Samusocial - Being a Homeless

In order to raise awareness on homelessness, Publicis Conseil and Samusocial, an emergency service dedicated to help this people, put the spectators in the shoes of a homeless person on the streets of Paris. Under the concept «The street, Easy to enter, Hard to escape» this "real-time" 24-hour web film recorded through glasses with a built-in camera shows the difficulties homeless people face in getting off the street and drive support for Samusocial, who work tirelessly to help them succeed.

(Con la intención de generar conciencia social sobre los sin techo, Publicis Conseil y Samusocial, un servicio de emergencia dedicado a las personas sin hogar, ponen a la gente en los zapatos de una de estas personas en las calles de París. Bajo el concepto «La calle, fácil de entrar, difícil de escapar» este video-web de 24 horas de duración grabado a través de unas gafas con cámara integrada muestra las dificultades que los sin techo tienen para salir de la calle y orienta el apoyo popular hacia Samusocial, organización que trabaja incansablemente para ayudarles a triunfar.)

Agency: Publicis Conseil / Publicis Net, Paris, France
General Manager: Jean-Patrick Chiquiar
Chief Creative Officer: Olivier Altmann
Creative Director: Veronique Sels
Art Director: Quentin Schweitzer
Copywriters: Veronique Sels & Daniel Chandler
Film Directors: 4 homeless people
Production Company Producer: Marcassin
TV Producers: Tim Rosenberg, Pierre Marcus (WAM)

FNSF (Fédération Nationale Solidarité Femmes) / Association against domestic violence - Silence

Copy: “Domestic violence. Keeping it quiet is participating.”
(Violencia doméstica. Mantenerla en silencio es participar.)

Agency: WCIE, Paris, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Yann Le Pape
Production: Continental Productions
Photo retouching: Kilato

Published: November 2010

Doctors of the World - We Are All

Copy: "Make your donation at doctorsoftheworld.org.uk.
We are all doctors of the world."
(Haz tu donación en doctorsoftheworld.org.uk.
Todos somos Médicos del Mundo)

"With Steve and Greg illegal immigrants always get what they deserve.
Every month Steve and Greg donate 15 euros to Doctors of the World, enabling twenty illegal immigrants to receive care and blankets."
(Con Steve y Greg los inmigrantes siempre reciben lo que se merecen.
Cada mes Steve y Greg donan 15 euros a Médicos del Mundo, permitiendo que veinte inmigrantes reciban cuidados y mantas)

"As usual, Julie and Sam will spend their 40 euros on syringes.
Julie and Sam donate 40 euros to Doctors of the World, allowing twenty drug addicts to receive clean needles and care."
(Como de costumbre, Julie y Sam se gastarán sus 40 euros en jeringuillas.
Julie y Sam donan 40 euros a Médicos del Mundo, permitiendo que veinte drogadictos reciban jeringuillas limpias y atención medica)

"As soon as he has any money Hakeem spends it on whores.
Hakeem donated 60 euros to Doctors of the World, making it possible to for six prostitutes to receive care.
(En cuanto tiene algo de dinero Hakeem se lo gasta en prostitutas.
Hakeem donó 60 euros a Médicos del Mundo, haciendo posible que seis prostitutas recibieran asistencia médica.)

Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Copywriter: Gregory Papin
Art Director: Fabrice Sudrie
Photographer: Lorenzo Castore

Tide - Checkmarks

Agency: Saatchi & Saatchi New York NY, USA
Creative Directors: Maru Kopelowicz, Michael Vaughan & Neil Levin
Art Director: Michael Vaughan
Copywriter: Neil Levin
Photographer: Mark Weiss

Published: January 2010

Tipp-Ex - A Hunter Shoots a Bear

To celebrate the back to school period and raise Tipp-Ex brand awareness, the agency created a viral interactive campaign on Youtube where a bear and a hunter have a face to face encounter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector."

