Wednesday, May 26, 2010

Che Mens Magazine - Babysitter

Copy: "Let us keep on dreaming of a better world."
(Nos permite seguir soñando con un mundo mejor)



Agency: Duval Guillaume, Antwerp
Creative Director: Geoffrey Hantson
Art Director: Batist Vemeulen
Copywriter: Robbie Cap
Production Company: Caviar
Director: Tom Willems Agency Producer: Marc Van Buggenhout

Covergirl - Hook



Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil & Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Directors: Tomás Duhalde
Copywriter: Rodrigo Greco
3D Studio: Mosh VFX

Lipton Yellow Label - A Sip of Inspiration, Lalo Schifrin

Copy: "Tea sharpens the mind.
Lipton Yellow Label. A sip of inspiration."
(El té agudiza la mente.
Lipton Etiqueta Amarilla. Un sorbito de inspiración
)



Agency: DDB Paris, France
Executive Creative Director: Nick Bell
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Executive Agency Producer: Sophie Megrous
Director: Noam Murro
Production Company: Biscuit Filmworks & Les Télécréateurs
Senior Executive Producer: Shawn Lacy
Executive Producers: Colleen O'Donnell (Biscuit) & Erinn Lottthe Guillon (Les Telecreateurs)
Line Producers: Jay Veal (Biscuit) & Genevieve Triquet (Les Telecreateurs)
Director of Photography: Simon Duggan
Production Designer: John Beard
Production Services Company: Bohemian Pictures
Editor: Joe Guest
Executive Sound Producer: Jérôme Alquier
Music: Peter Raeburn & Nick Foster (Soundtree)
Sound: James Saunders (Jungle)

Google Chrome - Speed Test



Agency: BBH, NY, USA / Google Creative Lab
Chief Creative Officer: Kevin Roddy
Executive Creative Directors: Pelle & Calle Sjoenell (BBH) & Robert Wong (Google Creative Lab)
Art Direct: Steve Peck
Copywriter: Jared Elms
Project Manager: Jessica Bigarel (Google Creative Lab)
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Production Company: 1st Avenue Machine
Director: Aaron Duffy
Conceptual Fabricator: Bob Partington
Executive Producer: Sam Penfield
Line Producer: Michael Solomon
Editorial Company: Lost Planet
Editor: Charlie Johnston
Assistant Editor: Chris Huth
Executive Producer: Krystyn Wagenberg
Producer: Meagen Carroll
Telecine Company: Katabatic
Telecine Artist: Emery Wells
Producer: Dave Escovitz
Online Facility: Black Hole
VFX Artist: Tim Farrell
Producer: Tim Vierling
Audio Facility: Plush NYC
Audio Engineer: Rob Fielack
Sound Designer: Joseph Fraioli (JafBox Sound)

Aired: May 2010

LG Air Conditioners - Cool Down Quickly

Copy: "Cool down quickly.
LG TS-H2428 Air Conditioner with Jet Cool Technology."
(Enfríate rápidamente.
Aire acondicionado LG TS-H2428 con Tecnología Jet Cool
)





Agency: Young & Rubicam New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone & Ian Reichenthal
Global Creative Director: Darren Moran
Associate Creative Directors: Menno Kluin & Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Art Buyer: Maggy Lynch-Hartley
Photographer/Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo

Mc Donalds - Baby



Agency: TBWA/CHIAT/DAY, USA
Chairman, Chief Creative Officer: Mark Figliulo
Art Director: Anthony Decarolis
Copywriter: Erik Fahrenkopf
Executive Producer: Matt Bijarchi
Senior Producer/Media Arts: David Fisher
Production: MJZ
Director: Fredrik Bond
Executive Producer: Eric Stern
Line Producer: Anita Wetterstedt
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Mona Salma
Executive Producer: Melissa Miller
Music: Human

Cartoon Network - Toy Soldier

Copy: "Cartoon Network. Saving toys since 1993."
(Cartoon Network. Salvando a los juguetes desde 1993)



Agency: Cartoon Network Latin America, Atlanta, USA
Creative Director: Hernán La Greca
Copywriters: Eduardo Bragança & Daniel Xavier

Aired: April 2010

Tuesday, May 25, 2010

Loewe - Swan Lake

Copy: "Loewe. Extremely realistic images."
(Loewe. Imágenes extremadamente realistas)


