Thursday, September 9, 2010

Breast Cancer Foundation - Obsessions

Copy: "Are you obsessed with the right things?
The difference between a pimple/a bad hair day/a big butt and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon."

(Estás obsesionada con las cosas adecuadas?
La diferencia entre un grano/levantarse con el pelo indomable/un culo grande y el cancer de mama es de vida o muerte. Los exámenes regulares de mama son la mejor manera de luchar contra el cancer. Muestra que apoyas a las mujeres de tu vida comprando un Lazo Rosado
)





Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Andrea Kuo
Copywriter: Khairul Mondzi
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng (Republic Studios)

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