(Para celebrar el comienzo del periodo escolar y generar interés hacia la marca Tipp-Ex, la agencia creó una campana viral e interactiva en Youtube en la que un oso y un cazador se enfrentan cara a cara, dando al espectador la oportunidad de elegir el desenlace que prefiere ver simplemente cambiando el título del video directamente en Youtube gracias al corrector Tipp-Ex)

Agency: Buzzman, France
Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Project Mnagers: Bastien Chanot & Antoine Ferrari
TV Producer: Elodie Jonquille
Digital Production Manager : Mélanie Rohat-Meheust
Community Managers: Xavier Le Boullenger & Nicolas Mirguet
Film Production: Eleganz
Producer: Willy Morence
Web Production: Grouek

Courrier International Newspaper - Anticipation

Copy: "Learn to anticipate.
Courrier International."
(Aprende a anticiparte.
Courrier International)

Agency: Saatchi & Saatchi, France
Creative Director: Cristophe Coffre
Art Director: Arnaud Van Den Abeele
Copywriter: Timothée Gaube

Published: September 2010

Loto Française des Jeux - Delivery

Copy: "See what your loto retailer can do for you?"
(¿Ves lo que tu vendedor de lotería puede hacer por tí?)

Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Stephane Xiberras
Creative Director: Olivier Apers
Art Director: David Troquier
Copywriter: Adrian Skenderovic
Director : Manu coeman
Production: Same production
Agency producer : David Green

WWF - Biodiversity And Biosafety Awareness

Copy: "What will it take before we respect the planet?"
(¿Hasta donde vamos a llegar antes de comenzar a respetar al planeta?)

Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud
Art Buyer: Laurence Nahmias
Illustrators: Mathieu Javelle & Stephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins

Surfrider Foundation - Fossil

Copy: "When we pollute the sea, we pollute for a long time. Help us to keep the ocean clean."
(Cuando contaminamos el mar, lo contaminamos por un largo periodo de tiempo. Ayúdanos a mantener limpio el Océano)

Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau & Cedric Quissola
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retouching: Pierrick Guen (Sparklink)
Art Buyer: Claire Nicaise

Published: July 2010

Solidarités International - Water talks

Copy: "I kill more than cancer.
I kill more than AIDS.
I kill more than war.
I kill 15 people every minute.
I am the leading cause of death in the world.
I am unsafe drinking water.
Unsafe drinking water kills 8 million people per year.
This is Solidarites International's major combat in over 15 countries."
(Mato más que el cancer.
Mato más que el SIDA.
Mato más que la guerra.
Mato a 15 personas cada minuto.
Soy la principal causa de muerte en el mundo.
Soy agua no potable.
El beber agua no potable mata a 8 millones de personas al año.
Esta es la lucha principal de Solidarites Internacional en más de 15 países)

Agency: BDDP & Fils, Paris, France
Creative Director : Guillaume Chifflot
Art Director : David Derouet
Copywriter : Emmanuel de Dieuleveult
Motion Photographers : J and J
Production Company: Cosa

Published: March 2010

Amnesty International - Death Penalty

Copy: "Death to the death penalty.
139 countries have wiped out the death penalty. Only 58 are left to convince.
Join us at www.amnesty.fr."
(Muerte a la pena de muerte.
139 países ya han acabado con la pena de muerte. Sólo quedan 58 por convencer.
Únete a nosotros en www.amnesty.fr)

Agency: TBWA\Paris, France
Agency Producer: Maxime Boiron
Creative Director: Eric Holden & Remi Noel
Creative: Benoit Leroux & Philippe taroux
Director: Pleix
Production: Warm & Fuzzy Productions
Post Production: Digital District
Editor: Pleix
Music: Carly Comando - "Everyday"

Freedent Chewing Gum - Swing

Copy: "Don't be afraid to open your mouth.
Freedent. For clean and healthy teeth."
(No tengas miedo a abrir la boca.
Freedent. Para tener unos dientes limpios y sanos)

