Woolite - Barb Wire

Copy: "Be gentle to your wash."
(Se tierno con tu colada)

Agency: Euro RSCG Dubai, UAE
Creative Director/Copywriter/Art Director: Neeraj Sabharwal
Illustrator: Muhannad Shono

Everlast - All Or Nothing

Copy: "Everlast. All or nothing."
(Everlast. Todo o nada)

Conquer/Concede
(Conquista/Abandona)

Succeed/Succumb
(Vence/Sucumbe)

Persevere/Perish
(Persevera/Perece)

Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Directors/Art Directors/Copywriters: Peter Moyse & Adrian An
Photographer: Tina Patni
Illustrator/Typographer: Adrian An

Mr. Clean - X Rays

Copy: "Shinier floors."
(Suelos más brillantes)

Agency: Grey Argentina
Executive Creative Directors: Pablo Gil & Sebastian Garin
Creative Directors: Diego Rubio & Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retouchers: Estudio Capas

Virgin Audiobooks - Jack

Copy: "Listen to your favorite stories."
(Escucha tus historias favoritas)

Agency: JWT, UAE
Executive Creative Director: Chafic Haddad
Copywriter: Oliver Kawwass
Art Director: Zeinoun Chamaa
Photographer: Tejal Patni

Nissan Pathfinder GPS System - Stranger

Copy: "Never feel out of place.
Nissan Pathfinder GPS System."
(Nissan Pathfinder GPS.
Nunca te sientas fuera de lugar)

Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Art Directors: Daryl Villanueva & Danilo Villanueva
Copywriter: Cindy Hammel
Photographer: Groovy Studio
Account Supervisor: Mirna Kheir
Advertiser's Supervisor: Paminder Singh

Pril Dishwasher - Allure

Copy: "Alluring aromas from Pril."
(Los seductores aromas de Pril)

Agency, City: Impact BBDO, Beirut, Lebanon
Chief Creative Officer: Dani Richa
Creative Director: Carlos Amseyan
Copywriter: Yasmin Murad
Art Director: Nay Abou Chahla
Photographer: Roger Moukarzel Studio

Heinz Ketchup - Egyptian Fast-Food

Copy: "Heinz Ktchup. Helping Egyptian fast-food restaurants stay in business since 1992."
(Ketchup Heinz. Ayudando a los restaurantes de comida rápida egipcios mantenerse en el negocio desde 1992)

Agency: Leo Burnett Cairo, Egypt
Country: EGYPT
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Art Directors: Tameem Youness, Yahya Esmaele & Mohamed Fouad
Copywriters: Tameem Youness & Yahya Esmaele
Photographer: Hussein Shaaban
Illustrator: Ahmed Hefnawy
Typographer: Ahmed Hefnawy

Persil - Back

Copy: "Bring them back to life."
(Devuélveles la vida)

Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Copywriters: Bassam Doss & Sandeep Fernandes
Art Director: Daniel Djarmati
Photographer: Yang Tan (Groovy Studio)
Advertiser's Supervisor: Ashraf El Afifi

HotWheels - Air

Copy: "Feel the wind in your hair."
(Siente el viento en tu pelo)

Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Directors: Dave Nicholson & Husen Baba
Art Directors: Husen Baba & Rola Ghotmeh
Copywriters: Dave Nicholson, Christopher Puhm, Doug Mackay & Emir Kreidie
Photographer: Suresh Subramanian

Fost Plus - Litter

Copy: "Litter belongs in the trash bin, and nowhere else."
(Los desperdicios pertenecen a la basura, y a ningún otro lugar)

Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Directors: Stijn Klaver & Ross Mc Currach
Copywriters: Raf De Smet & Bouke Zoete
Photographer: Tom Joye

Published: September 2008

Law & Order TV Show - Interrogation

Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors/Copywriters: Lisa Fedyszyn & Jonathan
Creative Director: Steve Cochran McMahon
Deputy Creative Director: Karl W Fleet
Producer: Paul Courtney
Photographer: Troy Goodall
Retoucher: Kevin Hyde

