 5 minutes but we really wish you would stay a little longer" for the discount retail store Fakta, where Fakta is trying to keep their customers longer in the store, this in-store elements where placed in Fakta all over the country.

(Como parte de la campaña de larga duración "Solo lleva 5 minutos pero nos encantaría que te quedases un poquito más" para las tiendas minoristas de descuento Fakta, en la que Fakta trata de mantener a sus clientes durante mas tiempo en la tienda, estos elementos propios del local fueron emplazados en Faktas de todo el país)

"Please place all items in alphabetical order."
(Por favor, coloque todos los productos en orden alfabético)

Agency: Uncle Grey, Aarhus, Denmark
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Art Directors: Jesper Hansen & Rasmus Gottliebsen

Evian - Wimbledon

Copy: "Evian. The other official water of the championships, Wimbledon."
(Evian. El otro agua oficial de los campeonatos de Wimbledon)

Agency: Euro RSCG, London, UK
Creative Director: Mark Hunter
Copywriter: Samantha Richards
Art Director: Phil Beaumont
Photographer: Stock photography
Typographer: Matt Palmer

Nycomed Anelgesic Medication

Copy: "The agony of breakthrrough cancer pain...
...The power of breakthrough thinking."
(La agonía del dolor irruptivo...
...El poder de un gran avance en el pensamiento)

Agency: Sentrix Global Health Communication
Creative Directors: Clayton Love & Silvana Vescovi
Copywriter: Clayton Love
Art Directors: Silvana Vescovi, Marco Adelfio & Nathalie Garcia
Photographer/Illustrator: Restyle

Dose Magazine

"Chew them up. Spit them out."
(Mastícalos. Escúpelos)


"Buid them up. Break them down."
(Constrúyelos. Destrózalos)

"Watch them form. Watch them unravel."
(Observa como se forman. Observa como se desenmarañan)

Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples & Ian Grais
Art Director: Rob Tarry
Copywriter: Lisa Lebedovich
Producer: Jim Leith

Shumensko Beer - Beer crate

Through a small investment in paper bags distributed in stores, the agency turned pedestrians into free outdoor advertisements of "Shumensko" beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers as well as the actual bag-owners.
(Mediante una pequeña inversión en bolsas de papel distribuidas en tiendas, la agencia convirtió a peatones en anuncios gratuitos de exterior de cerveza "Shumensko". La ilusión óptica de ver como la gente lleva facilmente una caja de cerveza en una mano, entretiene tanto a los dueños de las bolsas como a aquellos que los ven pasar)

Agency: Noble Graphics Creative Studio, Sofia, Bulgaria
Creative Directors: Chavdar Kenarov & Marsel Levi
Art Director: George Kasabov
Photographer: Atanas Kanchev

Released: May 2008

XBOX 360 - Football

Agency: McCann Erickson London, Uk
Executive Creative Director: Simon Learman
Creative Director: Elliott Harris
Art Director: Jay Phillips
Creatives: Brian Fraser & Cameron Mitchell
Copywriter: Neil Clarke

Mitsubishi Montero G2

Copy: "Mitsubishi Montero G2 Sport. On/Off road technology."
(Mitsubishi Montero G2 Sport. Tecnología para dentro y fuera de la civilización)

Agency: BBDO, Santiago, Chile
Executive Creative Directors: Joaquin Bascuñan & Fernando Riveros
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola & Sebastian Caceres
Copywriters: Christian Alvarado, Rodrigo Cid & Andres Jamasmie
Illustrator: Ricardo Salamanca

ACT Mouthwash

Copy: "Bad breath is unforgiving."
(El mal aliento es imperdonable)

Agency: BBDO Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Rosangela Sandoval
Copywriter: Héctor Efrén López
Photographer: Dominó

Published: June 2008

Penguin Audiobooks - Soundwave

Copy: "Hear your favorite books."
(Escucha tus libros favoritos)

Agency: Young & Rubicam, Kuala Lumpur, Malaysia
Creative Director: Edward Ong
Art directors: Heng Yik See & Jeff Ooi
Copywriter: Ida Rahman
Typographer: Heng Yik See

Alka Seltzer - Inside

Copy: "Dissolve your problem."
(Disuelve tu problema)

Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg &Jean-François Sacco
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Creative Supervisor: Edouard Perarnaud & Martin Darfeuille
Illustrator: Paul Kreitmann
Art Buyer: Sylvie Etchemaite
3D Design: PH-Print