In line with the previous execution/En linea con la ejecución anterior


Agency: Scholz & Friends Berlin, Germany
Creative Directors: Matthias Spaetgens & Oliver Handlos
Copywriter: Caspar Heuss
Art Director: Michael Schmidt
Director: Reto Caffi
Production Company: Element E Filmproduktion GmbH
Post Production: Deli Pictures GmbH
Music Arrangement: Supreme Music

Yamaha - Octopus

Copy: "Super high output."
(Potencia extrema)



Agency: Publicidad Causa, Lima, Peru
Creative Director: Rafael Hernández
Art Director: Diego Vásquez
Copywriter: Renato Farfán Basauri
Illustrator: Renzo Decheco
Photographer: Alex Freundt

Published: February 2010

Surfrider Foundation - Rubbish

Copy: "Each years, millions of marine animals are killeb by our rubbish.
Sign the petition against marine debris at notonourbeaches.com."
(Cada año, millones de animales marinos mueren por culpa de nuestra basura.
Firma la petición en contra de los deshechos marinos en
notonourbeaches.com)






Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Director : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Illustrator: John-Paul Thurlow

Nike - Write The Future

Copy: "Write the future."
(Escribe el futuro)




Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Executive Creative Director: Jeff Kling
Creative Directors: Mark Bernath & Eric Quennoy
Art Directors: Stuart Harkness & Freddie Powell
Copywriters: Freddie Powell & Stuart Harkness
Producers: Elissa Singstock & Olivier Klonhammer
Head of Broadcast: Erik Verheijen
Production Companies: Mokkumercials & Independent Films
Directors: Alejandro Gonzalez Inarritu, Stuart Harkness & Pablo Casacuberto
Director of Photography: Jeroen van der Poel
VFX Company: The Mill

Novartis Otrivin - Octopus

Copy: "Let the sea help you breathe. Otrivin."
(Deja que el mar te ayude a respirar. Otrivin)



Agency : BBR Saatchi & Saatchi Tel Aviv, Israel / Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Roger Kennedy & Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman & Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia & Fiona Parkin
Copywriters: Idan Regev & Eliad Friedman

Published: April 2010

Cape Times - Press Freedom Day

Copy: "Once it’s appeared in print, it’s harder to make it go away.
World Press Freedom Day, 3 May. Know all about it."
(Una vez que ha aparecido en los periódicos es más difícil hacerlo desaparecer.
3 de Mayo, Día Mundial de la Libertad de Prensa. Conócelo todo sobre el tema
)



Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze

Olympus Pen - PEN Giant

Copy: "Shooting great pictures has never been so easy."
(Hacer grandes fotografías nunca ha sido tan fácil)




Agency: DSG Dialog Solutions, Germany
Creative Team: Christian Wilfer & Alexandra Lier
Directors: Takeuchi Taijin & Peter Göltenboth
Production Company: BIG FISH
Production Designer: Serban Rotariu

NABU Naturschutzbund Deutschland - Songbirds

Copy: "Every year, millions of songbirds die in bird capture nets.
Visit www.NABU/singvoegel to find out how you can help prevent it."
(Cada año, millones de pajaros cantores mueren atrapados en redes.
Entra en
www.NABU/singvoegel para descubrir como puedes ayudar a prevenirlo)



Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Creative Directors: Christiane Heldmann, Michael Kaese, Timm Weber & Ralf Heuel
Art Director: Christoph Lehmann
Copywriter: Frederik Oesterlin
Graphic Designer: Anja von Harsdorf
Design: Steffen Walentowitz

Bayer Aspirin & Cafiaspirin - Stronger

Copy: "If it gets stronger, we get stronger."
(Si se hace más fuerte, nosotros tambien)

(Hija adolescente, su novio)


Agency: Almap BBDO, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches & Dulcídio Caldeira
Art director: Ary Nogueira
Copywriter: Marco Giannelli
Typographer: José Roberto Bezerra

Wednesday, May 19, 2010

Das Handwerk - Craft

Copy: "What is life without craftsmanship?
Das Handwerk. German confederation of craftsmen."
(¿Qué es la vida sin artesanía?.
Das Handwerk. Confederación alemana de artesanos
)





