The World Bank & Ministry of Health Vietnam - Soap Poster

To encourage people to wash their hands with soap after using the toilet, posters made of soap paper were put up outside toilets accross Vietnam.
(Para incitar a la gente a lavarse las manos con jabón después de usar el baño, la agencia diseñó posters hechos de papel jabón que fueron emplazados en el exterior de los baños a lo largo y ancho de Vietnam)

Copy: "This poster is made of soap. Use it to wash your Hands."

(Este poster está hecho de jabón. Úsalo para lavarte las manos)

Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Art Directors: Thoai Nguyen & Rajib Gupta
Copywriters: Rajib Gupta & Aditya Upadhyaya
Photographer: Fred Wissink

Published: December 2008

HowStuffWorks.com - Why? How?

Copy: "HowStuffWorks.com.
We can't always explain why people do stuff.
But we can tell you how."
(HowStuffWorks.com.
No siempre podemos explicar por qué la gente hace determinadas cosas.
Pero te podemos decir cómo)

Agency: Preston Kelly, Minneapolis, USA
Creative Director: Chris Preston
Associate Creative Director: Melissa Johnson

Aired: June 2009

Pamplona Town Hall - Vandalism

Agency: GAP'S Pamplona, Spain
Executive Creative Director: Rafael Rodriguez Gaobart
Creative Director: Juan Antuñano
Copywriter: Carla Garraus

Museo Nazionale del Fumetto - Comic Museum

Copy: "Comics are art. Just funnier."
(Los comics son arte. Pero más divertido)

Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Art Directors: Cristiana Boccassini & Flavio Mainoli
Copywriters: Bruno Bertelli & Paolo Cesano
Illustrator: Manlio Truscia

Pattex Super Glue - Mouse Trap

Copy: “Instant hold.”

(Adherencia instantánea)

Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss & Oliver Kapusta
Art Director: Markus Rittenbruch
Copywriter: Shahir Sirry
Photographer: Christian Stoll

Oral-B Dental Floss - Hide

Copy: "Food. It's no use hiding."
(Comida. Es inutil que te intentes esconder)

Agency: Publicis Brasil Comunicação, São Paulo, Brazil
Chief Creative Officer/Executive Creative Director: Hugo Rodrigues
Creative Director: Tony Goes
Art Director: Fabio Onofre
Copywriter: Rodrigo Strozenberg
Art Buyer: Selma Momosse
Illustrator: Gelmi
Photographers: Pedro Dimitrow & Gelmi

Verasu Wusthof Knives - Peel

Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke & Nopadol Srikieatikajohn
Art Directors: Wisit L., Nopadol S., Gumpon Laksanajinda, Watchara Tansrikeat, Kornthon Anantananukun & Yod Kosol
Copywriter: Yod Kosol
Agency Producer : Paiboon Suwansangroj
Illustrator/Photographer: Anuchai Secharunputong (Remix Studio)

Zoo Safari - Blend In

Copy: "Zoo Safari. Blend in."
(Zoo Safari. Intégrate)

Agency: DDB Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio & Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery & Guilherme Jahara
Art Director: Rodrigo Tórtima
Copywriter: Adriano Matos
Photographers: Rodrigo Ribeiro & Getty Images
Art Buyers: Clariana da Costa, Carmen Castilho & Carolina Galastri
Producers: Edson Harada & Nereu Marinho

Fiat - Safety Test

Copy: "Engineered for a lower impact on the environment.
Fiat. The lowest CO2 emission car range in Europe."
(Diseñado para dañar aún menos al medio ambiente.
Fiat. La gama de coches con emisiónes de CO2 más bajas de Europa)

Agency: Marcel Paris, France
Chief Creative Officers: Frederic Temin & Anne De Maupeou
Copywriter: Eric Jannon
Art Director: Dimitri Guerassimov
Art Buyer: Jean-Eric Le Coniac
Photographers: Ebo Fraterman & Roman Schwienbacher
Digital Artwork: Le Moulin De Docs

Ikea - Storage Trap

Agency: DDB Dusseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Alexander Reiss & Oliver Kapusta
Art Directors: Dan Strasser & Danilo Farah
Copywriter: Dan Strasser
Art Buyer: Anette Gruetter
Photographer: Hans Stark
Postproduction: The Orange Apple

Häst & Hund Huset - Magazine

Copy: "The Horse and Hound Boutique.
We know what dogs like."
(Boutique el Caballo y el Galgo.
Sabemos lo que les gusta a los perros.)

