Wednesday, September 8, 2010

City of Nettuno - Staying Alive

Copy: "Staying alive.
Stay sober and you'll stay alive.
Every year, 6000 people get killed in road accidents caused by alcohol abuse, especially on weekend nights.
The City of Nettuno invites you to drink responsibly."
(Manteniéndote vivo.
Permanece sobrio y seguirás con vida.
Cada año, 6000 personas mueren en accidentes de tráfico causados por abuso de alcohol, especialmente durante las noches del fin de semana.
La ciudad de Nettuno te invita a beber responsablemente
)



Agency: Link, Anzio, Roma, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Edoardo Loster
Photographer: Domenico Apruzzo

Published: July 2010

Burn Energy Drink - Ride



Agency: Publicis Mojo, Sydney, Australia
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Creative Team: Ian Williamson, Andrew Ostrom, Ruth Bellotti & Kirsty Gavin
Strategic Planners: Graham Ritchie, Simone Ellis & Will Davie
Production Company: EXIT FILMS
Producer - Karen Sproul
Agency Producers: Pip Smart, Corey Esse, Ali Dunlop & Lisa Vermaak
Director - Garth Davis
Editor - Jack Hutchings (The Butchery)
Director of Photography: Grieg Fraser
VFX - Colin Renshaw (Cutting Edge)
Digital Partners: The Rumpus Room
Creative Lead: Tomas Roope
Production Lead: Steve Wyles
Technical Lead: Kentaro Yamada
Social Media Strategy: Jessica MacCormick
Music Supervisor: Karl Richter (Level 2 Music)
Sound Mix: Jason Murphy (GAS)

Tuesday, September 7, 2010

Tipp-Ex - A Hunter Shoots a Bear

To celebrate the back to school period and raise Tipp-Ex brand awareness, the agency created a viral interactive campaign on Youtube where a bear and a hunter have a face to face encounter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector."

(Para celebrar el comienzo del periodo escolar y generar interés hacia la marca Tipp-Ex, la agencia creó una campana viral e interactiva en Youtube en la que un oso y un cazador se enfrentan cara a cara, dando al espectador la oportunidad de elegir el desenlace que prefiere ver simplemente cambiando el título del video directamente en Youtube gracias al corrector Tipp-Ex)




Agency: Buzzman, France
Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Project Mnagers: Bastien Chanot & Antoine Ferrari
TV Producer: Elodie Jonquille
Digital Production Manager : Mélanie Rohat-Meheust
Community Managers: Xavier Le Boullenger & Nicolas Mirguet
Film Production: Eleganz
Producer: Willy Morence
Web Production: Grouek

Jatam - Hello, Mr. President!

In May 29th 2006, a volcanic mud eruption occurred in Porong, Sidoarjo, East Java, sinking over 10,000 houses and public facilities. Four years after the disaster, the mud-flow victims are still in limbo.
In order to help the victims of Sidoarjo mud-flow to build their life back and remind the President of their fates through a peaceful approach, the agency created this art installation that seemingly transported the current condicion of Sidoarjo directly in front of the presidential palace.

(El 29 de Mayo de 2006, una erupción volcánica de barro tuvo lugar en Porong, Sidoarjo, al Este de Java, hundiendo mas de 10,000 casas y edificios públicos. 4 años después, las víctimas de esta tragedia aún siguen en el limbo.
Con la intención de ayudar a los afectados a reconstruir sus vidas y recordar al Presidente de sus destinos de un modo pacífico, la agencia creó esta instalación de arte que transportaba en apariencia la situación actual de Sidoarjo directamente en frente del palacio presidencial
)




Agency: Publicis, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Director:Maulana Sagala
Art Directors: Dimaz Muktiarto, Arius Budiman & Iswanda Mardio
Copywriter: Dono Yuniarto
Illustrator: Teguh Yuswanto
Photographer: Marco Widjaja
Agency Producer: Ungky Widyoastono

Published: May 2010

The Topsy Foundation AIDS Fundraising - Selinah

Copy: "Selinah has AIDS.
She agreed to be filmed everyday for 90 days. So that her story might help others.
The effects of AIDS can be reversed.
Help us provide the treatment that can give someone a second chance."

(Selinah tiene SIDA.
Ha aceptado que la filmemos durante 90 días. De modo que su historia pueda ayudar a otros.
Los efectos del SIDA no son irreversibles.
Ayúdanos a facilitar el tratamiento que puede dar a alguien una segunda oportunidad
)




Agency: Ogilvy Johannesburg, South Africa
Chief Creative Officer: Fran Luckin
Executive Creative Director: Gerry Human
Creative Director: Bridget Johnson
Art Directors: Robyn Bergmann & Vidette Kay
Copywriter: Stephanie van Niekerk
Agency Producers: Lisa Wides & Debbie Dannheisser
Production Company: EGG FILMS Cape Town
Director: Kim Geldenhuys
Producer: Kerry Hosford
Editor: Kobus Loots
Music: Leah Siegel - "Human"
Post Production: Black Ginger

VB Beer - Cry

Copy: "VB. The real beer."
(VB. La verdadera cerveza)



Agency: Droga5 Sydney, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Directors: Cam Blackley & Matty Burton
Creative Team: Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnson & Omid Amidi
Senior TV Producer: Paul Johnston
Director: Steve Rogers
Executive Producer: Mike Ritchie
Production Company: Revolver
Director of Photography/Cinematographer: Russell Boyd
Editor: Jack Hutchings (The Butchery)
Music: Neil Diamond - "Hello Again"
Music Production Company: Nylon
Sound Designers: Simon Lister & Tone Aston

Volkswagen Parking Sensor - Garden Dwarf

Copy: "Get a Volkswagen with parking sensor."
(Cómprate un Volkswagen con sensor de aparcamiento)



Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Art Director: Paulo Marco Monteiro
Copywriter: Cesar Herszkowicz
Photographers: Hugo Treu (Estudio Nolan)

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