Copy: "Let us keep on dreaming of a better world." (Nos permite seguir soñando con un mundo mejor)
Agency: Duval Guillaume, Antwerp Creative Director: Geoffrey Hantson Art Director: Batist Vemeulen Copywriter: Robbie Cap Production Company: Caviar Director: Tom Willems Agency Producer: Marc Van Buggenhout
Agency: Grey, Argentina Executive Creative Directors: Pablo Gil & Sebastián Garin Creative Director: Daniel Fierro Head of Art: Cecilia Ognio Art Directors: Tomás Duhalde Copywriter: Rodrigo Greco 3D Studio: Mosh VFX
Copy: "Tea sharpens the mind. Lipton Yellow Label. A sip of inspiration." (El té agudiza la mente. Lipton Etiqueta Amarilla. Un sorbito de inspiración)
Agency: DDB Paris, France Executive Creative Director: Nick Bell Copywriter: Olivier Lefebvre Art Director: Benjamin Marchal Executive Agency Producer: Sophie Megrous Director: Noam Murro Production Company: Biscuit Filmworks & Les Télécréateurs Senior Executive Producer: Shawn Lacy Executive Producers: Colleen O'Donnell (Biscuit) & Erinn Lottthe Guillon (Les Telecreateurs) Line Producers: Jay Veal (Biscuit) & Genevieve Triquet (Les Telecreateurs) Director of Photography: Simon Duggan Production Designer: John Beard Production Services Company: Bohemian Pictures Editor: Joe Guest Executive Sound Producer: Jérôme Alquier Music: Peter Raeburn & Nick Foster (Soundtree) Sound: James Saunders (Jungle)
Agency: BBH, NY, USA / Google Creative Lab Chief Creative Officer: Kevin Roddy Executive Creative Directors: Pelle & Calle Sjoenell (BBH) & Robert Wong (Google Creative Lab) Art Direct: Steve Peck Copywriter: Jared Elms Project Manager: Jessica Bigarel (Google Creative Lab) Head of Broadcast: Lisa Setten Producer: Orlee Tatarka Production Company: 1st Avenue Machine Director: Aaron Duffy Conceptual Fabricator: Bob Partington Executive Producer: Sam Penfield Line Producer: Michael Solomon Editorial Company: Lost Planet Editor: Charlie Johnston Assistant Editor: Chris Huth Executive Producer: Krystyn Wagenberg Producer: Meagen Carroll Telecine Company: Katabatic Telecine Artist: Emery Wells Producer: Dave Escovitz Online Facility: Black Hole VFX Artist: Tim Farrell Producer: Tim Vierling Audio Facility: Plush NYC Audio Engineer: Rob Fielack Sound Designer: Joseph Fraioli (JafBox Sound)
Copy: "Cool down quickly. LG TS-H2428 Air Conditioner with Jet Cool Technology." (Enfríate rápidamente. Aire acondicionado LG TS-H2428 con Tecnología Jet Cool)
Agency: Young & Rubicam New York, USA Global Executive Creative Director: Tony Granger Executive Creative Directors: Scott Vitrone & Ian Reichenthal Global Creative Director: Darren Moran Associate Creative Directors: Menno Kluin & Graeme Hall Art Director: Michael Schachtner Copywriter: Julia Neumann Art Buyer: Maggy Lynch-Hartley Photographer/Designer: Dimitri Daniloff Set Designer: Herve Sauvage Hair and Make-up Artist: Corinne Gues Post Production: Sparklink Agency Digital Artist: Raul Pardo
Agency: TBWA/CHIAT/DAY, USA Chairman, Chief Creative Officer: Mark Figliulo Art Director: Anthony Decarolis Copywriter: Erik Fahrenkopf Executive Producer: Matt Bijarchi Senior Producer/Media Arts: David Fisher Production: MJZ Director: Fredrik Bond Executive Producer: Eric Stern Line Producer: Anita Wetterstedt Editorial: Mackenzie Cutler Editor: Gavin Cutler Assistant Editor: Mona Salma Executive Producer: Melissa Miller Music: Human
Agency: Scholz & Friends Berlin, Germany Creative Directors: Matthias Spaetgens & Oliver Handlos Copywriter: Caspar Heuss Art Director: Michael Schmidt Director: Reto Caffi Production Company: Element E Filmproduktion GmbH Post Production: Deli Pictures GmbH Music Arrangement: Supreme Music
Agency: Publicidad Causa, Lima, Peru Creative Director: Rafael Hernández Art Director: Diego Vásquez Copywriter: Renato Farfán Basauri Illustrator: Renzo Decheco Photographer: Alex Freundt
Copy: "Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com." (Cada año, millones de animales marinos mueren por culpa de nuestra basura. Firma la petición en contra de los deshechos marinos en notonourbeaches.com)
Agency: Y&R, Paris, France Creative Directors: Les Six Art Director : Gregory Jeanjacquot Copywriter: Nicolas Gerard Illustrator: John-Paul Thurlow