Agency: Ruth Advertising, Stockholm, Sweden
Art Directors/Copywriters: Anders Granberg & Jenny Berg
Photographer: Per Ohlsson

Published: April 2009

Blue Ocean Paper Recycling Technology

Copy: "Blue Ocean Paper Recycling Technology.
Helping paper come back more useful."
(Tecnología de Reciclaje de Papel Blue Ocean.
Ayudando a un retorno del papel más útil)

Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Dan Fang
Art Directors: Dan Fang, Shi Yuan He & Chee Guan Yue
Copywriters: Dong Hai Liu, Jeffery Kwek & Chee Guan Yue
Photographer/Retoucher: Edward Loh

Published: February 2009

Lancia - Delta

Copy: "Autoparking system."
(Sistema de aparcamiento automático)

Agency: Marcel Paris, France
Chief Creative Officers: Frederic Temin & Anne De Maupeou
Art Director: Dimitri Guerassimov
Copywriter: Eric Jannon
Art Buyer: Jean-Eric Le Coniac
Photographer: Ebo Fraterman

McDonalds - Milkshake

Copy: "The real milkshake."
(El batido de verdad)

Agency: DDB, Helsinki, Finland
Creative Directors: Jukka Mannio & Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrators: Janne Itäpiiri & Antti Salminen

Published: April 2009

Sears Optica - Magician

Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard & Luc Du Sault
Copywriter: Nicolas Boisvert
Illustrator: Marc Rivest
Photographer: Benoit Camirand

Published: May 2009

13th Street - Blood Samples

Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Flavie Macaigne
Copywriter: Charles Lefort
Producer: Annick Audoux
Art Buyer: Malik Kinde
Photography: Philippe Miran

Published: September 2008

Lamisil - Shoes

Copy: "Lamisil, athlete's foot treatment.

For feet you won't want to hide."

(Lamisil, tratamiento para pie de atleta.
Para pies que no querrás esconder)

Agency: Saatchi & Saatchi Switzerland
Art Directors: Graham Lang & Isabelle Carvalho
Copywriter: Daniel Lunn
Photographer: Jan Steinhilber

Released: April 2009

Sonntags Zeitung Newspaper

Copy: "The insight story."
(La historia reveladora)

These pieces are a follow-up of this campaign / Estas piezas son la continuación de esta campaña

Agency: Advico Young & Rubicam, Switzerland
ExecutiveCreative Directors: Philipp Skrabal & Markus Gut
Creative Director: Christian Bobst
Copywriter: Martin Stulz
Art Director: Lukas Wietlisbach
Photographer/Postproduction: Scheffold Vizner

United Way - Choices

Copy: "There can be a better way. Help her find it."
(Puede tomar un mejor camino. Ayuda a que lo encuentre)

Agency: Saatchi & Saatchi, Romania
Creative Directors: Jorg Riommi & Daniela Nedelschi
Art Director: Florin Roman
Copywriter: Sorana Caracudovici
Production Manager: Monica Garbur
Director: Anton Groves
Producer: Marius Botirca (Studioset)
Illustrator: Andy Sinboy Luke
Illustrator Assistant: Damian Groves
Animators: Silviu Visan, Bogdan Zelinschi & Adrian Aghenitei
Editors: Dan Mateescu & Sorin Baican
Sound design: Alin Flaidar

Sony T200 - Smile

Copy: "You smile, it shoots."
(Cuando tu sonries, hace la foto)

Agency: FP7, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Matthew Jones

Arag Insurance - Theft

Copy: "In case of theft.
Arag full coverage insurance."
(En caso de robo.
Seguros a todo riesgo Arag)

Agency: Butter, Germany
Creative Directors: Michael Preuß & Matthias Eickmeyer
Copywriter: Dennis Tjoeng
Art Director: Vanessa Janse

Volkswagen Polo match - Endless

Copy: “Polo Match. An endless list of equipment.”
(Polo Match. Una lista de equipación interminable)

Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard

Unicef - Someone Else's Child

Someone else's child will supply food to your family.
Someone else's child will pave the road you walk on.
Someone else's child will take you to work every day.
Someone else's child will protect you from danger.
Someone else's child will save your life.
Someone else's child is even prepared to die for you.
All they need is a chance to grow up like yours.

