smart fortwo - Bodypanel Promotion

In order to promote the fact that changing the smart body panels is fast and cheap the agency created this ambient piece where a number of smart dealers scratched the car doors of several brand new smart fortwo and then placed them in pedestrian zones, in front of shopping malls and other well attended places of the city. The scratched text communicates the message: "Bodypanel Change. Now at your smart dealer. 49 €"

(Con la intención de promocionar el hecho de que cambiar los paneles de las puertas del smart es rápido y barato, la agencia creó esta pieza ambiental en la que un número de concesionarios de smart rayaron las puertas de varios smart fortwo nuevos y los emplazaron en zonas peatonales, en frente de centros comerciales y en otras zonas concurridas de la ciudad. El texto rayado comunicaba el mensaje: "Cambio de paneles. Ahora en tu concesionario smart. 49 €)

Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya & Ton Hollander
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls

Published: December 2009

Caribou Coffee - Bus Shelters

Copy: "Life is short. Stay awake for it."
(La vida es corta. Mantente despierto)

"Step 1: Spin. Step 2: Pack bags."
(Paso 1: Girar. Paso 2: Hacer las maletas)

"Donate some time to..."
(Donar algo de tiempo a...)

"What do you stay awake for?"
(¿Qué es lo que te mantiene despierto?)

Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin

Need help with the rest of the credits...

Desinfex - Bomberman/Duel

Copy: "Desinfex kills 99.9% of germs."
(Desinfex mata al 99.9% de los gérmenes)

Agency: Ade Bogotá, Colombia
Creative President: Nacho Martinez
Creative Directors: Giovanny Saavedra Millan & Checho Sarabia Ascanio
Art Directors: Pedro Cardenas & Dina Luz Garzon
Copywriter: Francisco Gonzalez
Illustrator: Zero Fractal
Producer Agency: Sharys Franky

Published: March 2010

Biblioteq Creative Books - Feel Inspired

Copy: "Feel inspired."
(Siéntete inspirado)

Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse & Justin Gomes
Art Director: Peter Walker
Producer: Kirsten Clarence
Photographer: Bruno Bossi

smart - Alleys

Copy: "smart. Open your mind."
(smart. Abre tu mente)

Agency: BBDO Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Photographer: Shanghoon Jeong
Retouchers: Sam Robbins & Jano Kirijian
Typographer: Evan Dermit

Children's Education Charity - Maze

Copy: "Education is the only way out.
To sponsor a child’s education, call +91 25123131, 25143131 or log on to www.ehsaas.org.in."
(La educación es la única salida.
Para esponsorizar la educación de un menor, llama al +91 25123131, 25143131 o entra en www.ehsaas.org.in)

Agency: JWT Mumbai, India
Executive Creative Director: Tista Sen
Creative Directors: Ch. Shyamsunder Goud & Abhay Arekar
Art Director/Copywriter: Ch. Shyamsunder Goud
Illustrator: Vijay Nanaware
Photographer: Shantonobho Das

RSPCA Animal Cruelty Prevention - Old Lives

Copy: "Help neglected animals leave their old lives behind.Visit second-chance.com.au.
RSPCA for all creatures great & small."
(Ayuda a los animales abandonados a dejar su pasado atrás. Visita second-chance.com.au.
RSPCA para todas las criaturas grandes y pequeñas)

Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Deputy Creative Director: Doogie Chapman
Art Director: Lana Daubermann

UNICEF - Child Abuse

Copy: "If you don't fight child abuse, who will?
Please make a contribution at www.unicef.org/southafrica."
(Si tú no luchas contra el abuso infantil, ¿Quién lo hará?
Por favor contribuye en www.unicef.org/southafrica)

Agency: Y&R Johannesburg
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield & Mbuso Ndlovu
Copywriters: Ian Franks & Sebastian Schneider

Published: April 2010

Magistral - Snowman

Copy: "Now you can wash up in cold water."
(Ahora puedes lavar los platos con agua fría)

Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil & Sebastián Garín
Creative Director: Daniel Fierro
Art Directors: Matías Aguilú, Tomy Duhalde & Lisandro Cardozo
Copywriters: Hernán Kritzer & Rodrigo Greco
Director: Andrés Salmoyragui
Agency Producers: Topo Barrios & Negro Ibañez

Published: February 2010

Bangalore Traffic Police - Talk Them Dead

Copy: "Don't talk while he drives."
(No habléis mientras conduce)

Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching : Sathish

Published: 2009

3M Car Care - Reflection

Copy: "Just like the first day."
(Como el primer día)