Agency: Wieden + Kennedy, Amsterdam, The Nederlands Executive Creative Director: Jeff Kling Creative Directors: Mark Bernath & Eric Quennoy Art Directors: Stuart Harkness & Freddie Powell Copywriters: Freddie Powell & Stuart Harkness Producers: Elissa Singstock & Olivier Klonhammer Head of Broadcast: Erik Verheijen Production Companies: Mokkumercials & Independent Films Directors: Alejandro Gonzalez Inarritu, Stuart Harkness & Pablo Casacuberto Director of Photography: Jeroen van der Poel VFX Company: The Mill
Copy: "Once it’s appeared in print, it’s harder to make it go away. World Press Freedom Day, 3 May. Know all about it." (Una vez que ha aparecido en los periódicos es más difícil hacerlo desaparecer. 3 de Mayo, Día Mundial de la Libertad de Prensa. Conócelo todo sobre el tema)
Agency: Lowe Bull, Cape Town, South Africa Executive Creative Director: Kirk Gainsford Creative Director: Alistair Morgan Art Director: Cameron Watson Copywriter: Simon Lotze
Copy: "Shooting great pictures has never been so easy." (Hacer grandes fotografías nunca ha sido tan fácil)
Agency: DSG Dialog Solutions, Germany Creative Team: Christian Wilfer & Alexandra Lier Directors: Takeuchi Taijin & Peter Göltenboth Production Company: BIG FISH Production Designer: Serban Rotariu
Copy: "Every year, millions of songbirds die in bird capture nets. Visit www.NABU/singvoegel to find out how you can help prevent it." (Cada año, millones de pajaros cantores mueren atrapados en redes. Entra en www.NABU/singvoegel para descubrir como puedes ayudar a prevenirlo)
Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany Creative Directors: Christiane Heldmann, Michael Kaese, Timm Weber & Ralf Heuel Art Director: Christoph Lehmann Copywriter: Frederik Oesterlin Graphic Designer: Anja von Harsdorf Design: Steffen Walentowitz
Copy: "What is life without craftsmanship? Das Handwerk. German confederation of craftsmen." (¿Qué es la vida sin artesanía?. Das Handwerk. Confederación alemana de artesanos)
Agency: Scholz & Friends Berlin, Germany Creative Team: Mathias Regmann, Oliver Handlos & Florian Schwalme Agency Producer: Claudia Knipping Production Company: Gorgeous Enterprises Director: Peter Thwaites Executive Producer: Jan Fincke Producer: Anna Hashmi Director of Photography: Joost van Gelder Production Designer: Robin Brown Editor: Jono Griffith Post-Production Company: The Mill Post producer: Miles Petit Lead 3D: Hitesh Patel Flame artist: Jonathan Westley Telecine: Adam Scott (The Mill) Production Service: Czar Films
In order to promote the new Ariel Pro-zim 2, the agency created a unique campaign where the users were challenged to stain a piece of cloth with things such as coffee, ink or ketchup via the paint by numbers method just to throw it in the wash machine afterwards with the product to experience the results by themselves. (Con la intencion de promocionar el nuevo Ariel Pro-zim 2, la agencia creo una campanha unica donde se retaba a los usuarios a manchar una tela mediante el metodo de pintar por numeros con cosas como cafe, tinta o ketchup para echarla a lavar despues con el producto y comprobar el resultado en persona)
Agency: Saatchi & Saatchi, Dubai, UAE Creative Director: Maru Kopelowicz, Sion Scott-Wilson Copywriter: Bianca de Silva, Neil Harrison Art Director: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi Production Company: Power Print, Acacia Projects Photographer: Dave Kennedy Additional credits: Jihad Hamza, Hamid Naqvi, Heidi Afifi
Copy: “Ignore us. Ignore human rights. Amnesty International.” (Ignóranos. Ignora los derechos humanos. Amnistía Internacional)
Agency: Colenso BBDO, New Zealand Executive Creative Director: Nick Worthington Deputy Creative Director: Karl Fleet Art Director: Jonathan McMahon Copywriters: Karl Fleet & Lisa Fedyszyn Agency Producer: Phil Newman Photographer: Henry Jen Retoucher: Kevin Hyde Designer: Lachlan Palmer-Hubbard
Copy: "Thousands of animals are made homeless every month. Help keep wildlife in the wild. bornfree.org.uk." (Miles de animales son empujados a vivir sin techo cada mes. Ayuda a mantener la vida salvaje en su hábitat natural. bornfree.org.uk)