Amnesty International - Crazy Leaders

Copy: "We can change what they do."
(Podemos cambiar lo que hacen)

Agency: Scholz & Friends, Germany
Creative Directors: Oliver Handlos, Wolf Schneider & Matthias Spaetgens
Art Director: Sara Vieira
Copywriters: Edgar Linscheid & Fabio Straccia
Agency Producers: Nina Heyn, Nele Juergens & Daniel Klessig
Production Company: Markenfilm Berlin GmbH
Director: Benjamin Wolff
Cinematographer: Lutz Hattenhauer
Graphic: Kathrin Wetzel

Mini - Water Thinking

Copy: "WATER THINKING. MINI pays its tribute to water. And to the environment which MINI respects by applying a strict principle: “Only use what you need”. This is MINIMALISM, the commitment that has encouraged MINI to create technology solutions that can significantly reduce CO2 emmisions right down to 109 g/km, like in the MINI Cooper D Clubman."

(PENSAMIENTO ACUÁTICO. MINI rinde su tributo al agua, y al medio ambiente al que MINI respeta aplicando un estricto principio: "Usa sólo lo que necesites". Esto es MINIMALISMO, el compromiso que ha animado a MINI a crear soluciones tecnólogicas que pueden reducir sensiblemente las emisiones de CO2 hasta 109 g/km, como en el MINI Cooper D Clubman )

Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe & Stefania Siani
Art Director: Anselmo Tumpic
Copywriter: Sonia Cosentino
Photographer: Lorenzo Vitturi

Sky - Teddy Bear

Copy: "Imagination is never lost."
(La imaginación nunca se pierde)

Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi & Roberto Battaglia
Art Director: Giorgio Cignoni
Copywriter: Federico Ghiso
Director: Guy Manwaring
Production Company: Akita

Greenpeace - Mushroom Tree

Copy: "Stop the catastrophe."
(Detén la catástrofe)

Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Directors: Daniela Nedelschi, Jorg Riommi
Copywriters: Jorg Riommi, Daniela Nedelschi
Photographer: Carioca
Account Manager: Anca Manciu
Account Executive: Liana Petrascu

Ikea - Storage

Copy: "Bigger storage ideas."
(Ideas de almacenamiento más grandes)

Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Delle Krause
Creative Directors: Thomas Hofbeck/Lars Huvart
Copywriter: Lars Huvart
Art Director: Kerstin Eberbach
Graphic Design: Kerstin Eberbach
Production: Fabian Schrader
Art Buying: Martina Diederichs/Caroline Walczok

HSBC - Swiming Pool

As the world’s first carbon neutral bank, HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website, www.globalwarmingsolutions.co.in, thus educating people on minimizing climate change in a less theoretical manner. They glued an arial view of a city to the base of a swimming pool. Consequently, shocked swimmers and onlookers witnessed how global warming could destroy our world someday. www.globalwarmingsolutions.co.in received 300% more hits in the subsequent days of the activity. They also observed increased registrations pledging support for the cause. The idea received widespread media coverage and word of mouth publicity.

(Teniendo en cuenta que HSBC es el primer banco en reducir sus emisiones de dióxido de carbono a 0 mientras lleva a cabo diversas iniciativas ecológicas mediante su organización, la agencia fue encargada de sensibilizar al consumidor a través de la pagina web www.globalwarmingsolutions.co.in a la vez que educaba a la gente sobre la importancia de minimizar el cambio climático de una manera menos teórica.
Mediante una imagen aérea de una ciudad pegada al fondo de una piscina, la agencia consiguió impresionar tanto a los nadadores como al resto de los observadores, haciéndoles participes de como el cambio climático puede llegar a destruir el mundo.
www.globalwarmingsolutions.co.in recibió un 300% más de visitas en los días posteriores a la actividad y se percibió un notable incremento en los registros de gente dispuesta a comprometerse a ayudar a la causa. Además la idea tuvo una gran cobertura mediática y se benefició de la difusión boca a boca)

Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Rajiv Rao
Art Director: Shirin Johari
Copywriter: Shirin Johari
President Ogilvy Action, India: Nabendu Bhattacharyya
Client Servicing Director: Hanoz Patel
Group Account Manager- Signscapes: Vikram Dutta
Account Executive: Shilov Mani

Best Buy Canada - Twins

Copy: "The best gifts get the best reactions."
(Los mejores regalos provocan las mejores reacciones)