Sanyo Xacti CA8 - See

Copy: "See what's under the sea."
(Ve lo que hay bajo la superficie)

Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Head of Art: Tim Huse
Designer: Nick Smith
Creative Group Head: Hywel James
Producer: Heath Davy
Printing: Omnigraphics

ABC News - More

Copy: "More than the headlines."
(Más que los titulares)

Agency: The Glue Society, Australia

Art Director: Luke Nuto
Copywriter: Nick Marzano

Persil - Fade

Copy: "Protect them before they fade."
(Protégelos antes de que desaparezcan)

Agency: DDB, Poland
Art Directors: Johan H. Ohlson & Iwa Bondarczuk
Copywriters: Ruda Mazurek & Marek Wyznikiewicz
Photographer: Peter Lippmann

Sympatex - Nature's Problems

Copy: "Nature already has enough problems. Don't bother it with more.
100% recyclable outdoor equipment.
Sympatex. If nature had a choice."
(La naturaleza ya tiene demasiados problemas. No la molestes con más.
Equipación 100% reciclable.
Sympatex. Si la naturaleza pudiera elegir)

Agency: Serviceplan Hamburg, Germany
Creative Directors: Maik Kähler, Christoph Nann, Alex Schill & Axel Thomsen
Art Directors: Maik Kähler & Roman Becker
Copywriters: Christoph Nann & Marietta Mandt-Merk

Sky Tv - On Demand

Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi & Roberto Battaglia
Creative Directors: Federico Ghiso & Giorgio Cignoni
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Agency Producer: Carla Beltrami
Production Co.: Akita Film
Executive Producer: Paolo Zaninello
Producer: Sonia Sassella
Director: Xavier Marraise
Director of Photography: Glynn Speeckaert
Editor: Vilma Conte
Post Productions: Xchanges
Music: Ferdinando Arnò

Aired: February 2009

Boecker Public Health - Comfortable

Copy: "Don't let them get comfortable."
(No dejes que se acomoden)

Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Directors/Copywriters: Firas Medrows & Peter Moyse
Photographer: Tejal Patni
Illustrators: Firas Medrows & Nabil Kamara

WWF - Tree

Copy: "Preserve the nature. Save your planet. Join us. wwf.org.br"

(Preserva la naturaleza. Salva tu planeta. Únete a nosotros wwf.org.br)

There is a lot of life in a tree. Imagine in a forest.
(Hay mucha vida en un árbol. Imagina en una selva)

There is a lot of life in a reef. Imagine in an ocean.
(Hay mucha vida en un arrecife. Imagina en un océano)

Agency: DDB Brasil
Executive Creative Directors: Guilherme Jahara, Marcelo Reis, Julio Andery, Rodolfo Sampaio & Sergio Valente
Creative Directors: Murilo Melo & Ulisses Razaboni
Copywriter: Renato Ramalho
Photographers:Guto Nóbrega, Sérgio Prado, Murilo Melo, Flávio Brandão, Guto Nóbrega, Sérgio Prado & Murilo Melo
Ilustrator: Quad Studio
Typographer: Nereu Marinho
Art Buyer: Carolina Galastri
Planner: Phillippe Bertrant

Published: April 2009

Australian Childhood Foundation - Invisible

In order to raise more awareness for the ongoing campaign ""Stop Child Abuse Now" of the Australian Childhood Foundation, the agency decided to use a shocking approach. They placed child size mannequins in high traffic locations around the city and pasted a billposter over the top of the figures so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”

(Con la intención de llamar la atención sobre la campana en curso "Detengamos el Abuso a Menores Ahora" de la Asociación de la Infancia Australiana, la agencia decidió hacer uso de un enfoque chocante. Emplazaron maniquís de tamaño infantil en lugares muy transitados de la ciudad y pegaron un cartel sobre las figuras de modo que sóo quedasen a la vista las piernas y pies de los mismos. En el texto del cartel se podía leer "A los niños desatendidos se les obliga a ser invisibles.")