Agency: WCRS London, Uk Art Director: Katy Hopkins Copywriter: Steve Hawthorne Photographer: George Logan
Agency: CLM BBDO / Boulogne Billancourt, France Executive Creative Directors: Gilles Fichteberg & Jean-François Sacco Creative Director: Eric Pierre Art Director: Cedric Moutaud Copywriter: Vincent Pedrocchi Photographer: Joseph Ford
Social networks gather millions of people exchanging information all the time. And that has a huge power. What if this power could be used not only to find out when the next party is going to happen, but to show places where human rights are not respected and ask people to do something about it? http://www.blogger.com/www.tyrannybook.com There you will find several profiles of tyrants whose politics have no respect for human rights. Their actions are updated in real time. Every act goes public as it happens. Anyone can participate. Now you can watch what these tyrants are up to. Exchange information with people from around the world. Because together we can make the difference. The more people we have watching, the more this dictators will realize that their evil acts are not going unnoticed and the more powerful the human rights cause will become.
(Las redes sociales aunan a millones de personas intercambiando información continuamente. Y eso representa un gran poder. ¿Y si ese poder pudiera ser utilizado no sólo para saber cuando se va a celebrar la próxima fiesta, sino también para mostrar lugares en los que los derechos humanos no son respetados y pedir a la gente que haga algo por la causa? http://www.tyrannybook.com/ Allí encontraras numerosos perfiles de tiranos cuyas políticas no tienen respeto alguno por los derechos humanos. Sus acciones son actualizadas en tiempo real. Cada acto se hace público en el momento de suceder. Cualquiera puede participar. Ahora puedes ver a que se dedican estos tiranos. Intercambia información con el resto del mundo. Porque juntos podemos marcar la diferencia. Cuanta más gente tengamos mirando, más se darán cuenta estos dictadores de que sus actos malvados no pasan desapercibidos y más poderosa se volverá la causa de los derechos humanos)
Agency: Leo Burnett Iberia, Portugal Executive Creative Director Iberia: Chacho Puebla Creative Directors: Erick Rosa & Renato Lopes Creatives: ThiagoCarvalho & ThiagoArrighi Chief Digital Officer: Alfredo Laguia WebProdution: Rodrigo Barona & Mónica Rocha
Copy: "Because as soon as you stop thinking about football, you start think about woman again. Axe Play 2010." (Porque en cuanto dejas de pensar en fútbol, vuelves a pensar en mujeres de nuevo. Axe Play 2010)
Agency: Ponce, Buenos Aires, Argentina Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios Creative: Juan Pablo Lufrano; Norberto Vatrano Director: Armando Bo Production: Rebolucion Producer: Mariano Avellaneda; Axel G Linari Director of Photography: Cristian Cottet Post Production: Pickle Editor: Gustavo Macri; Patricio Pena Music: Animal Music
Copy: "Do Bem. True drinks. No sugar added. No water added. No conservants." (Do Bem. Bebidas verdaderas. Sin azucar añadido. Sin agua añadida. Sin conservantes)
Agency: Hardcuore, Brazil Creative Directors: Breno Pineschi & Rafael Cazes Design Assistant: Luiza Rosa Photographer: Breno Pineschi Sound Effects: João Brasil
Copy: "Upwords. The game of changing letters to bring up new words." (Upwords. El juego de cambiar letras para encontrar nuevas palabras)
Agency: Grey, Mexico Executive Creative Directors: Emilio Solis, Edgar Verne & Joanna Lopez Creative Directors: Hugo Muñoz & Román Barrera Head of Art: Hugo Muñoz Art Directors: Christian Valderrama & Juan Pablo Torres Copywriter: Sergio Fernández Villaescusa
Copy: "The longer you live on the street, the harder it is to get off it." (Cuanto más tiempo vives en la calle, más difícil es conseguir salir)
Agency: Publicis Conseil, Paris, France Chief Creative Officer: Olivier Altmann Creative Director/Copywriter: Véronique Sels Head of Art: Frédéric Royer Art Director: Alexandra Offe Photographer: Marc Paeps Art buying: Jean-Luc Chirio Production: Gael Cheval & Charly Forin (Elysian Fields)