(El hijo de alguien proveera de comida a tu familia.
El hijo de alguien pavimentará la carretera por la que caminarás.
El hijo de alguien te llevará al trabajo cada día.
El hijo de alguien te protejerá del peligro.
El hijo de alguien salvará tu vida.
El hijo de alguien está incluso preparado para morir por ti.
Todo lo que necesitan es una oportunidad para crecer, una oportunidad como la que tienen los tuyos.)

Agency: Saatchi & Saatchi Beijing, China
Creative Director: Gordon Shu
Copywriter: Dean Sciole
Art Director: Apple Jiang

Ford - Pop Up

Agency: Zubi Advertising, USA
Creative Director: Angus Kneale
Creative: Ivan Calle
Post Production: The Mill

Oreo Cookies - Magnetism

Agency: Draft FCB, New York, USA
Creative Directors: Sandy Greenberg, Terri Meyer & Keith Loell
Art Director: Jeseok Yi
Chief Creative Officer: Michael Simons
Agency Producer: Paddy Giordano
Producer: Lori Stonebraker
Director: Paul Goldman
Director of Photography: Alex Melman
Editor: Andrea Macarthur (Peepshow Edit)
Animation: Rhino

Aired: April 2009

Ikea - The Living Room Isn't For Playing In

Agency: SCPF, Barcelona, Spain
Creative Director: David Caballero
Agency Producer: Mónica Orviz
Production Company: Lee Films
Producer: Nicolás Caicoya

Eurolux - Tired Lamps

Copy: "Eurolux Energy Saving Lightbulbs. Uses 80% less electricity - lasts 6.000 hours longer."
(Bombillas Ecológicas Eurolux. Usan un 80% menos de electricidad - duran 6.000 horas más)

Agency: Fishgate Advertising, Cape Town, South Africa
Creative Director: Quintes Venter
Art Director: Herman Venter
Copywriter: Maria Berrios - Carter
Illustrators: Jean Paul vd Mescht & Jacques Venter
Photographer: Justin Patrick
Stylist: Jeanne Botes

Published: May 2009

European Parliament Elections 2009 - Robbery

Copy: "There is always time to vote."
(Siempre hay tiempo para votar)

Agency: Scholz & Friends Agenda, Berlin
Creative Director: Mirko Dermann
Consultants: Ines Jahn & Sharif Thib
Production Company: United Visions, Berlin
Director: Bernhard Landen
Producer: Fabian Barz
Director of Photography: Michael Mieke
Editor: Marty Schenk
Post-Production: Yesim Altilar (NHB)
Flame Artist: Stephan Tietz (NHB)
Colorist: Biggi Klier
Sound Design: Felix Lamprecht (NHB)
Music: Massive Music

Heinz - Bottle

Copy: "It has to be Heinz."
(Tiene que ser Heinz)

Agency: Abbott Mead Vickers BBDO, Uk
Art director: Steve Jones
Copywriter: Martin Lorraine
Planners: Jacquie Chick & James Needham
Media agency: Vizeum
Media planners: Paul Hutchison & Ben Maclaren
Production company: Blink
Director: Dougal Wilson

Decathlon - Mixed Reality

Escape
(Escapa)

Adventures at your doorstep.
(La aventura en la puerta de tu casa)

Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director/Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick & Sparklink

France Alzheimer - Fortunately

Copy: "Fortunately, they won't remember."
(Afortunadamente, no se van a acordar)

Agency: Saatchi & Saatchi Paris France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Director: Nacho Gayan
Production Company: Stink

