Mizuno Running Shoes - Magic cup

Copy: "Designed to accelerate."
(Diseñadas para acelerar)

Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Art Director: Thomas Yang
Copywriter: Andrew McKechnie
Art Director: Faye Wong
Agency Producers: Sandra Ong & Daphne Ng
Photographer: Sebastien Siah (The Shooting Gallery)
Retouching: Suon & William Lin (Wishing Well)


Published: October 2007

Fayreform Lingerie - Work Your Curves

Copy: "Fayreform. Work your curves."
(Fayreform. Trabaja tus curvas)

Bet you didn't notice the guy in the ape suit.
(Seguro que no te has fijado en el tipo disfrazado de simio)

Bet you didn't notice the armadillo.
(Seguro que no te has fijado en el armadillo)

Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish & Hilary Badger
Photographer: Craig Owen

Nike - 10K Street

Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti & Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget & Diego Bensenzoni
Copywriters: Germán Lagamma & Roberto Genta.
Illustrator: Ricardo Salamanca

Published: November 2009

Google - Search On (Parisian Love)

Copy: "Search on."
(Busca)

(Estudiar en el extranjero París.
Cafeterías cerca del Louvre.
Traducir tu es tres mignon - eres muy mono.
Impresionar a una chica francesa.
Chocolaterías París Francia.
Qué son trufas.
Quien es Truffaut.
Consejos para relaciones a distancia.
Trabajos en París.
AA120.
Iglesias en París.
Cómo montar una cuna)

Agency: Google Creative Lab (In-House), USA

Production Company: 1stAveMachine
Director: Aaron Duffy
Executive Producers: Serge Patzak, Sam Penfield & Alan Zahn
Producers: John Burger & Crystal Campbell
Head of Creative Development: Claire Mitchell
Concept Art: Carlos Ancalmo
AE Artists: Joon Park, John Stanch, John Loughlin, Will Decker, Anthony Serriano & WeiTo Chow
Music: Analogue Muse
Composer: Jeremy Turner
Sound Design: Analogue Muse
Sound Designers: Geoff Strasser & Nick Cipriano
Producers: Alan Zahn & Jeremy Turner
Audio Post: Muse Mix
Mixer: Nick Cipriano

Aired: February 2010

Kia - Joyride Dream

Copy: "Sorento. A departure from the expected."
(Sorento. Se aleja de todas las expectativas)

Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Director: David Cuccinello
Copywriters: Napper Tandy & Linda Knight
Director: Carl Erik Rinsch
Director of Photography: Dariusz Wolski
Executive Producers: Carol Lombard & Marjie AbrahamsEP:
Production Company: RSA
Producer: Annie Johnson
Edit House: Arcade
Editor: Paul Martinez
Assistant Editors: Nick Rondau & Dean Miyahira
Colorist: Matt Turner (Company 3)
Audio: Robert Feist (Ravenswork)
VFX house: Asylum
Music: The Heavy - "How You Like Me Now"

Legambiente - Calendar

Copy: "1982/2010 Happy old year.
Don’t throw away what can be used again: even an old calendar becomes new again every 28 years.
Start the new year with a resolution: recycle. www.legambiente.it."
(1982/2010 Feliz año viejo.
No tires cosas que puedan ser utilizadas de nuevo: incluso un viejo calendario se convierte en algo nuevo cada 28 años.
Comienza el año con una resolución: recicla. www.legambiente.it)

Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa & Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci

Published: December, 2009

Adam Le Adam Community For The Elderly - Hangman's Noose

Copy: "Over 50% of all suicides are committed by senior citizens."
(Más del 50% de los suicidios son cometidos por personas de la tercera edad)

Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss

Published: December, 2009

Yazoo: Cannon

Copy: "Yazoo. Milk. Shaken up."
(Yazoo. Leche. Batida)

Agency: WFCA Integrated, Tunbridge Wells, UK
Creative Directors: Greg Phitidis & Wayne Pashley
Art Directors: Mats Persson & Wayne Pashley
Copywriters: Mats Persson & Greg Phitidis
Director: Jon Dennis

Published: February 2010

Ansell - Grip

Copy: "Ultra grip glove."
(Guantes ultra adherentes)

Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director/Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngenmaneerongroj

The Cape Times - Angles

Copy: "In-depth news investigated from every angle.
Cape Times. Know all about it."
(Noticias en profundidad, investigadas desde todos los ángulos.
Cape Times. Se conocedor de toda la información)

Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford & Alistair Morgan
Art Director: Cameron Watson
Copywriter:Simon Lotze
Photographers: Michael & Nick

Published: January 2010

Coca-Cola - Happiness Machine

Copy: "Where will happiness strike next?"
(¿Donde surgirá la felicidad la proxima vez?)