Agency: CLM BBDO / Boulogne Billancourt, France
Creative Director: Gilles Fichteberg & Jean-François Sacco
Art Director: Cedric Moutaud
Copywriter: Vincent Pedrocchi
Director: Les Uns
Production: Stink France
Post Production: Nightshift

Published: May 2010

Buggy Shoes - Declaration of Independence

Copy: "Buggy. Declaration of independence."
(Buggy. Declaración de independencia)

Agency: Talents Only, France
Creative Director: Christelle Raynal
Art Director: Delphine Tabutin
Photographer: Vincent Fournier

Samu Social - Graves

Copy: "Indifference Kills.
Call 115. Samu Social."
(La indiferencia mata.
Llama al 115. Samu Social)

Agency: Publicis Conseil, Paris, France
Creative Directors: Véronique Sels & Olivier Altmann
Art Director: Yves-eric Deboey
Assistant Art director : Jean Weessa
Copywriter: Mathieu Degryse
Photographer: Cedric Delsaux

Released: May 2010

Lipton Yellow Label - A Sip of Inspiration, Lalo Schifrin

Copy: "Tea sharpens the mind.
Lipton Yellow Label. A sip of inspiration."
(El té agudiza la mente.
Lipton Etiqueta Amarilla. Un sorbito de inspiración)

Agency: DDB Paris, France
Executive Creative Director: Nick Bell
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Executive Agency Producer: Sophie Megrous
Director: Noam Murro
Production Company: Biscuit Filmworks & Les Télécréateurs
Senior Executive Producer: Shawn Lacy
Executive Producers: Colleen O'Donnell (Biscuit) & Erinn Lottthe Guillon (Les Telecreateurs)
Line Producers: Jay Veal (Biscuit) & Genevieve Triquet (Les Telecreateurs)
Director of Photography: Simon Duggan
Production Designer: John Beard
Production Services Company: Bohemian Pictures
Editor: Joe Guest
Executive Sound Producer: Jérôme Alquier
Music: Peter Raeburn & Nick Foster (Soundtree)
Sound: James Saunders (Jungle)

Surfrider Foundation - Rubbish

Copy: "Each years, millions of marine animals are killeb by our rubbish.
Sign the petition against marine debris at notonourbeaches.com."
(Cada año, millones de animales marinos mueren por culpa de nuestra basura.
Firma la petición en contra de los deshechos marinos en notonourbeaches.com)

Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Director : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Illustrator: John-Paul Thurlow

HP Printers - Unique Quality

Copy: "HP Printers. Unique Quality Prints."
(Impresoras HP. Impresiones de calidad única)

Agency: CLM BBDO / Boulogne Billancourt, France
Executive Creative Directors: Gilles Fichteberg & Jean-François Sacco
Creative Director: Eric Pierre
Art Director: Cedric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Joseph Ford

Samusocial - Asphaltisation

Copy: "The longer you live on the street, the harder it is to get off it."
(Cuanto más tiempo vives en la calle, más difícil es conseguir salir)

Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director/Copywriter: Véronique Sels
Head of Art: Frédéric Royer
Art Director: Alexandra Offe
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval & Charly Forin (Elysian Fields)

Published: April 2010

Decathlon - Trekking

Copy: "Make room for hiking.
From April 30 to May 17: Trekking Promo."
(Haz hueco para el senderismo.
Del 30 de Abril al 17 de Mayo: Promoción de material de Trekking)

Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Director/Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D : Jean-Philippe Sanquer

Febreze - Dog

Copy: "Febreze. Even your dog will smell nicer."
(Febreze. Hasta tu perro olerá mejor)

Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Helene Bremont
Copywriter: Corinne Assuerus
Photographer: Oliver Foulon (Photolibrary)
Art Buyers: Elena Mazzenti-Houel & Justine Beaussart
Retoucher: Caroline Moreau

Published: April 2010