Stella Artois - 1366

"Welcome to 1366.
Over 600 years ago, people saw the world with different eyes.
The risk of falling off the end of the world was an ever-present danger.
So when the people os Leuven set out to brew the perfect beer, their long journeys to find the finest hops were considered an act of bravery.
We still believe today what they believed back then.
Perfection has its price."


"Welcome to 1366.
Over 600 years ago, people saw the world with different eyes.
It was believed that thunder and lightning were caused by the wrath of the Gods.
Yet despite the danger, the people of Leuven never hesitated to venture into the fields to bring in the harvest.
We still believe today what they believed back then.
Perfection has its price."


"Welcome to 1366.
Over 600 years ago, people saw the world with different eyes.
They believed that the flaming sun was extinguished each night when it sank in to the sea.
So when the beer export took off from Leuven, it was seen as a heroic act to be a sailor onboard the ships.
We still believe today what they believed back then.
Perfection has its price."

Agency: Lowe Brindfors, Stockholm
Creative Director: Matthew Bull
Copywriters: Hakan Engler, Johan Holmstrom & Mats Brun
Art Directors: Rickard Villard, Tim Scheibel, Johan Tesch & Kalle dos Santos
Illustrator: Matte Painter
Photographer: Jean-Marie Vive