Agency: Definition 6, UK
Executive Creative Director: John Harne
Director: Paul Iannacchino Jr.
Producer: Todd Morris
Director of Photography: Sean Donnelly
Executive Producer: Blakely Blalock
Set Decorator: Ni Ni Than
Prop Builder: Mike Myers
Editor: Pat Carpenter
Edit Assist: Pieter van den Berg
Audio: Mike Barrett & Juan Sosa
Post Producer: Lisa Miller

Arrels Fundation - Home

Copy: "For many people in Barcelona this is their home.
Give Barcelona a roof. arrelsfoundation.org."
(Para muchas personas en Barcelona, este es su hogar.
Da un techo a Barcelona. arrelsfoundation.org)

Agency: Altraforma, Barcelona, Spain
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá & Toni Tugores
Photographer: Anna Permont
Published: January 2010

Vanarai Foundation - Water Waste

Due to indiscriminate usage of water, a lot of people are deprived of their share. To make people aware of this, the agency designed this advertisement where a transparent sheet in between both images let readers transfer the stream of water from the running tap to the dry one.
(Debido al uso indiscriminado de agua, muchas personas sufren restricciones o incluso se ven privadas de dicho bien. Para concienciar a la sociedad, la agencia diseñó este anuncio en el que una lamina transparente colocada entre ambas imágenes permite al lector transferir el chorro de agua desde el grifo innecesariamente abierto hasta el que está seco)

Agency: McCann Worldgroup, Mumbai, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Sandip Gaikwad, Milind Palav
Copywriter: Lolita D’souza
Photographer: Saish Kambli

KIXX Protective Working Gear - Fashionable Line

Copy: "Gloves to protect and impress."
(Guantes para proteger e impresionar)

Agency: RadeMakkers, Amsterdam, The Netherlands
Creative Director: Lodewijk van der Peet
Art Director: Marc Linderhof
Copywriter: Lodewijk van der Peet
Photographer: Gerrit Schreurs

Published: January 2010

Fiat - Legends

Copy: "Fiat. Driven by the future."
(Fiat. El futuro nos impulsa)

Agency: TBWA Istanbul, Turkey
Creative Group Head: Emre Kaplan
Creative Director: İlkay Gurpinar
Art Directors: Gamze İçhedef & Koray Doyran
Copywriter: Erkan Erdem
Director of Strategic Planning: Toygun Yilmazer
Strategic Planner: Maral Bezircioğlu
Production Company: DEPO Film
Post Production: 1000 Volt
Director: Martin Werner
Music: Ray Charles - "Hit the road Jack" (Versions)

O2 - A Different Path

Copy: "Change direction.
Don't take the easy road.
Don't stop.
Don't hesitate just because you are on your own.
Look forward.
Every step brings you closer.
We're making new paths, so that others can follow.
O2. Can do."
(Cambia de dirección.
No tomes el camino mas fácil.
No te detengas.
No dudes como consecuencia de estar sólo.
Mira hacia delante.
Cada paso te acerca.
Estamos abriendo nuevos vias, para que los demás puedan seguir.
O2. Puede)

Agency: VCC Perfect Pictures, Germany
Agency Producer: Andy Leahy
Creative Director: Oliver Frank
Art Director/Copywriter: Sebastian Oehme
Director: Lance Acord
Production Company: Park Pictures & Soup Filmproduktion
Producer: Stephan Fruth
Director of Photography: Lance Acord

Amnesty International - Rights holders

Copy: "We work for those who know more about human rights, the ones who don't have any."
(Trabajamos por aquellos que más saben sobre derechos humanos, los que no los tienen)

Agency: Leo Burnett, Venezuela
Creative Team: Fabian Bonelli, Ali Armas, Andrea Gil, Julián Guarín Barkach, Eduardo Gomes, Johann Boscán & Luis Dos Santos.
Production Team: Nivia Cuevas, David Rodríguez, Dominique Maurice y Ralyd Maldonado.
House Producers: Factor RH, El Ático, La Sede, Prahka.
Directors: Hernán Jabes & Gustavo Rondón (Factor RH), Raúl Prieto & Luber Mujica (El Ático), Rafael Segovia (La Sede) & Braulio Rodríguez (Prahka).
Recording Studio: Taurus.
Executive Producers: Rodolfo Cova, Marisbelis Pérez, Rafael Segovia, Miguel Betancourt & Juan Bernardo González.
Musical Producer: Javier Blanco.
Post-Production: Prime Post.
Post-Production Director: José Luis Chiwi Vera.
Colorist: Gabriel Pinedo.
Color Correction: Tremendo Films C.A.

Kitchen-Aid - Carrot

Aagency: BBR Saatchi & Saatchi Tel Aviv
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Aran Nir
Copywriter: Tomer Gidron
Planning Director: Daniel Weismann
Planner: Asaf Amir

Printed: January 2010

Armadillo Scooterwear - Gauntlet

Copy: "Armadillo Scooterwear. Tough enough."
(Ropa para scooter Armadillo. Suficientemente dura)

Agency：Haam and Kaas，Netherlands
Directors: DarkFibre
Director of Photography：Michael Bonvillian
Editor: Nick Lofting
Music: High Frequency Bandwidth

Prada - First Spring

Director: Yang Fudong (杨福东)
Director of Photography: Zhou Shuhao (周书豪)

Sussex Safer Roads Partnership - Embrace Life

Copy: "Embrace life. Always wear your seatbelt."
(Abrazate a la vida. Utiliza siempre el cinturón de seguridad)

Agency: SSRP In-house, Uk
Copywriter/Director: Daniel Cox (Rockutainment)
Communications Manager: Neil Hopkins
Producer: Sarah Alexander

Aired: January 29, 2010