Copy: "If only they we're this easy to spot.
Standard Bank's Chip & PIN technology gives you the power to protect yourself from the criminals who might not look like criminals."
(Si fuera asi de sencillo reconocerlos...
La tecnología Standard Bank's Chip & PIN te da el poder de protegerte de los criminales que puede que no parezcan criminales)
Agency: TBWA Tequila\ Johannesburg, South Africa
Creative Director/Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Chris Saunders
Published: October 2008