Agency: Scholz & Friends Berlin, Germany
Creative Team: Mathias Regmann, Oliver Handlos & Florian Schwalme
Agency Producer: Claudia Knipping
Production Company: Gorgeous Enterprises
Director: Peter Thwaites
Executive Producer: Jan Fincke
Producer: Anna Hashmi
Director of Photography: Joost van Gelder
Production Designer: Robin Brown
Editor: Jono Griffith
Post-Production Company: The Mill
Post producer: Miles Petit
Lead 3D: Hitesh Patel
Flame artist: Jonathan Westley
Telecine: Adam Scott (The Mill)
Production Service: Czar Films

Santander Rio Bank - Hair Conditioner

Copy: "Very personal loans.
Santander Rio."
(Prestamos muy personales.
Santander Rio
)




Agency: Ogilvy Argentina
Executive Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Ignacio Ferioli & Joaquin Cubria
Agency Producers: Marcelo Ramos & Valeria Pinto
Production Company: El.Ei Studios
Director: Jonathan Gurvit
Executive Producers: Sebastián Lopez & Rodrigo Carvajal
Director of Photography: Alejandro Giulani
Editor: Sabrina Mottino
Post-Production: Bleed VFX
VFX Supervisor: Paolo Cavalieri
Lead Compositor: Sergio Pickelny
Post-Production Producer: Valeria Andino
Executive Producer: Ezequiel Naya
3D Artists: Alejandro Ruiz & Pedro Casavecchia
Compositing: Ariel Picone & Pablo Biondi
Colorist: Che Revolution Post
Music: Andres Cortes

Tuesday, May 18, 2010

Energizer - Light Graffiti

Copy: "Take your day everywhere.
Energizer 6 LED headlight."
(Lleva tu día a todos sitios.
Frontal de 6 LED Energizer
)






Agency: DDB, Buenos Aires, Argentina
Executive Creative Directors: Hernán Jauregui & Pablo Battle
Creative Directors: Fernando Tchechenistky & Lisandro Grandal
Art Director: Alejandro Hara
Copywriter:Emilio Yacon
Illustrator: Katherine Dossman
Photographer: Julian Russo
Retouch: Gabriel Vañek

Published: March 2010

IKEA - Need Space?

Copy: "Need space?
(¿Necesitas espacio?)





Agency: TBWA Istambul, Turkey
Executive Creative Director:Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli & Orkun Önal
Copywriter: Volkan Yanik

Published: April 2010

Ariel Pro-zim 2 - Stain By Numbers

In order to promote the new Ariel Pro-zim 2, the agency created a unique campaign where the users were challenged to stain a piece of cloth with things such as coffee, ink or ketchup via the paint by numbers method just to throw it in the wash machine afterwards with the product to experience the results by themselves.
(Con la intencion de promocionar el nuevo Ariel Pro-zim 2, la agencia creo una campanha unica donde se retaba a los usuarios a manchar una tela mediante el metodo de pintar por numeros con cosas como cafe, tinta o ketchup para echarla a lavar despues con el producto y comprobar el resultado en persona)



Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva, Neil Harrison
Art Director: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi
Production Company: Power Print, Acacia Projects
Photographer: Dave Kennedy
Additional credits: Jihad Hamza, Hamid Naqvi, Heidi Afifi

Amnesty International - Ignore

Copy: “Ignore us. Ignore human rights.
Amnesty International.”
(Ignóranos. Ignora los derechos humanos.
Amnistía Internacional
)






Agency: Colenso BBDO, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Art Director: Jonathan McMahon
Copywriters: Karl Fleet & Lisa Fedyszyn
Agency Producer: Phil Newman
Photographer: Henry Jen
Retoucher: Kevin Hyde
Designer: Lachlan Palmer-Hubbard

Monday, May 17, 2010

Born Free Foundation - Homeless Animals

Copy: "Thousands of animals are made homeless every month.
Help keep wildlife in the wild. bornfree.org.uk."
(Miles de animales son empujados a vivir sin techo cada mes.
Ayuda a mantener la vida salvaje en su hábitat natural.
bornfree.org.uk)









Agency: WCRS London, Uk
Art Director: Katy Hopkins
Copywriter: Steve Hawthorne
Photographer: George Logan

HP Printers - Unique Quality

Copy: "HP Printers. Unique Quality Prints."
(Impresoras HP. Impresiones de calidad única)