Agency: ÇÖZÜM, Istanbul, Turkey
Art Director/Copywriter: Evrim Aytas
Photographer: Bahadir Tanriover
Planning Directors: Can Aksuyek & Ahmet O. Yener

WWF - Monkey

Copy: "It's not a planet, it's our home. WWF"
(No es un planeta, es nuestro hogar. WWF)

Agency: Leo Burnett, Sydney, Australia
Executive Creative Directors: Andy DiLallo & Jay Benjamin
Art Director: Kieran Antill
Copywriter: Michael Canning
Producer: Michael Ritchie
Agency Producer: Adrian Shapiro
Music + Sound Production: Ben Lee
Production Company: Revolver
Director: Steve Rogers

Tulipan Condoms - Happy

Copy: "Happy aunts/uncles."
(Tíos/tías felices)

Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Director: Carolina Aguilar
Copywriter: Federico Aubone
Photographer: Matias Posti

Published: April 2010

Colgate - Nutcracker

Agency: Advantage Y&R, Windhoek, Namibia
Creative Director: Patrick Held
Copywriter: Cobus Theyse

Published: December 2009

Energizer Flashlights - Single Out

Agency: ARS DDB, Caracas, Venezuela
Executive Creative Directors: Exequiel Rodríguez & Horacio Maggi
Creative Directors: Eugenio Reyes & Gerardo Pernia
Art Directors: Eugenio Reyes & Leslie Neime
Copywriters: Julián Guarín, Heidi Nobrega & Gustavo Rubel
Photographer: Pedro Primavera

Published: January 2010

Orkin Pest Control - Nowhere to Hide

Copy: "Pests have nowhere to hide. Orkin."
(Las plagas no tienen donde esconderse. Orkin)

Agency: Rethink Communication, Vancouver, Canada
Creative Directors: Ian Grais & Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Simon Bruyn
Agency producer: Jim Leith
Studio Artist: Justin Renvoize
Photographer: Paul Lang (The Orange Apple Creative Imagery)
Retouching/Illustration: The Orange Apple Creative Imagery

Peugeot 207 SW Compact - Hands

Copy: "Standard Parking Assistance Control.
Peugeot 207 SW Compact."
(Peugeot 207 SW Compact.
Con Sistema de Ayuda de Aparcamiento de serie)

Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Director: Maximiliano Sánchez, Mariano Duhalde, Pedro Pappalardo & Fernando Arrossi
Art Director: Pablo Carrera
Copywriter: Rodrigo Raices
Producer: Zoom Desarrollos Digitales
Retoucher: Adrián Anarella
Photographer: Martín Kohler

Decathlon - Trekking

Copy: "Make room for hiking.
From April 30 to May 17: Trekking Promo."
(Haz hueco para el senderismo.
Del 30 de Abril al 17 de Mayo: Promoción de material de Trekking)

Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Director/Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D : Jean-Philippe Sanquer

Stroy Master - Superman

Copy: "Stroy Master. Soundproof windows."
(Stroy Master. Ventanas a prueba de ruidos)

Agency: BBDO, Moscow, Russia
Creative Director: Coliban Mihai
Art Director: Ganin Pavel
Copywriter: Ponomarev Maxim
Illustrator: Kostenko Maxim

Published: April 2010

Febreze - Dog

Copy: "Febreze. Even your dog will smell nicer."
(Febreze. Hasta tu perro olerá mejor)

Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Helene Bremont
Copywriter: Corinne Assuerus
Photographer: Oliver Foulon (Photolibrary)
Art Buyers: Elena Mazzenti-Houel & Justine Beaussart
Retoucher: Caroline Moreau

Published: April 2010

Fedex - World

Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio & Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Photographer: Manolo Moran

Covergirl - Bold

Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil & Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Directors: Tomás Duhalde
Copywriter: Rodrigo Greco
3D Studio: Mosh VFX&

Kleenex: Yes-No

Copy: "Kleenex. Let it out."
(Kleenex. Desahógate)

Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey & Dominick Lynch-Robinson
Art Director/Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson
Art Buyer: Coco Weir
Project Manager: Kevin Noble

Otrivin - Enjoy Breathing

Copy: "Otrivin. Pleasure of breathing."
(Otrivin. El placer de respirar)

Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Directors: Blanka Lipinska & Max Olech
Art Director: Magdalena Nowakowska & Johan Pasternak
Copywriter: Lukasz Gromkowski
Art buyer: Jakub Winiarski
Photographer: Jacek Kolodziejski (shootme.pl)

Published: March 2010

Warburtons Bread - Brand Campaign

Copy: "We care because our name's on it."
(Nos importa porque nuestro nombre está en juego)

