Saab - Don't Drink & Drive

Copy: "When under the influence of alcohol, your attention is focused on the middle of the road. Only on the middle."
(Cuando te encuentras bajo los efectos del alcohol, tu atención se centra en la mitad de la carretera. Solo en la mitad)

Agency: Leagas Delaney, Italy
Creative Director: Stefano Campora & Stefano Rosselli
Art Director: Massimo Verrone
Copywriter: Valentina Maran
Photographer: Andrea Melcangi