Agency: CLM BBDO / Boulogne Billancourt, France
Executive Creative Directors: Gilles Fichteberg & Jean-François Sacco
Creative Director: Eric Pierre
Art Director: Cedric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Joseph Ford

Monday, May 10, 2010

Amnesty International - Tyrannybook

Social networks gather millions of people exchanging information all the time. And that has a huge power.
What if this power could be used not only to find out when the next party is going to happen, but to show places where human rights are not respected and ask people to do something about it?
http://www.blogger.com/www.tyrannybook.com
There you will find several profiles of tyrants whose politics have no respect for human rights. Their actions are updated in real time. Every act goes public as it happens.
Anyone can participate. Now you can watch what these tyrants are up to.
Exchange information with people from around the world. Because together we can make the difference.
The more people we have watching, the more this dictators will realize that their evil acts are not going unnoticed and the more powerful the human rights cause will become.

(Las redes sociales aunan a millones de personas intercambiando información continuamente. Y eso representa un gran poder.
¿Y si ese poder pudiera ser utilizado no sólo para saber cuando se va a celebrar la próxima fiesta, sino también para mostrar lugares en los que los derechos humanos no son respetados y pedir a la gente que haga algo por la causa?
http://www.tyrannybook.com/
Allí encontraras numerosos perfiles de tiranos cuyas políticas no tienen respeto alguno por los derechos humanos. Sus acciones son actualizadas en tiempo real. Cada acto se hace público en el momento de suceder.
Cualquiera puede participar. Ahora puedes ver a que se dedican estos tiranos.
Intercambia información con el resto del mundo. Porque juntos podemos marcar la diferencia.
Cuanta más gente tengamos mirando, más se darán cuenta estos dictadores de que sus actos malvados no pasan desapercibidos y más poderosa se volverá la causa de los derechos humanos
)





Agency: Leo Burnett Iberia, Portugal
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa & Renato Lopes
Creatives: ThiagoCarvalho & ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona & Mónica Rocha

Axe Play 2010 - Sofaurus

Copy: "Because as soon as you stop thinking about football, you start think about woman again.
Axe Play 2010."
(Porque en cuanto dejas de pensar en fútbol, vuelves a pensar en mujeres de nuevo.
Axe Play 2010
)



Agency: Ponce, Buenos Aires, Argentina
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music

Sony PSP - Magician



Agency: TBWA, Spain
General Creative Directors: Juan Sánchez & Guillermo Ginés
Creative Director: Vicente Rodríguez
Art Director: Fran López
Copywriter: Vicente Rodríguez
Photographer: Gonzalo Puertas
Agency Producer: Nuria Mazarío

Published: March 2010

Ariel - Unfashionable Stain



Agency: Saatchi & Saatchi, Dubai, UAE
Regional Executive Creative Director: Sion Scott-Wilson
Chief Creative Officer: Maru Kopelowicz
Art Director: Christopher Jones
Copywriter: Bianca De Silva
Producers: Leah Gacal & Jihad Hamza
Photographer: Tejal Patni

Sunday, May 9, 2010

Do Bem Juice - Music

Copy: "Do Bem. True drinks.
No sugar added. No water added. No conservants."
(Do Bem. Bebidas verdaderas.
Sin azucar añadido. Sin agua añadida. Sin conservantes
)





Agency: Hardcuore, Brazil
Creative Directors: Breno Pineschi & Rafael Cazes
Design Assistant: Luiza Rosa
Photographer: Breno Pineschi
Sound Effects: João Brasil

Tuesday, May 4, 2010

Hasbro Upwords - Cat

Copy: "Upwords. The game of changing letters to bring up new words."
(Upwords. El juego de cambiar letras para encontrar nuevas palabras)



Agency: Grey, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne & Joanna Lopez
Creative Directors: Hugo Muñoz & Román Barrera
Head of Art: Hugo Muñoz
Art Directors: Christian Valderrama & Juan Pablo Torres
Copywriter: Sergio Fernández Villaescusa

Samusocial - Asphaltisation

Copy: "The longer you live on the street, the harder it is to get off it."
(Cuanto más tiempo vives en la calle, más difícil es conseguir salir)






Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director/Copywriter: Véronique Sels
Head of Art: Frédéric Royer
Art Director: Alexandra Offe
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval & Charly Forin (Elysian Fields)

Published: April 2010

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