Aired: April 2009

Nutri Balance Dog Food

Copy: "Bad food, bad dog.
Nutri Balance. All the vitamins, all the flavor."
(Comida mala, perro malo.
Nutri Balance. Todas las vitaminas, todo el sabor)

Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada & Alvaro Becker
Art Directors: Fabrizio Capraro & Andres Echeverria
Digital Retoucher/Illustrator: Raul Pardo

Published: April 2009

Ministry of Health - Clogged straw

In order to raise awareness about coronary diseases being the main cause of death in Portugal and high blood cholesterol being a big risk factor, the agency replaced regular straws in some selected fast-food estaurants around the country for clogged ones. This new straws, simulating the effect of an artery blocked by cholesterol carried the following message written along the side: "High blood cholesterol will do the same to your arteries. Watch what you eat. Ministry of Health."

(Con la intención de crear conciencia social sobre el hecho de que las enfermedades coronarias son la principal causa de mortandad en Portugal, y el colesterol como alto factor de riesgo, la agencia cambio las pajitas de algunos restaurantes de comida rápida seleccionados a lo largo del país por otras que estaban atascadas, . Estas nuevas pajitas, simulando el efecto de una arteria bloqueada por el colesterol, tenían el siguiente mensaje impreso en el lateral: "El colesterol alto hará lo mismo con tus arterias. Vigila tu alimentación. Ministerio de Salud.")

Agency: Fischer Portugal, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Fabiano Bomfim
Copywriter: Sandro Porto
Photographer: Claus Stellfeld
Producer: Sonia Saldanha

Released: March 2009

Mini Cabrio - Open

Copy: "Coming soon. The new Mini Cabrio. Always open."
(Próximamente. El nuevo Mini Cabrio. Siempre abierto)

Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn & Sandra Schilling
Art Directors: Janine Jales, Johannes Jost & Thorsten Berger
Copywriters: Martin Beswick, Benjamin Schwarz & Ralf Reinsberg
Photographer: Matt Hoyle

Published: January 2009

Podovis - High Heels

Copy: "Quiet down your corns.
Podovis. For softer feet."
(Silencia tus callos.
Podovis. Para pies más suaves)

Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Director: Alessandro Cattaneo
Production Company: FilmMaster Milan
Producer: Karim Bartoletti

Dank! 2nd Hand Furniture Shop

Copy: "Second-hand furniture."
(Muebles de segunda mano)

Agency: DDB&Co., Istanbul, Turkey
Creative Director/Copywriter: Karpat Polat
Art Director: Luis Tauffer
Photographer: Getty Images
Illustrator: Fabio Hentz

TimeOut Amsterdam - You

Copy: "The only thing stopping you from going out is you."
(Lo único que te está impidiendo salir de casa eres tú mismo)

Agency: Saatchi & Saatchi, Amsterdam, Netherlands
Creative Director: Magnus Olsson
Art Director: Tim Bishop
Copywriter: Avinash Sampath
Production Company: Blink Productions
Director: Ramon Bloomberg
Director of Photography: Peter Suschitzky
Post production: The Mill
Agency Producer: Sue Workman
Producer: Lauren Mott

Fiat Idea - Daily Dangers

Copy: "Get out of the world you live in."
(Sal del mundo en el que vives)

A day in the filling room can be more dangerous than a day in the mountains.
(Un día en el archivo puede ser más peligroso que un día en las montañas)

Office vultures can be more dangerous than desert ones.
(Los buitres de la oficina pueden ser más peligrosos que los del desierto)

A weekend at home can be more dangerous than one in the jungle.
(Un fin de semana en casa puede ser más peligroso que uno en la jungla)

Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Directors: Seto Olivieri & Pablo Capara
Creative Directors: Luis Sanchez Zinny & Carmelo Maselli
Art Directors: Ammiel Fazzari & Carmelo Maselli
Copywriters: Juan Ignacio Galardi, Matías Eusebi & Luis Sanchez Zinny
Agency Producer: Mariana Haxell
Photographer: Juan Mathe (argentinafoto)