Agency: JWT, Melbourne, Australia

Need help with the rest of the credits...

Ariel - Car

Copy: "Long lasting freshness."
(Frescor duradero)

Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Directors: Pierre Maes, Vincent Gregory & Didier Vanden Brande
Copywriters: Pierre Maes & Vincent Gregory

Published: January 2009

Bold Washing Powder - Ink

Agency: Grey Chile
Creative Directors: Miguel Angel Cerdeira & Enrique Zúñiga
Art Director/Copywriter/Illustrator: Pablo Urrutia
Photographer: Shutterstock

Zoo Safari - Take A Peek

In order to communicate the fact that Zoo Safari is not a common zoo, because the animals run free just like in a safari, the agency created electrostatic stickers containing animal pictures. The image shown on the stickers reproduced in real life size proportions the face of an animal taking a peek inside the car and were placed on the windshield of parked cars to make the visitor imagine what it would feel like to be so close to a wild animal.

(Para comunicar el hecho de que Zoo Safari no es un zoo común, dado que los animales andan libremente como en un safari, la agencia creo pegatinas de vinilo electrostáticas representando animales. Las pegatinas de animales a tamaño natural asomándose dentro del coche fueron posteriormente emplazadas en los parabrisas de coches aparcados para hacer imaginar al espectador lo que seria estar tan cerca de los animales)

Copy: “Up-close, no cages. More fun”.
(Realmente cerca, sin jaulas. Mayor diversión)

Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio & Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Directors: Mauricio Kumazawa & Gilberto Barros
Photographers: Rodrigo Ribeiro & Sérgio Prado

Wilkinson Quattro for Women & Mow the Lawn

Agency: JWT, New York, USA
Chief Creative Officer: Harvey Marco
Executive Creative Director: Sarah Barclay
Creative Director: Lisa Topol
Art Director: Megan Penmann
Copywriter: Margie Chidley
Senior Agency Producer: Kirsten Larson
Production Company: The Directors Bureau
Director: Mike Maguire
Executive Producer: Melissa Culligan
Editorial Company: Blue Rock Editorial
Editor: Tom Vogt
Colorist: Company 3
Post Production: Spontaneous
Animation: Buck
VFX Supervisor: Doug Wilkinson
Music Company: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau

Scrabble - The Beautiful Word

TV version of this campaign.

Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Art Directors: Antoaneta Metchanova, Alex Daff & Najin Ha
Copywriters : Arnaud Vanhelle, Benjamin Bregeault & Mihnea Gheorghiu

Jornal do Commercio - 90 years

Copy: "Jornal do Commercio. 90 years bringing you closer to the news."
(Jornal do Commercio. 90 años acercándote a la noticia)

Agency: Gruponove Comunicação, Recife, Brazil
Creative Director: Fernando Lima
Art Directors: Gustavo Rêgo & Carlas Chagas
Copywriters: Leonardo Parnes, Aliwton Carvalho & Fernando Lima
Image retouching: Daniel Xavier
Photographers: Chico Barros & JC Image Bank

Published: March 2009

Leo Burnett - Opportunity

Leo Burnett Lisbon has created an online plug-in that inserts the word "opportunity" in place of the word "crisis" on every webpage.
The agency aims to use the internet device to reinstate positivity in the world as a response to the doom and gloom of the economic crisis. A statement from Leo Burnett said: "We want to stop seeing the problem and start seeing the solution."
The plug-in, that can be downloaded at http://www.see-the-opportunity.com/, has been developed to operate on Firefox, is free, easy to install and available in three languages: Portuguese, English and Spanish.

(Leo Burnett Lisboa ha creado un plug-in online que reemplaza la palabra "crisis" por "oportunidad" en cada pagina web.
La agencia pretende usar dicho programa para reinstaurar el pensamiento positivo en el mundo en respuesta a la penumbra y fatalidad de la crisis económica. En declaraciones afirman: "Queremos dejar de ver el problema y comenzar a ver la solución."
El plug-in, que puede ser descargado en http://www.see-the-opportunity.com, ha sido desarrollado para funcionar con Firefox, es gratuito, facilmente instalable y está disponible en tres idiomas: Portugués, Español e Inglés.)