Agency: Zig Canada
Creative Director: Martin Beauvais
Creative: Niall Kelly
Agency Producer: Dave Medlock
Director: James Haworth
Production: Partners Film
Producer: Todd Huskisson
Director of Photography: Tico Poulakakis
Editor: Brian Williams

Ikea - Words

Copy: "Decorate for the holydays."
(Decora para las fiestas)

Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Mark Puchala
Copywriter: Geoff Morgan
Photographer: Matt Barnes

Copy: "Free home delivery now!"
(Ahora entrega a domicilio gratuita)

Agency: DDB Germany
Executive Creative Directors: Stefan Schulte & Bert Peulecke
Creative Directors: Tim Stuebane & Birgit van den Valentyn
Art Directors: René Gebhardt & Bjoern Kernspeckt
Photographer: Mikael Strinnhed
Art Buyer: Kerstin Kraus
Account Supervisor: Stephen Kimpel & Patrick Baschinski
Graphic: Peter Schoenherr

13E Rue - Seven Deadly Sins

Copy: "The seven deadly sins.
Seven special programs to lead you astray."
(Los siete pecados capitales.
Siete programas especiales para llevarte por el mal camino)

Agency: BETC Euro RSCG Paris
Creative Director: Stephane Xiberras
Copywriter: Arnaud Assouline
Art Directors: Benjamin Le Breton & Landry Stark
Illustrator: Landry Stark

Floralp Butter

Agency: Spillmann/Felser/Leo Burnett Switzerland
Creative Director: Martin Spillmann
Copywriter: Maren Beck
Art Director: Karin Estermann
Photographer: David Willen
Agency Producer: Sebahat Derdiyok

Sonntags Zeitung Newspaper

Copy: "The insight story."
(La historia reveladora)

Agency: Advico Young & Rubicam, Switzerland
Creative Directors: Philipp Skrabal & Christian Bobst
Copywriter: Martin Stulz
Art Director: Rob Hartmann
Photographer: Scheffold Vizner

Tesa Tape - Ultra strong

Making Of

Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Joachim Silber & Michael Ohanian
Art Director: Stefan Roesinger
Copywriters: Lennart Frank & Tassilo Gutscher
Graphic Designer: Dominic Stuebler
Account Supervisor: Harald Isenmann

Illustrator: Mark Khaisman

AFE

Copy: "Every minute we lose 40 acres of our forest. Will you take him into your home when he no longer has his?"
(Cada minuto perdemos 40 hectáreas de bosque. ¿Lo hospedarás en tu casa cuando él no tenga ya la suya?)

Agency: Publicidad Comercial Lowe Honduras
General Creative Director: Juan Jesús Martínez
Creative Director/ Copywriter: David Cruz
Art Director / Illustrator: Franklin Guevara

Published: October 2007

Ariel - Fade

Copy: "The hotter you wash, the faster it fades.
Turn down your wash to 30° and do your bit to help keep the world's temperature down."
(Cuanto más caliente lavas, menos tarda en desaparecer.
Pon tu colada a 30° y aporta tu granito de arena para mantener baja la temperatura del mundo)

Agency: Saatchi & Saatchi, London
Creative Director: Howard Fretton
Copywriters: Sarah Sturgess & Lena Ohlsson
Art Directors: Lena Ohlsson & Sarah Sturgess
Typographers: Scott Silvey & Roger Kennedy
Executive Creative Director: Paul Silburn & Kate Stanners
Retoucher: Firstbase

Sony PSP - Skirt

Agency: TBWA Spain
Creative Directors: Juan Sánchez, Guillermo Ginés, Montse Pastor, Vicente Rodríguez & Bernardo Hernández
Copywriter: Vicente Rodríguez
Art Director: Bernardo Hernández
Photographer: Txema Yeste

Ikea - Diversity

Copy: "Long live diversity."
(Larga vida a la diversidad)

Agency: Forsman & Bodenfors, Gothenburg, Sweden
Media Agency: MEC
Reproduction/Retouch/Original: Factory F&B
Art Directors: Anders Eklind & Anna Helmet
Copywriters: Fredrik Jansson & Anders Hegerfors
Designer: Christoffer Persson
Illustrator: Charis Tsevis (Tsevis Visual Design)
Production Managers: Ewa Edlund & Elin Sohlberg
Original: Factory F & B