Agency: RKCR/Y&R, UK
Creative Director: Mark Roalfe
Art Director: Dave Godfree
Copywriter: Mark Waldron
Planners: Ben Kay & Liz Wolstenholme
Agency Producers: Ruth Bradley & Amanda Gower
Production Company: Sonny London
Director: Guy Manwaring
Producer: Alice Grant
Deputy Head of TV: Jody Allison
Director of Photography: Nanu Segal
Steadicam Operator: Simon Baker
Production Designer: Hugo Luczyc-Wyhowski
Costume Designer: Spencer Horne
Editor: Mark Edinoff (The Quarry)
Post Production: Absolute Post
Post Production Supervisor: Phil Olham
Sound Design: Anthony (Factory)
Photographer: Paul Murphy

Telhanorte Home Center - Solutions

Copy: "We have the tools.
You have the need.
Telhanorte Home Center."
(Nosotros tenemos las herramientas.
Tú tienes la necesidad.
Tienda para el Hogar Telhanorte)

Agency: DDB, Brazil
Creative Directors: Sergio Valente, André Pedroso, Daniel Bottas & Joao Mosterio
Creative Team: Adriano Alarcon, Bruno Salgueiro & Marcio Fritzen
Art Buyers: Clariana da Costa, Carmen Castillo & Carolina Galastri
Producer: Edson Harada
Photographer: Rogerio Miranda

Citroën C3 Picasso - The Dog

Copy: "Don't leave the things you love behind.
Citroën C3 Picasso. La Spacebox."
(No dejes atrás las cosas que amas.
Citroën C3 Picasso. La Spacebox)

Agency: Agence H/Euro RSCG, France/Italy
Agency Producer: Christopher Thiery
Creative Director: Gilbert Scher
Creative Team: Luca Cinquepalmi & Marco Venturelli
Director: Sebastian Strasser
Production: Wanda Productions
Post Production: Mikros Image

Mars Petfood Frolic - Interest

Copy: "She’s only with him for his biscuits."
(Ella está con él sólo por sus galletas)

Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg & Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Clive Stewart
Art buyer : Sylvie Etchemaite
Post-Production : Clive Stewart (Picto)

Published: March 2010

Fowin - Get Her Back

Copy: "Get her back.
Fowin. Sexual efficiency ring."
(Consigue que vuelva a ti.
Fowin. Anillo de eficiencia sexual)

Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wutthinun Jundafai
Copywriter: Thidarat Nitikijphaiboon

Published: February 2010

Betclic.it - Poker

Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Art Director: Mathieu Dubray
Copywriter: Tanguy Gallis
Agency Producer: Nicolas Buisset
Production Company: Wanda Productions
Director: Jean-Yves Lemoigne
Executive Producer: Jerome Denis

Samsung - Wonder-full

Copy: "Ever wondered how amazing it would be to experience life in another dimension? We did.
Introducing a new dimension in television: Samsung 3D Tv. The world's first LED 3D Tv.
That's the wonder of Samsung."
(¿Te has preguntado alguna vez como sería experimentar la vida en otra dimensión? Nosotros si.
Presentamos una nueva dimensión en televisión: Samsung 3D. La primera Tv LED en 3D.
Esta es la maravilla de Samsung)

Agency: Leo Burnett, USA
EVP/ Executive Creative Director: Bob Price
Executive Creative Director: Mark Gettner
Creative Director: Mike Doyle
SVP/ Agency Executive Producer: Vincent Geraghty
Production Company: Rabbit
Director: TWiN
Director of Photography: Mauro Fiore
Executive Producers: Douglas Howell, Joby Barnhart & Michael Raimondi
Head of Production: Jeff Sommar
Producer: Shelby Ross
Production Supervisor: Jay Spangler
Assistant Production Supervisor: Lana Greenaway
Editorial Company: Union Editorial
Editor: Jim Haygood
Post/Effects: Digital Domain

Amnesty International - Fashionable

Copy: "Police brutality/forced expulsions/domestic violence is still fashionable.
Sign on http://www.amnesty.fr/."
(La brutalidad policial/las expulsiones forzadas/la violencia doméstica todavía está de moda.
Firma en www.amnesty.fr)

Agency: TBWA\Paris, France
Creative Directors: Eric Holden & Rémi Noel
Art Director: Mohamed Bereche

Alka Seltzer - Evil Food

Copy: "Beware of the evil food. Alka Seltzer."
(Estate alerta de la comida malvada. Alka Seltzer)

Agency: Almap BBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Art Directors: Denis Peralta & Guilherme Sakosigue
Copywriter: Andre Kassu
Illustrator: Marco Furtado