Tuesday, September 9, 2008

China Automobile Association - Mirror

Copy: "The truth. After two drinks, your attention while driving will diminish by up to 76%. CAA reminds you not to drink and drive."
(La verdad. Tras dos copas tu atenciĆ³n mientras conduces se reduce hasta en un 76%. La CAA te recuerda que si bebes no debes conducir)

Agency: Ice Cream Communications, China
Creative Directors: Alumi Lv & Jesus Gu
Art Director: Venson Chen
Copywriters: Kevin Wang & Jesus Gu

Published: June 2008

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