Agency: Leo Burnett Lisbon, Portugal
Executive Creative Director: Chacho Puebla

HP Printers - Real

Copy: "HP Printers. High quality printing."
(Impresoras HP. Impresión de alta calidad)

Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco & Eric Pierre
Art Director: Cedric Mountaud
Copywriter: Vincent Pedrocchi
Photographer: Jean-Yves Lemoigne
Productions: Continental
Achat d’Art: Sylvie Etchemaïté
Post production: Adrien Bénard

Newcity Magazine - Sheep

Copy: "Reject the herd mentality. Unassimilate."
(Rechaza la estrechez de miras. Busca la no similaridad)

Agency: Euro RSCG, Chicago, USA
Chief Creative Officer: Steffan Postaer
Executive Creative Director: Blake Ebel
Senior Art Director: Matt Dimmer
Art Director: Jason Tisser
Copywriter: Regan Kline
Photographer: Ross Feighery
Retouching: Platinum FMD

Published: March 2009

Haribo - Bears

Agency: mlkconcept, Inca, Spain
Creative Director/Art Director: Miquel Angel Rotger Barceló

Published: January 2009

Amnesty International - Stamps

"We're not asking for money. Just your spit.
We don't need you money. Your opinion is worth for more. By simpy licking a stamp and writing a letter to those who abuse human rights, you can prevent acts of torture and save innocent lives. Make a difference by joining our global letter writing campaign today at www.amnesty.org"

(No pedimos dinero. Sólo tu saliva.
No necesitamos tu dinero. Tu opinión es mucho mas valiosa. Con el mero hecho de humedecer un sello y escribir una carta a aquellos que abusan de los derechos humanos, puedes prevenir actos de tortura y salvar vidas inocentes. Marca la diferencia uniéndote hoy a nuestra campaña global de escribir cartas en www.amnesty.org )

"Postman topples dictator.
The thousands of letters our members send to protest against a cruel act carried out by a dictator can add up to massive international pressure. The more letters we write the greater our chances of bringing real change. Help us intimidate a dictator. Join our global letter writing campaign today at www.amnesty.org"
(Cartero derroca a dictador.
Los miles de cartas que nuestros miembros envían para protestar contra un acto de crueldad llevado a cabo por un dictador pueden traer consigo una presión internacional masiva. Cuantas mas cartas escribamos, mayor sera la probabilidad de que nuestra acción derive en un cambio real. Ayúdanos a intimidar a un dictador. Únete hoy a nuestra campaña global de escribir cartas en www.amnesty.org)

"Start a revolution with your tongue.
The simple act of licking a stamp and writing a letter to those who abuse human rights, if carried out by thousands of people, ads up to massive international pressure. Your words can intimidate those responsible and force them to stop acts of cruelty. Together we have the power to change oppressive regimes. To join our letter writing campaign visit www.amnesty.org"
(Comienza una revolución con tu lengua.
El mero hecho de chupar un sello y escribir una carta a aquellos que abusan de los derechos humanos, si es llevado a cabo por miles de personas, puede resultar en una presión internacional masiva. Tus palabras pueden intimidar a los responsables y forzarlos a que detengan los actos de crueldad. Juntos tenemos el poder de cambiar regímenes opresores. Para unirte a nuestra campaña de escribir cartas visita www.amnesty.org)

Agency: Saatchi & Saatchi Southeast Asia Regional, Thailand
Executive Creative Directors: Steve Hough & Andy Greenaway
Creative Directors: Sumesh Peringeth & Joel Clement
Art Directors: Sumesh Peringeth, Brandy Vu & Linda Pham
Copywriters: Steve Hough & Joel Clement
Illustrator: Tran Thanh Truc
Photographer: Pier Laurenza (Teo Studio)